In the first quarter of 2024, Apple's sales fell by nearly 10%, being overtaken by Samsung and ranking second in the world.
Of course, everyone is not surprised by this script, after all, in the past years, isn't this the case? Apple will become the world's No. 1 in the fourth quarter of each year because of the launch of the new iPhone.
Then in the first quarter of the following new year, it was overtaken by Samsung and became the second in the world.
However, this time the situation is a little different, the agency believes that Apple will fall in the second quarter, may fall below 40 million units, and Xiaomi is expected to continue to exceed 40 million units, so Xiaomi is likely to beat Apple again and become the second place in the world.
So why is Apple so difficult to sell? The reason is not complicated, but in summary, it is a difficult situation at home and abroad.
Let's talk about the inside first, that is, there is no innovation, the current mobile phone market is highly involuted trend is no longer a matter of one or two days, domestic Android mobile phones have rolled out of flowers, all kinds of new features, new tricks, and constantly innovating.
But what about Apple? Not only is it not competitive in price, but it also has no creative new features, and its only advantage is that iOS has almost no advantage over the years, with the continuous efforts of Android.
If the field of high-end smartphones was Apple's world in the past, but now Android high-end machines also have the advantage of not losing to Apple, which is Apple's internal dilemma, that is, there is no innovation.
And what about the outside? is that his mobile phone brand is making efforts to high-end models, and the advantages of the iPhone have been gradually eroded, especially in the Chinese market, Huawei Mate 60 series, Xiaomi 14 series are the front of the iPhone, and have achieved very good results.
Outside the Chinese market, brands such as Xiaomi, OPPO, and VIVO are also grabbing Apple's market, resulting in Apple's sales becoming more and more sluggish.
So Apple in last yeariPhone15After the launch, it has been fighting a price war, and now the iPhone15 series, which is cheaper than Huawei's Mate60 series, is actually more than 1000 cheaper, which is rare, but the price reduction failed to save sales, which is very telling.
Therefore, if Apple continues like this, it will really decline.
For Apple, there is only one root cause of internal and external factors, or there is no innovation, as long as there is innovation, then the internal and external are not a problem.
But how to innovate the current mobile phone? It is estimated that it is AI, Apple currently stops the car, stops the McroLED, and bets on AI, isn't it just to win back a game on the AI mobile phone?
At present, Apple's AI model is "Ferret UI", which is not just a dialogue mode embedded in the mobile phone, it can recognize the picture on the mobile phone screen, and then combine it with the dialogue to achieve the AI function at the operating system level, compared with the current so-called AI mobile phone, it is much more powerful.
And the detection of Apple's AI mobile phone condition,Undoubtedly, it is iOS18,And this year's iPhone16,And this year's iPhone16,If this year's iPhone16 and iOS18,Still squeeze toothpaste like the previous products,Nothing has changed,It is estimated that Apple will really decline。
But if this product really comes up with new tricks, then Apple may go to glory again, and the key depends on the new AI iPhone brought by iOS 18.