The data on global mobile phone sales in the first quarter of 2024 and China's mobile phone market are out.
Looking at the global data first, the top 5 brands are Samsung, Apple, Xiaomi, Transsion, and OPPO. The top 5 brands account for nearly 70% of the share.
Looking at the Chinese market, the top five brands are VIVO, Honor, Apple, Huawei, OPPO, and Xiaomi. The top 6 brands account for 93% of the market share and are highly concentrated.
These two data, I don't know what is gone?
1. VIVO and Honor, which rank first and second in China, and Huawei, which ranks fourth, cannot enter the top five in the world.
2. OPPO and Xiaomi, which rank low in China, one is the fifth in the world, the other is the third in the world, and Transsion, which has no sales in China, ranks fourth in the world.
In fact, it is very simple, that is, if you want to mix well in the global market, the overseas market is indispensable, otherwise even if the domestic market is mixed well, the performance will not be outstanding if there is a lack of overseas markets.
Let's talk about Xiaomi first, according to the data of 2023, the annual sales volume is 146 million units, and the domestic sales are only about 30%, only more than 30 million units, and the share is not less than 15%, but the overseas market exceeds 100 million units, and it is also the only Chinese brand mobile phone with overseas sales of more than 100 million.
Therefore, although Xiaomi did not perform well in China, it was able to become the third in the world because of its good performance in overseas markets.
Looking at OPPO again, although the domestic sales are also average, it can only rank 4th, but because the sales volume in the overseas market exceeds 50%, the overseas market performs well, so it has entered the top 5 in the world.
Although there is basically no sales in China, infinitely close to 0, because of the high overseas sales, it can enter the top five in the world, and it is still in front of OPPO.
On the other hand, although VIVO, Honor, and Huawei have high sales in China, they can't even enter the top five because of their poor performance in overseas markets.
The following figure is the proportion of domestic sales in the third quarter of 2023 analyzed by a certain media, among the sales of several well-known domestic mobile phones, it can be seen that Huawei and Honor account for more than 70%, then VIVO, and then OPPO.
It can be seen that those with a high proportion of domestic sales are not ranked high in the world, and Xiaomi, OPPO, and Transsion have a low proportion of domestic sales, and they have entered the top five.
Q3 2023 data (for reference only)
According to the data, the global mobile phone sales in 2023 will be about 1.17 billion units, while the smartphone sales in the Chinese market will be about 260 million units, and the Chinese market will only account for about 22% of the global market.
Obviously, outside the Chinese market, there is a 78% share, which is 3-4 times that of the Chinese market, which shows that the overseas market is much larger than the Chinese market, so if you only rely on the Chinese market, you will definitely not be able to compete with those manufacturers who are working in the overseas market. This is one of the reasons why Samsung can be the world's No. 1 without relying on the Chinese market.
Therefore, I hope that these domestic mobile phone brands, not only in the domestic crazy roll, roll around, earn only the Chinese's own money, although this is also very important, can force back Apple, Samsung, fertilizer water does not leave outsiders, but more important is to go to the vast overseas market, to earn foreign users' money, what do you think?