Recently, IDC, a well-known organization, released the ranking and shipments of the world's top five smartphone manufacturers in 2024.
As shown in the chart below, global smartphone shipments in the first quarter were 289.4 million units. The first place is Samsung, the second place is Apple, and the 3-5 places are all domestic mobile phones, namely Xiaomi, Transsion, and OPPO. Among them, except for Xiaomi, which increased by 33.8%, and Transsion, which increased by 84.9%, other brands are declining, which shows how powerful Xiaomi and Transsion are.
However, this is only the smartphone ranking, if you count the feature phones, that is, all the phones, then the ranking will be different, because Apple will be squeezed to third place, and Transsion will become the world's second-largest mobile phone brand, after Samsung.
According to the agency's estimates, in the first quarter of 2024, global feature phone shipments will also reach about 100 million-120 million units, about half of smartphones.
Especially in the Middle East & Africa region, the ratio of mobile phones, feature phones and smartphones is close to 4:6, and feature phones account for about 40% of all mobile phone sales, taking 2023 data as an example, the total mobile phone sales in the Middle East & Africa are 244 million units, and the sales of feature phones are about 104 million units, accounting for 43%.
Among the feature phones, Transsion is the big guy among the big guys, in the Middle East, Africa, etc., but there is no opponent, and it has won nearly half of the market for feature phones.
It is expected that in the first quarter of 2024, Transsion's feature phone sales will not be lower than that of smartphones, so calculated, the total sales of smartphones and feature phones will exceed 55 million units, while Apple only has smartphone sales of 50 million units, which means that Transsion is higher than Apple's total sales, only a little worse than Samsung, so Transsion's total sales of mobile phones are actually second.
The founder is Zhu Zhaojiang, founded in 2006, and before Zhu Zhaojiang founded Transsion, he was in Bird, and many of the founders came from Bird.
And the waveguide is still very strong in the era of feature phones, and the fighter in the mobile phone, this slogan should be familiar to many people. At the beginning of its establishment, Transsion avoided the domestic Red Sea market and focused on making feature phones in overseas markets.
From the southeast to the Middle East to Africa, Transsion is best at meeting the needs of local poor users, such as low price, multiple functions, 4 cards and 4 standby, large audio, strong standby, etc., and can also take photos and beautify faces, and black people can also shoot white......
Later, with the development of smart phones, the supply chain became more and more mature, and Transsion also got involved in smart phones, but although Transsion sells smart phones, the price is about the same as feature phones, with an average of about $100.
This market is a market where brands such as Xiaomi and Redmi have no advantages, so Transsion's smartphones are also very popular, resulting in becoming the fourth largest smartphone brand in the world.
To be honest, there are currently more than 1.7 billion mobile phones sold in the world a year, and about 1.2-1.3 billion smartphones and more than 400 million feature phones.
Therefore, there is still a lot of room for feature phones to turn to the smartphone market in the future, as a feature phone boss, so the future development potential of Transsion is still very large, if Transsion converts all its feature phone market into smartphones and wins the first place in the world, it is not impossible.
Of course, the sales volume is high, and the revenue and profit are low, which is the disadvantage of Transsion, after all, the mobile phone is so cheap, and a mobile phone will earn more than ten yuan, or dozens of yuan.