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In addition to submitting resumes and attending job fairs online, young people nowadays are beginning to explore more and more ways to show themselves, just to get the offer they want.
Last year, at the Wuzhen Summit, several "post-00" social bull college students met Zhou Hongyi and stopped him from submitting his resume directly. "Can you still submit a resume like this?" many netizens expressed surprise.
Recently, in order to find a job, a young man from Hunan who graduated from Xiangtan University submitted his resume to Yaohan in an advertisement at the exit of Guangzhou Metro, and on the 19th, he told reporters that more than 30 companies have contacted him.
The resume has a personal QR code and a photo of your face not showing up
From April 13th to April 17th, at Exit B1 of Zhujiang New Town of Guangzhou Metro, a subway advertising screen displayed Xiang Yaohan's resume, "It is not easy for everyone to find a job and find a partner", and the advertisement also showed some of the awards he has won, with his WeChat QR code attached to the lower right corner, and a photo of his face blocked on the left.
Why don't you show your face? Xiang Yaohan revealed: "When I saw the light box at a glance at the entrance of the passage, the whole person began to breathe, my heart was pounding, and I probably didn't dare to look at it if I wanted to show my face, so I stood for 20 minutes before I mustered up the courage to ask a strange partner to help me take pictures while there were few people." ”
Xiang Yaohan left his last job in May 2023 as a senior data analyst at a grain company. After nearly a year of hard work, he slowly realized that his ability to develop AI was still insufficient, so he decided to continue his job search for data analysis.
The idea of posting a resume advertisement on the subway came from a friend, Xiang Yaohan told reporters that his friend was doing personal IP building and knew a lot of promotion channels. After thinking about many ways and thinking twice, Xiang Yaohan decided to advertise on the subway. "Regarding personal advertising, there is a lot of publicity in Guangzhou Metro, and many stations have this kind of publicity. He said that one is to expand his influence, the other is to find a job, and finally, from the perspective of cost and benefit, subway advertising is a good choice, the flow of people is large, the price is not high, 1000 yuan can be invested for 5 days.
In the Guangzhou subway, there are a lot of personal advertisements, and Xiang Yaohan found that some of them show personal works, and there are also birthday wishes, confessions, and resumes to find jobs, but he has not seen them.
"A lot of people just look up for two or three seconds"
After deciding, Xiang Yaohan immediately contacted the staff of Guangzhou Metro to determine the specific location. Regarding the choice of location, he also shared a lot of experience with reporters. "Strictly speaking, you can't choose a position, I can choose because the recent schedule is relatively empty. He said that he heard that the flow of people in Zhujiang New Town is the largest, especially the transfer channel, and he suggested: "It is best not to invest in advertising spaces on both sides of the channel, it is difficult for people to see, and you must invest in advertising spaces that passers-by can see in front." ”
In the end, Xiang Yaohan chose the B1 exit of Zhujiang New Town of the Guangzhou Metro, and he was very satisfied with the location, "It is directly opposite a corridor, and people can see my ad 100% as long as they go out of that mouth." ”
On the 13th, after the advertisement was officially launched, Xiang Yaohan rushed to the scene, and he stood for 20 minutes, "Passers-by generally think 'interesting and fun'." Everyone is in a hurry to get out of the station, and basically many people will only look up for two or three seconds." Regarding the matter of putting his resume on the subway, Xiang Yaohan revealed that he didn't dare to tell his family, but his friends knew. The reaction of his friends was quite different, some thought he was brave and powerful, and others thought that he was so crazy that it would be better to spend 1,000 yuan on an advertising app at the subway station.
The majority of the companies contacted are small and medium-sized enterprises
Xiang Yaohan's own views on this matter have always been very positive, and he shared his story of advertising on the subway to find a job on multiple social platforms. It sparked a heated discussion on the Internet, "The price looks okay, but I can't get my resume" and "My resume is not very convenient". Some netizens gave questions: "Find the wrong market, such a high-quality resume, shouldn't you invest in the elevator of a high-end community?" Before, Xiang Yaohan thought about this problem, someone once suggested that he go to the airport VIP lounge to advertise, he felt that the cost was too expensive, "I studied marketing in college, and now I do AI work, which can be regarded as cross-field, and it is a bit difficult to enter a large enterprise." He said.
Xiang Yaohan told reporters that on the 13th, 14th and 17th, there were a lot of people who added WeChat, some of them were seen in the subway station, and some were on social platforms, and after seeing his sharing, they got in touch with him.
As of the morning of the 19th, there were about 30 companies that contacted Xiang Yaohan, including HR and bosses, and most of them were small and medium-sized enterprises. Among these companies, he has more than a dozen favorites, and has already participated in interviews with one of them.
Xiang Yaohan is still waiting for interviews from other companies, hoping to find a job as soon as possible.