Stock market and structural opportunities are the key words for the development of China's industry. In 2023, there will be a lively influx of product development and brands around the kitchen air conditioning scene. In 2024, there will be a new breakthrough in the kitchen air conditioning industry. On April 28, Xiaoyang's kitchen air conditioning production line and the new terminal 3.0SI system were unveiled, upgrading and innovating at the same time at the manufacturing end and user end, accumulating profound momentum for the development of the brand, and also shaping a new benchmark in the entire kitchen air conditioning segment.
Pathfinder who moves forward
Air conditioning, as the standard of modern home life, has long become an indispensable part of every family. In recent years, with the continuous improvement of people's pursuit of home comfort, the demand for air improvement in this special space of the kitchen has become increasingly prominent. Therefore, kitchen air conditioners, as a segment of the air conditioning market, are gradually emerging.
In the subdivision of kitchen air conditioning, it is attracting many entrants, and there are brands in the air conditioning industry, kitchen appliance industry, and cabinet building materials industry to diversify and extend to kitchen air conditioning products, and there are new professional brands entering this field, constituting a vibrant new industry ecology.
While the potential demand on the user side is strong and the subdivided industries are booming, the policy is blowing strongly. In mid-April, the Ministry of Commerce and 14 other departments jointly issued the "Action Plan for Promoting the Trade-in of Consumer Goods", organizing the trade-in of automobiles and home appliances and the "renewal" of home decoration, kitchen and bathroom nationwide. Among them, to promote the "renewal" of home decoration and kitchen and bathroom, it is necessary to expand the decoration and transformation of stock houses as the starting point, promote the replacement of home decoration and kitchen and bathroom consumer goods, promote smart home consumption, and continue to release the potential of home consumption.
In the hustle and bustle of the industrial environment, Xiaoyang Technology plays a pathfinder that moves forward bravely. Wu Zhangquan, co-founder and general manager of Xiaoyang Technology, said: "Since its birth, Xiaoyang has done a good job in product positioning, that is, to provide users with an overall solution for kitchen air conditioning with all-in-one machine structure + integrated design + one-stop service, so as to achieve a perfect closed loop from product to delivery, so that more families are no longer limited in installing kitchen air conditioners." ”
A year ago, in April, the Xiaoyang Kitchen Air Conditioning Development Forum and the Xiaoyang BOX Light Store Press Conference were held, which debuted for the first time as a professional kitchen air conditioning brand, but it brought new technology, new species and new aesthetics in the field of kitchen air conditioning with a pioneering attitude.
Eight months later, on December 18, Xiaoyang Air Conditioning launched the world's first full DC inverter integrated kitchen air conditioner A7, which is a new product with strong performance, comprehensive DC, completely free of drainage, comprehensive anti-oil smoke, and comprehensive intelligence, redefining the integrated kitchen air conditioner. With the birth of Xiaoyang A7, a new era of technology-led kitchen air conditioning has arrived.
One year after the debut, Xiaoyang Technology held the "New Track, New Outlet, New Future-Xiaoyang Technology National Investment Wealth Forum" in Zhongshan Intelligent Production Base on April 28, and the Xiaoyang kitchen air conditioning production line was opened to the industry. The strength of Xiaoyang's technological innovation has once again been demonstrated, and the cutting-edge trends and development directions in the field of kitchen air conditioning have become clearer.
The creator of the kitchen air conditioning co-research platform
The progress of science and technology and the era of scene setting have arrived, which has opened up a huge space for the development of kitchen air conditioning. Kitchen air conditioner is a multi-category and multi-route solution to the problem of kitchen refrigeration in Chinese families. Products are the core of the industry's upward development, and Xiaoyang will focus on the products of all-DC inverter all-in-one machines to achieve the ultimate in products.
Xiaoyang kitchen air conditioning production line is designed according to the process characteristics of kitchen air conditioning, each link has been carefully planned, the digital management and real-time monitoring of the production process have been realized, and the production process has 12 full-process tests to fully ensure product quality. The advanced automation equipment and intelligent digital management of Xiaoyang kitchen air conditioning production line ensure that each kitchen air conditioner meets the highest quality production standards, and can also quickly adjust the production line configuration and product parameters according to the needs and preferences of different customers, so as to produce kitchen air conditioning products that meet the individual needs of customers, and establish a leading position in the kitchen air conditioning industry.
The new 3.0 exhibition hall has set up a brand introduction area, a science and technology experience hall, a construction model room, a scene experience room and other areas, from the design concept to the top technology, all of which show Xiaoyang's ultimate pursuit of quality and aesthetics, and provide a richer and more convenient scene-based experience for terminal sales and display.
Wu Zhangquan emphasized: "Xiaoyang Technology has integrated the upstream head supply chain - core component manufacturers to jointly create a kitchen air conditioning joint research platform, and jointly promote the development of the kitchen air conditioning industry through technological innovation and resource integration." In the blue ocean market of the sunrise industry, kitchen air conditioning is expected to become the new standard configuration of the kitchen."
Practitioner of the OMO model
As a subdivided product, kitchen air conditioning is still in the early stage of popularization in the domestic market, and there is still a lot of room for market education and product upgrading, especially how to land and approach users has become a difficult problem for the development of kitchen air conditioning brands.
Xiaoyang Technology released a new terminal SI system at this forum, which has injected new vitality into modern home life with its unique charm and forward-looking design. The system focuses on the professional presentation and experience of the product itself, with R&D and manufacturing capabilities, design services + complete delivery as the core, effectively optimizing the end-user experience, enhancing brand value and service quality. This is not only a new interpretation of Xiaoyang's brand image, but also a comprehensive upgrade of the terminal service experience.
With the advent of technological innovation, the improvement of living standards and the era of experience economy, the OMO model has realized the seamless connection of business activities through the integration of online and offline resources, providing consumers with a more convenient, efficient and personalized service experience, and has become the innovation and development trend of business model.
Xiaoyang Technology and Xiaohongshu jointly launched a new OMO (online-to-offline) model, which has injected new vitality and creativity into the kitchen air conditioning industry. Under the new OMO model, Xiaoyang Technology will make full use of the advantages of Xiaohongshu's platform to attract the attention of more potential consumers through online content display, user interaction, product recommendation, etc. At the same time, Xiaohongshu will also provide accurate user portraits and data analysis for Xiaoyang Technology to help Xiaoyang Technology better understand consumer needs and optimize product design and service experience. The integration of online and offline, content marketing and product sales promote each other, which will help Xiaoyang Technology expand online and offline sales channels and enhance brand awareness and market influence. From the user side, consumers will get a more convenient, efficient and personalized shopping experience.
At the same time, Xiaoyang Technology takes urban agents as the main body, and innovates the 1+N city operation model steadily. 1 is 1 sales experience center, and N is the layout of multiple customer acquisition channels. Xiaoyang will continue to help city partners quickly achieve network coverage and provide users with a more convenient and personalized overall service experience for kitchen air conditioners.
Driven by category popularization and scenario development, China's kitchen refrigeration industry is becoming a new growth pole for the home appliance industry, and the new incremental space of the industry represented by kitchen air conditioning is gradually emerging. From the air-conditioning production line to the new 3.0 exhibition hall, from last year's debut to the first all-DC inverter, all of them reflect Xiaoyang's leading position and forward-looking thinking in the field of kitchen air conditioning segmentation. Xiaoyang Technology focuses on technological innovation and quality upgrading in the field of kitchen air conditioning, opens up its future sustainable development space, and continuously promotes the progress and innovation of kitchen air conditioning technology.