The Huawei Pura70 series was released, opening a new era of mobile phone imaging
At the high-profile new product launch conference, Huawei finally unveiled the mystery of the new flagship Pura70 series. As Huawei's most powerful imaging flagship to date, the Pura 70 series not only shines in terms of hardware configuration, but also pushes mobile phone shooting to a whole new level with its unprecedented imaging capabilities.
Pura70系列共推出四款机型,分别是标准版Pura70、Pura70 Pro、Pura70 Pro+和顶配旗舰Pura70 Ultra。 标准版Pura70的起步价为5499元,而最高配置的Pura70 Ultra则高达惊人的10999元,足见华为对于这款旗舰机型的定位。
What is remarkable is that the Pura70 Ultra can be said to have invested a lot in terms of imaging. It is equipped with a 1/0.98-inch large bottom main camera sensor, which adopts the RYYB array design, which allows more light than ordinary sensors, and is expected to take better night photos in low-light environments. The Pura70 Ultra is also equipped with a super-concentrating telephoto lens, a large F2.1 aperture, and a 35x super macro shooting capability, which will undoubtedly bring users an unprecedented imaging experience.
The Pura70 Ultra is the best in terms of imaging prowess, setting a new level of mobile photography
The Huawei Pura70 Ultra is undoubtedly the biggest highlight in the entire range. It is equipped with a 1/0.98-inch RYYB super-large bottom main camera sensor, which adopts the RYYB array design, which allows more light than ordinary sensors, and is expected to take better night photos in low-light environments.
The specifications of this main camera are impressive, with a resolution of up to 50 million pixels, an aperture that can be changed to a large aperture of F1.6, and support for sensor shift stabilization, which will undoubtedly bring unprecedented image performance. The Pura70 Ultra is also equipped exclusively with a 50-megapixel super-focused macro telephoto lens with an aperture of up to F2.1, OIS support, and a focal length of 90mm, which can achieve up to 100x digital zoom and 35x super macro shooting.
The strength of this imaging system is due to Huawei's innovation in both optics and algorithms. The Pura70 Ultra features an innovative swivel telescopic lens structure that accompanies a professional mechanical sound every time the camera is turned on, giving users a unique ritual experience. At the algorithm level, Huawei has added the XD Motion motion engine, which can capture high-speed motion moments of 300km/h, and the XD Fusion Pro high-quality engine, which can achieve ultra-clear zoom of up to 200x.
The Pura70 Ultra will give users an unprecedented imaging experience, whether it's night, macro, portrait, or sports scenes. Industry insiders believe that with this strong imaging strength, Huawei is fully expected to occupy a place in the high-end flagship market and further consolidate its leading position in the imaging field.
In addition to the imaging killer, the Pura70 Ultra is also unique in other hardware configurations. It is equipped with Huawei's latest Kirin 9010 flagship chip, and although the performance improvement is limited, the power consumption performance has improved. A 6.8-inch 2K+ curved screen, IP68-rated protection, a large 5200mAh battery, and 80W wireless fast charging are all standard features of the flagship model.
The Pura70 Ultra also supports dual satellite communications, so users can stay connected at all times, whether they are sending satellite messages, transferring pictures, or making satellite calls. This feature will undoubtedly add more protection to the user's travel safety.
The Huawei Pura70 series is shocking, leading the mobile phone image to a new height
The Huawei Pura70 series will undoubtedly become an important force in the field of mobile phone imaging in 2024. As the flagship model, the Pura70 Ultra will bring users an unprecedented imaging experience with its 1-inch ultra-large bottom main camera, super concentrated telephoto lens, 35x super macro shooting and other powerful configurations.
In addition to the imaging prowess, the Pura 70 series is also unique in other hardware aspects. Flagship chips, curved screens, large batteries, fast charging, etc. are all top levels in the industry. The Pura70 Ultra also supports dual satellite communications, so users can stay connected anytime, anywhere, whether it's sending satellite messages, transferring pictures, or making satellite calls, making travel safer and more secure.
Industry insiders believe that with the excellent performance of the Pura70 series, Huawei is fully expected to occupy a place in the high-end flagship market and further consolidate its leading position in the imaging field. Imaging capabilities have always been an important consideration for consumers when choosing flagship models.
Succeeding at the premium end is not an easy task. The Pura70 series is indeed "very Huawei" in terms of pricing, with a starting price of 5499 yuan for the standard version, and as high as 10999 yuan for the top Pura70 Ultra, which is undoubtedly a major expense for ordinary consumers. Huawei needs to work marketing and channels to make the Pura70 series truly gain a foothold in the high-end market.
On the other hand, the outstanding performance of the Pura70 series will also point out the direction for the future development of Huawei mobile phones. Imaging has always been the core competitiveness of Huawei's mobile phones, and Huawei is expected to continue to deepen in this field in the future, and combine emerging technologies such as AI and XR to bring users a better image experience.