All innovations are different interpretations of the classics.
Choosing to hold a new product launch conference in the wine cellar, Aoshuai Electric, a 30-year-old athlete in the kitchen appliance industry, also compared the wine to precipitate the brand more and more mellow, and in the steady footprints along the way, he explored the classic of kitchen appliance development - looking for the ideal kitchen in the hearts of users.
What does the ideal kitchen look like?
On April 16th, the new product launch conference of Aoshuai Ideal Integrated Cooking Center was grandly opened on the bank of West Lake in Hangzhou, officially releasing the new products of the "Ideal" series of integrated cooking centers.
An ideal kitchen, an ideal set of kitchen appliances, together with users, explore the real portrait of the ideal kitchen.
01 Why choose the integrated cooking center?
From the general direction, with the rapid development of big data, cloud computing and artificial intelligence and other technologies, the upgrading of kitchen space, the progress of kitchen appliance industry and science and technology are forming the same frequency resonance, intelligent application is becoming more and more frequent, and the trend of kitchen appliance systematization, intelligence and scenario is obvious.
As an important role in the kitchen cooking scene, the integrated cooking center has naturally attracted much attention, not only professional kitchen appliance brands such as Fotile, Boss, and Vantage have entered the game, but also players from comprehensive home appliance brands, integrated stove vertical brands, and hot water brands have joined the track.
According to the total data of AVC, in 2023, the retail sales of the online integrated cooking center-stove steaming and baking part will increase by 139.6% year-on-year, and the retail sales of the offline integrated cooking center-stove steaming and baking part will increase by 22.6% year-on-year. It's obvious. The emerging category of integrated cooking center has gradually become a force to be reckoned with in the integrated kitchen appliance market.
As far as the product itself is concerned, under the current situation of differentiation in the kitchen appliance consumption market, the integrated cooking center has obvious advantages, which can be sold separately as a smoke stove or sold in a set with a combination of steaming and grilling, and can connect the two major sectors of the new market and the stock market at the same time. This is undoubtedly a strong attraction for kitchen appliance companies.
Focusing on Aoshuai, it is also an inevitable step to enter the integrated cooking center. As early as 2023, Ao Shuai proposed a "big and promising" full-category layout. In Ao Shuai's view, expanding new categories can resist the risks of the single product category system, which is the guarantee for the brand to achieve high-quality development.
In this regard, Ren Chao, general manager of Aoshuai, emphasized that "in the current challenging environment, enterprises should develop both vertical and horizontal development directions, and the integrated cooking center is a key step in horizontal development." ”
(Ren Chao, general manager of Aoshuai)
02 The "Ideal" series makes the ideal kitchen concrete
"Super Performance", "AI Intelligent Control", "Efficient Integration" ...... These are the labels imposed on the "ideal" series of integrated cooking centers, and they are also the culmination of Aoshuai's strength.
Ren Chao said bluntly when reviewing the development process of the "ideal" series of products, but with nearly a year of hard work, he finally took users into the ideal kitchen built by Aoshuai.
"Compared to traditional smoke stove sets, the 'ideal' integrated cooking center is a clear winner, challenging the impossible in a limited space. Cheng Weimin, sales director of Aoshuai, said excitedly when introducing the new product.
"The ideal kitchen should be beautiful, clean and functional, which is the 'classic' of the kitchen. The integrated cooking center can present a variety of possibilities for consumers in a space of less than 1 square meter, which is 'tightly fitted' with the needs of users. ”
Cheng Weimin introduced the "Ideal" series of integrated cooking centers from various aspects such as oil smoke suction, efficient collaboration of multiple cooking methods, and AI oil temperature perception, each of which is from the user's perspective.
For example, in view of the problem of smoke purification, the suction power of the range hood in the "ideal" series has reached an astonishing 30m³/min, which is far ahead in the industry, the wind pressure has reached 1260pa, but the noise is only 55dB, and the smoke is clean and silent, which greatly improves the cooking experience; in terms of firepower, the thermal efficiency of the cooker of the "ideal" series is as high as 73%, which is more practical for energy saving; in terms of cleaning, the "ideal" series adopts AG frosted glass panel, which is easier to clean with oil and hydrophobicity; The series is equipped with a variety of intelligent experiences such as smoke stove linkage, voice control, and somatosensory control, which paves the way for comfort and ease of use to every detail.
When Ren Chao visited the market, he found that from users, terminal store clerks, to dealers and brands, each group paid great attention to the products of the integrated cooking center. ”
Looking at the current situation of the stock market, the pressure is obvious. Compared with the integrated stove with strong installation attributes, the installation difficulty of the integrated cooking center is lower, the purchase flexibility is higher, and the market is also hot, so Ren Chao has high hopes for the new products of the "ideal" series. "There should be a new competitive 'weapon' in the stock market, and the integrated cooking center is the 'weapon' of Aoshuai. He said.
According to Ren Chao, this year, Aoshuai will also launch different series of integrated cooking centers with different positioning, and at the same time, other categories, including integrated stoves, will also launch competitive products to form a more comprehensive product matrix and further expand the market.
03 The 30th anniversary starts again
This year coincides with the 30th anniversary of the establishment of Aoshuai Electric. Over the past 30 years, Aoshuai has always driven its own development with "scientific and technological research and development + intelligent manufacturing", continuously consolidated its core competitiveness, and become a backbone in the kitchen appliance industry.
In the past two years, Aoshuai has formulated a product layout that is more suitable for young people in the new era, and is moving towards the goal of "building a high-tech enterprise with integrated cooking center as the core of the whole category of kitchen appliance production and intelligent manufacturing".
This time, Aoshuai has launched a new "ideal" series of integrated cooking centers, while inheriting its consistent spirit of ingenuity, it has achieved a new transformation, demonstrating its determination to change, and bringing a richer kitchen experience to users with a younger, personalized and diversified new attitude.
Write at the end
The 30-year development history is enough for Ao Shuai to peel off the cocoon and discover some key secrets of "how to become a classic" - identify the pain points of users, produce products needed by the market, and ensure sufficient profits for dealers.
Even if kitchen appliances are constantly innovating and the market is constantly changing, the classics will never go out of style, and the current innovation of the "ideal" series of integrated cooking centers is also based on this.
Continuing the original intention of "ingenuity and wisdom to make good kitchen appliances", and continuing to practice the corporate mission of "allowing more families to use good kitchen appliances", Aoshuai is about to start the next 30 years, trace the classic vein, strive for the ideal, and be born to the new.