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With the continuous breakthrough of the government's support policies and technologies for new energy vehicles, the new energy vehicle industry in mainland China is rising rapidly. More and more Chinese new energy vehicle companies have begun to actively deploy overseas markets and accelerate the pace of internationalization. Some enterprises have established production bases and sales networks in Europe, North America and Southeast Asia, and have achieved steady expansion in overseas markets. At the same time, domestic new energy vehicle companies are also increasing investment in technological innovation and product upgrading to enhance brand influence and competitiveness.
On April 17, South Korea's Chosun Ilbo newspaper published an article reporting that as the European market becomes increasingly dependent on Chinese electric vehicles and batteries, there are concerns that if China's market share in these fields continues to grow, the position of relevant South Korean companies in the European market will be "threatened".
According to SNE Research data, CATL ranked first with a shipment ratio of 35.6%, with a month-on-month sales growth rate of 30.6%; BYD ranked second with a 15.6% shipment ratio, with a month-on-month sales growth rate of 10.6%. At present, the market share of Chinese battery companies in Europe has exceeded 40%, and its market share has been maintained at about 10% until 2020. On the other hand, the market share of domestic battery companies fell from 70% to about 57% over the same period.
At the same time, the report quoted data from the European Transport and Environment Federation (T&E) that the share of Chinese-made electric vehicles in the European market rose sharply from 0.4% in 2019 to 19.5% last year, and is expected to further increase to 25.3% this year. In addition, a survey found that 33% of electric vehicles sold in the Spanish and French markets last year were made in China.
The report emphasizes that if China's electric vehicle sales continue to increase in Europe, or the application field of lithium iron phosphate (LFP) batteries is further expanded, the influence of Chinese companies in the European battery market will inevitably be consolidated and strengthened, thereby intensifying the competition with South Korean companies. According to the current development trend, it may be difficult for Korean companies to maintain their position in the European market.
From the perspective of "China's electric vehicles and batteries are rising in Europe's market share", look back at the mainland's new energy vehicles going overseas:
-- The export trade status of China's new energy vehicle industry
From the perspective of export value, the mainland new energy vehicle industry has developed rapidly from 2018 to 2022, and the export scale of new energy vehicles has increased rapidly, from 338 million US dollars in 2018 to 22.907 billion US dollars in 2022, with a compound annual growth rate of 186.92%. The rapid growth of China's new energy vehicle exports shows that China's new energy vehicle industry as a whole is developing rapidly, and has a great position and advantage in the global market.
From the perspective of export volume, from 2018 to 2022, the number of new energy vehicles in mainland China continued to rise, from 14.71 in 2018 to 679,000 in 2022. From 2018 to 2022, the compound annual growth rate of the number of new energy vehicles exported by the mainland is 46.58%.
From the perspective of export prices, according to the above statistics on the export value and export quantity of new energy vehicles, the average export price of China's new energy vehicles in recent years can be preliminarily calculated. It can be seen that from 2018 to 2022, the average export price of new energy vehicles in mainland China has stabilized in the range of 30,000-40,000 US dollars after a sharp decline, indicating that the overseas market of new energy vehicles in mainland China is still dominated by low-end models.
Li Yunfei, general manager of BYD's brand and public relations department, said that on the whole, whether it is from the scale of global production and sales, the proportion of power batteries, or the number of patent disclosures, China has become a new energy vehicle powerhouse, and it has been accelerating its overseas expansion in the past two years. "The rapid rise of Chinese automakers has made some overseas markets unreveling, but no matter what the future holds, Chinese brands will firmly go out and be prepared to deal with them. ”
Li Fangzheng, general manager of the equipment center of the Ministry of Industry and Information Technology and deputy secretary-general of the new energy vehicle brand cluster, said that before the traditional fuel vehicles went to sea, it was a simple product to go out, but now it is the whole vehicle to drive the system of vehicles, energy, roads and clouds to go to sea, and there will be industrial chains, technologies and services to go to sea in the later stage, and even Chinese technology solutions will go to sea. "New energy vehicles are more influential and driving than traditional oil vehicles, and we must seize the opportunity to develop China's new energy vehicle brand. ”
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect and Investment Strategic Planning Analysis Report of China's New Energy Vehicle Industry" by Qianzhan Industry Research Institute.
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