To create a new benchmark for infant and children's sunscreen, Winona's new products accurately respond to mothers' "both want and want"
User-oriented and in line with trends, the baby skin care industry is entering a new stage.
With the birth rate declining year after year, the overall market of mothers and babies has gradually shrunk. According to the Frost & Sullivan report, the size of China's maternal and child care products market is expected to grow from 53.5 billion yuan in 2021 to 95.9 billion yuan in 2026, with a compound annual growth rate of about 12.38%.
Behind the outbreak of the baby skin care industry, it reflects the escalating consumer demand of a new generation of parents for baby skin care products in the era of "low birthrate intensive breeding". In this context, the baby skin care industry has ushered in a new inflection point, who can better respond to the growing requirements of consumers in terms of safety and efficacy, who can become the first choice of users and category benchmarks, and even drive the positive development of the whole industry chain.
Adhering to the vision of becoming the No. 1 brand of functional skin care for infants and young children in China, Winona Baby has recently launched the industry's first emulsion-type sunscreen spray with zero inhalation risk - "Winona Baby Sunscreen Small Spray Milk", which has redefined the standard answer of infant sunscreen with innovation and research and development.
United Doctor Mother launched a public welfare
Win people's hearts with sincerity and responsibility
"Simpler formulas, more natural ingredients, and more efficacious" has become the consensus of a new generation of parents when purchasing baby skin care products. However, due to the endless emergence of brand marketing routines and the uneven quality of products, it is difficult for novice parents who lack professional knowledge to trust or truly choose skin care products that are suitable for their children.
At a time when the emotional link between consumers and brands is becoming more fragile and brand loyalty is more scarce, Winona Baby rejects routines, returns to its original heart, and begins to think more about how to bring humanistic temperature and create emotional resonance for consumers.
Baby Winona knows that every baby is an incomparably precious gift that needs to be cared for and guarded with love. In the process of baby's growth, the skin is the most fragile and most in need of care, every mother is the best guardian of the healthy growth of the baby's skin, and the meticulous care for the baby makes them cautious in the choice of products. Therefore, what is best for the baby, the mother has the most say.
On the one hand, we will continue to optimize the product experience and bring more safe, healthy and effective skin care products to the baby, and on the other hand, continue to strengthen the user's emotional perception and give mothers more psychological comfort and effective comfort. Recently, Winona Baby, together with Bethany Public Welfare Foundation, and 10 doctors and mothers launched a children's safe and healthy sunscreen initiative, focusing on "sunshine to supplement calcium, but should babies wear sunscreen?" "Three steps to choose the right sunscreen for your baby in summer! "How to better protect your baby from the sun? "Waiting for mothers to carry out knowledge popularization of sunscreen-related questions that are really concerned and need to be answered urgently, and jointly help children to protect themselves safely and healthily, this move undoubtedly further conveys Winona's deep care and protection for the healthy growth of children.
At the same time, Winona Baby also invited about 100 mothers to evaluate the new sunscreen small spray milk, these 100 mothers gave real feedback from their personal experience, and summarized the three core keywords of "safer", "more efficient" and "more convenient" to condense the recognition and trust of each mother for the product. Let consumers talk to consumers, test the outstanding advantages and unique value of the new sunscreen small spray milk with word-of-mouth testimony, and let the entrusted sunscreen products embrace every run of the baby and protect the healthy growth of the baby's skin.
With a sense of mission in popular science education, coupled with real product strength, Winona Baby adheres to the heart of public welfare, interprets the sincerity and responsibility of the brand with practical actions, not only gives emotional companionship and protection, but also provides the ultimate product solution. Behind the two-way rush between consumers and brands is Baby Winona's firm commitment to children's skin health, full of its care, awe and protection for every little life.
Safety + efficacy two-way advancement
Satisfying the "both want and need"
Think about what users think, stand up and take responsibility with the heart of public welfare, and give mothers full emotional value; To meet the needs of users, to innovate the category with a game-breaking, and to give back to mothers the ultimate product supply, Winona Baby has made great progress and led the potential of innovation to the fullest.
Since the establishment of the brand in 2014, Winona Baby has anchored the infant skin care track and continued to pay attention to the pain points and difficulties of Chinese children's skin care. Up to now, the brand has given birth to a number of popular products such as soothing moisturizing cream for infant eczema and double protection high moisturizing cream focusing on long-term moisturizing, and once led the consumption trend with differentiated product innovation advantages and high-quality reputation.
Focusing on the field of infant sunscreen, Winona Baby's gentle and protective sunscreen has also been well-known in the hearts of consumers, but Winona Baby has not been complacent, but continues to pay attention to the use experience of the product and the real feedback of the mother, and concentrates on scientific research and actively explores and innovates in the sunscreen market. Based on the research on the pain points of consumers' new needs, the sunscreen small spray milk launched by Winona Baby this time has been comprehensively optimized from basic sunscreen function to scientific composition ratio, skin feel experience, convenience and ease of use, etc., realizing the two-way advancement of safety + efficacy, and forming a hard-core sunscreen CP with gentle sunscreen lotion, which accurately meets the needs of mothers for baby sunscreen.
In terms of formula, this Winona baby sunscreen small spray milk is newly upgraded, with SPF33, PA+++ sunscreen value to achieve 8.25h sunburn redness, 11 times suntan on the basis of the foundation, as always, pay attention to eczema, sensitivity and other skin problems, not only to be mild and allergenic, without alcohol, fragrance, hormones, but also to add calendula, bisabolol, wild soybean seed oil triple natural plant extract soothing ingredients, from the inside to soothe redness, from the outside to resist light damage, to give the baby all-round gentle care.
In addition to the basic plate of consolidating the efficacy, the breakthrough of the new sunscreen small spray milk is also to solve a major pain point in the use of sunscreen products. As mentioned by 10 doctors and mothers, the necessity of sunscreen for babies and children has been widely recognized, but in the process of raising a baby, you will find that it is not easy to help your baby apply sunscreen. Baby hyperactivity is relatively strong, in the outdoor scene, the lotion type sunscreen reapply is inconvenient, and the younger baby is difficult to do breath-holding, the use of air tank type sunscreen is easy to cause aspiration, the chemicals contained in it are easy to enter the airway through the mouth and nose, thus affecting the lungs. It's fair to say that existing products are easy to use and safe and risk-free, and consumers are clamoring for a perfect sunscreen solution.
Starting with this and focusing on innovation, Winona Baby Emulsion Sunscreen Spray came into being, focusing on innovation in safety performance and formula technology. Compared with the traditional sunscreen, the first emulsion-type sunscreen spray does not need to be applied without dirty hands, and can be used all over the body, and a delicate and uniform emulsion can be sprayed with a spray, which is convenient for respraying at any time when traveling with a baby; At the same time, compared with the traditional one-element aerosol, the new sunscreen small spray milk also breaks through the inhalation risk, and truly achieves a technological breakthrough in the spray track, it is reported that the patented technology of the emulsion spray won the first prize of the patent in Yunnan Province, which can not only ensure the stability of the low viscosity emulsion, but also ensure that the product still has a good atomization effect without the use of propellants, and has the effect of long-term sunscreen and moisturizing and refreshing. After testing and verification by a third-party organization, the new sunscreen small spray milk can achieve 0 inhalation risk in actual use, and the design of the discarded gas tank completely eliminates the hidden danger of flammability and explosion, giving parents real and proper peace of mind and peace of mind.
Based on users and following needs, Winona Baby adheres to its original intention and sincerity, and at the same time, it will achieve the ultimate accurate insight into consumers and the market.
Behind the ultimate explosive product
"Industry-university-research-medical" to create a unique brand power
Like a forest competing for nutrients, the canopy of trees grows only as deep as the roots of the trees. Nowadays, scientific efficacy is no longer the patent of adult skin care, in the forest of competition with more and more entrants, for the brand, scientific research strength is its sharp sword to overcome obstacles and continue to break through, and it is also a solid fortress for it to form a unique advantage, so that imitators and followers are discouraged.
Behind the success of the new Winona baby sunscreen small spray milk is also the demonstration of the scientific research strength of the Winona baby brand, the new product has passed the globally recognized authoritative testing - 3D in vitro skin model verification, and the original emulsion spray patent technology has also won the first prize of Yunnan patent. Looking at the leopard in the tube, it shows the confidence and determination of Winona Baby to accumulate scientific research and temper quality.
Under the trend of "skin care is skin science at the end", whoever can take the lead in establishing barriers at the R&D end will be able to grasp the "lifeline" of brand development. Relying on Bethany and Winona brand, Winona Baby has a deep accumulation in the field of skin science and independent research and development, and has become the first infant skin care brand in the world to conduct multi-center clinical observation and publish results for 0-2 years old based on "industry-university-research medicine".
In terms of raw material research and development, Winona Baby is guided by the clinical needs of dermatology, starting from the mechanism and target of children's dermatology, relying on Yunnan's characteristic medicinal plant resources, and developing high-quality products to solve children's skin problems through the integration model of production, education, research and medicine. In the application of research and development, Winona baby adheres to medical research and co-creation, uses the standard of medicine to make infant skin care products, through five children's centers, 5 years of clinical observation and verification, 606 eczema babies large samples of multi-dimensional verification of the mildness and effectiveness of the product, with professionalism and ingenuity to create high-quality products, protect the baby's sensitive skin, it is worth noting that the efficacy and innovation of the product are highly recognized by experts in the dermatology field at home and abroad.
In addition, in order to build a full-link closed-loop of "industry-university-research-medicine", Winona Baby has also cooperated with pediatric dermatology experts to put forward a step-by-step age-appropriate scientific skin care concept according to the characteristics of baby skin of different ages, and has launched three major product lines: eczema line, baby sunscreen line, and children's line, including 0-3 years old/3-12 years old and targeted care products. Up to now, Winona Baby has not only obtained the authoritative five-star safety certification from the German quality inspection agency (Dermatest), but also appeared on the stage of the World Congress of Dermatology (WCD) in 2023 as the only representative of China's baby skin care brand, showing the world China's soothing and protective power with its medical research strength and plant technology.
It is thanks to the support of the above-mentioned scientific research hard power that Winona Baby can break the convention, complete the technological breakthrough of efficacy superposition, function extension and product leap from a forward-looking perspective and advance exploration, and bring continuous fresh impetus to the development of the industry.
epilogue
Looking at the future from the present, China's infant skin care market has accelerated towards a critical period of digging into a new blue ocean in the red ocean, and the competition between brands in all dimensions is long and difficult. However, whether it is based on consumer intensive cultivation of products, or long-term deep cultivation of scientific research and innovation, Winona Baby has undoubtedly taken the lead in the current competitive environment and has made one stage after another achievements, serving as the pioneer and pillar of the infant skin care track. I believe that in the future, Winona Baby will continue to bow its head and chase the light, continue to write new brand stories, and help the industry to leap forward.