On April 18, 2012, Huawei launched its first P-series product, the Ascend P1, which marked the beginning of Huawei's unremitting pursuit of excellent imaging and technological aesthetics, which has won the love of hundreds of millions of consumers around the world, and has also recorded and witnessed countless wonderful moments in their lives. After 12 glorious years, in 2024, the Huawei P series will be officially upgraded to HUAWEI Pura, and on April 18, 2024, on this special day, Huawei will release the new flagship mobile phone Pura 70 series, starting again with a new attitude, inspiring extraordinary creativity with infinite imagination, leading the fashion trend with a unique style, and realizing a new leap from technology leadership to brand leadership, and thus opening a new chapter in the Huawei Pura series!
Leading the history of moving imaging and promoting the evolution of technological aesthetics
Over the past 12 years, the history of Huawei's P-series has been a chronicle of moving imaging and technological aesthetics, witnessing the complete stage of the field from its emergence to prosperity, and has always played an important role as an innovation leader. Since the first generation of the P-series, Huawei has continued to tap and unleash the potential of mobile photography, gradually setting an industry benchmark. Every new product release is accompanied by a major breakthrough in imaging technology, from the optimization of the early image depth ranging, to the in-depth development of the night mode, to the exquisite presentation of telephoto shooting, the P series is constantly expanding the boundaries of mobile photography.
Looking back on the past, Huawei's P series was the first in the industry to apply RGBW four-color sensors, subverting the traditional color capture method, debuting a black and white color dual camera to revolutionize the experience of mobile phone photography, self-developed RYYB super sensitive sensor, breaking the bottleneck of low-light photography in one fell swoop, and debuting a 5x periscope optical telephoto lens, 100x binocular hybrid zoom, and the first super-concentrating night vision telephoto have led the trend of telephoto photography again and again. The P series is like a walking "color calimmeter", "telescope" and "night vision device", and each iteration is an innovation and breakthrough in the industry, setting a new milestone for mobile imaging.
HUAWEI P series has never been a pure technical pile-up, but adheres to the user-centered concept, helping users to cross the constraints of time and space, freeze the beautiful moments from far to near, dark to bright, macro to micro, and comprehensively expand the possibilities of photography, so that beauty is everywhere and everywhere. Whether it's crossing the distance of time and space, bringing the unreachable moon closer to the palm of your hand, penetrating the darkness and delicately capturing the flow of light and shadow at night, or freezing the moment and delving into the fantasy and mysteries of the microcosm, the P series helps users capture the vivid details and beautiful moments of life in all weather and all scenes with its excellent image performance.
In particular, the P series has also pioneered in the field of portrait photography, promoting the evolution of the quality of smartphone portrait photography, not only focusing on the fine portrayal of the subject of the person, but also giving portrait photography a unique light and shadow texture and emotional depth through the accurate grasp of light and atmosphere, so that each portrait work can tell a unique story.
At the same time, the HUAWEI P series has always adhered to the original intention of recording the truth and expressing emotions, accompanying users to grow together, and recording real life with images. With the help of innovative mobile imaging technology, the P-Series encourages users to actively explore the unknown world and faithfully restore life as it is, so that every image presents the true beauty of "what you see is what you get". The intelligent and humanized photography experience gives users strong confidence, allowing them to record the pictures that touch their hearts at any time in their lives, connect the ups and downs of life with images, and deduce their own wonderful life repertoire.
Each generation of P series mobile phones carries the user's unique memories and emotional sustenance, they are not cold technology products, but the vivid embodiment and powerful expression of each user's understanding of life and perception of the world.
Chase the heart, forge ahead, and start again with a new attitude
Nowadays, people's aesthetic taste is constantly upgraded with the changes of time and cultural environment, and there are higher requirements for product design and function. This aesthetic upgrade is not only reflected in the pursuit of appearance, but also in the exploration of the essence and spirit of the product.
Over the past 12 years, the Huawei P series has evolved and upgraded, not only pursuing the ultimate aesthetic and design sense in appearance, but also revolutionizing and innovating in function to meet the changing needs of users. The accumulation of this quantitative change eventually brought about the sublimation of qualitative change, making Huawei Pura come into being at a new historical juncture, which is unique and unique.
Facing the next 12 years, the newly debuted HUAWEI Pura series will set sail with a new attitude, leading mobile imaging from beauty discovery to creation, from device innovation to style expression, from recording life to artistic creation, perfectly integrating the pinnacle of imaging technology, aesthetic design concepts and original style expression, and opening a new journey of exploration of image power and personality expression.
In terms of imaging technology exploration, the Huawei Pura series has gone beyond the limitations of simple software and hardware iteration, and has instead focused on the optimization and upgrading of the entire imaging system architecture. In the transition from the improvement of the efficiency of a single device to the innovation of full-link technology, the Pura series has built an advanced imaging technology system for the whole machine, realizing a leap from hardware precision to excellent imaging effect. Adhering to the forward-looking vision, the Pura series will enhance the mobile image capabilities in all aspects, and expand the more professional and diversified mobile image base by perceiving subtle light and dark changes, seamlessly crossing vast spaces, accurately capturing rich colors, and instantly freezing eternal memories, so as to empower users to realize the most vivid expression of personalized image style.
In terms of user experience, the HUAWEI Pura series is committed to transforming each user into a unique creator, connecting reality and imagination with images, and giving ordinary life the charm of the art of life. It continues to push the boundaries of moving image technology, awakening the user's inner imagination and transforming it into a powerful creative expression with breakthrough innovations. Whether it's the visual impact of an instant, the emotional appeal of people's hearts, the endless imagination of exploration, or the unique expressive power of the use of color, the Pura series will work with users to create artistic masterpieces that are full of personal imprint and unique style.
It is not difficult to see from the relevant brand information released by Huawei that HUAWEI Pura deeply pays attention to the spiritual value and power transmission carried by the image itself. As the demand for self-expression continues to grow, HUAWEI Pura aims to provide users with a broad and free creative space with its advanced imaging technology and excellent imaging performance. Huawei Pura not only focuses on the disruptive innovation of technology, but also is committed to promoting the sublimation of the value and style expression of video art, so that everyone can become a creator and artist, so as to satisfy modern people's pursuit of beauty and desire for self-expression.
HUAWEI Pura inspires users to unleash their imagination and turn their creativity into reality, making each photo not only a reproduction of a physical scene, but also an artistic carrier rich in profound connotations and full of spiritual value, conveying the powerful power and far-reaching influence behind the images, leading users into a new era of imaging full of infinite possibilities and profound cultural connotations.
On April 18, Huawei's P-series series was upgraded to Pura, marking a new journey in the field of mobile imaging. This upgrade is a sign that Huawei is leading the way in moving imaging from discovering the beauty of life to creating the beauty of art, advocating personalized expression and value delivery of photography style. At the same time, it also means that mobile photography has evolved from a mere life recording tool to an important platform for artistic creation, allowing users to capture and create more imaginative moments with their mobile phones. Huawei's upgrade has undoubtedly pushed mobile imaging to a whole new level.
Facing the future, the all-new HUAWEI Pura will inspire creativity with imagination and lead a new round of fashion image trends with its unique and distinctive brand style. Explore the unseen beauty with bold imagination, open up new horizons with a pioneering perspective, and lead the fashion trend with original style, bringing a beautiful experience that exceeds the expectations of consumers around the world.
Huawei Pura is not only a better flagship mobile phone, but also a warm expectation and brave exploration for a better life in the future. As the first flagship mobile phone product in the Pura series, the Huawei Pura 70 series will surely show the brand's original style, with its avant-garde aesthetic design, leapfrogging leading imaging technology and powerful flagship performance, bringing consumers a new user experience. At the same time, we also look forward to HUAWEI Pura chasing her heart in the years to come, forging ahead, and continuing to write her own legendary chapter!