Recently, in order to thoroughly implement the spirit of the Central Financial Work Conference and the Implementation Opinions of the State Council on Promoting the High-quality Development of Inclusive Finance, and actively implement the work deployment of the State Administration of Financial Supervision and Administration, Sunshine Life focused on finance for the people, benefiting the people and facilitating the people, and solidly carried out the "Inclusive Finance Promotion Month" The special action takes the initiative to meet the financial needs of market entities and the people, promotes inclusive financial knowledge in various forms, comprehensively summarizes and publicizes the achievements and experiences and practices of inclusive financial development, and strives to write a new chapter in the article on inclusive finance.
Actively publicize and promote inclusive financial policies and products and services
Since mid-March, Sunshine Life organizations at all levels have actively responded to the call and quickly organized online and offline publicity and education activities to convey inclusive financial knowledge to more people. Online, Sunshine Life's official website and official WeChat account have set up special columns to promote inclusive financial policies and services, and rely on internal and external media platforms to publish long-term experience and practices in implementing inclusive finance in all aspects. Offline, on the one hand, we made full use of the electronic screens of business outlets and large screens in office buildings to scroll the theme of the "Inclusive Finance Promotion Month", hung themed banners and put up posters in the workplace, and promoted information about inclusive finance to customers and employees to enhance the awareness of the event; On the other hand, by holding policy and publicity meetings, organizing and carrying out activities such as going to enterprises, villages, communities, and fields, we will expand the influence and coverage of activities, improve the understanding of inclusive finance among the general public, and help consumers choose financial products and services that suit their needs more clearly.
Actively improve the inclusive insurance product system
Adhering to the concept of "Love and Responsibility", Sunshine Life has continuously improved its protection-oriented and inclusive product system to meet the basic health protection needs of the people. At present, it has developed inclusive insurance products, including critical illness insurance, personal pension insurance products, tax-extended pension insurance, tax-advantaged health insurance, accident insurance, etc.
At the same time, Sunshine Life strives to improve the level of protection for low-income groups in rural and urban areas, and provides a higher level of medical expense reimbursement for the insured, effectively making up for the gap in the multi-level medical security system. As of the end of March 2024, Sunshine Life has provided medical insurance protection for urban employees and urban and rural residents in Hubei, Tianjin and Chongqing for many consecutive years, covering more than 99 million person-times, with a cumulative compensation of more than 9 million person-times and a compensation amount of nearly 6 billion yuan. Undertake customized medical insurance projects in 6 provinces and cities of Chongqing, Hainan, Changsha, Zhengzhou, Yichang and Pu'er, covering more than 6 million person-times and paying nearly 30 million yuan in total; Since the operation of the long-term care insurance project in 2022, a total of 40,000 disabled people have been served, and more than 4,500 yuan of nursing fees and assessment fees have been paid.
In addition, Sunshine Life pays attention to and continuously improves the protection and service level to meet the needs of specific risk groups, especially the elderly. Exclusive cancer insurance and fracture accident insurance are developed for the elderly, which greatly reduces the economic risks of the elderly and their families. While providing insurance protection for the elderly, we continue to enrich the service measures for the elderly with warmth and love, including improving the accessibility of offline infrastructure services and the transformation of online Internet applications for the elderly, and organizing specific care service activities from time to time, so as to protect the financial consumption rights of the elderly customers with practical actions and demonstrate the great love of insurance.
Actively carry out financial services into 10,000 enterprises
In recent years, Sunshine Life has joined hands with a number of enterprises to build a platform for employees' self-selected welfare protection, extending the protection to employees' families through various forms such as donation insurance, employees' self-selected insurance, and the implementation and promotion of personal pension policies, so as to build an insurance protection system covering the whole life cycle for employees' families.
As of the end of March 2024, Sunshine Life has provided insurance protection services to 2.2 million employees and their families in more than 20,000 enterprises and institutions. In terms of donated insurance, it has donated more than 620,000 travel accident insurance, 10.4 billion yuan of specific accident insurance risk protection, and 47 million yuan of specific disease insurance for men and women, helping employees improve their ability to resist risks. In terms of self-selected insurance for employees, a total of up to 6 billion yuan of critical illness protection and 86 million yuan of children's education and pension protection have been provided for employees and their families, consolidating the risk protection construction of employees' families. In terms of the implementation and promotion of the personal pension system, Sunshine Life has provided consultation, explanation and handling services for more than 20,000 employees, effectively helping employees to reserve pensions in advance and enjoy the dividends of national tax policies.
Actively use insurance products to consolidate the achievements of poverty alleviation
Since 2020, Sunshine Life has been focusing on ethnic minority gathering areas and remote mountainous areas in Yunnan Province, and has donated hospitalization supplementary medical insurance with significant inclusive characteristics to Wuhuadian Village and Baizi Village in the Yi Nationality Gathering Area in Chuxiong Mountain District, Yunnan Province for three consecutive years, so as to avoid the risk of returning to poverty due to illness and actively consolidate and expand the achievements of poverty alleviation. As of the end of March 2024, the donation has successively benefited 3,679 Yi people in Wududian and Baizi Village, Maojie Town, Wuding County, Chuxiong Prefecture, Dianzhong Town, Eshan County, Yuxi City, and Ganhe Village, Yanshan County, Wenshan Prefecture, with a cumulative insurance amount of 370 million yuan and a cumulative compensation amount of more than 380,000 yuan.
Puju financial services benefit thousands of enterprises. Sunshine Life will take the "Inclusive Finance Promotion Month" as an opportunity to closely follow the national inclusive financial development policy, promote the development and innovation of inclusive financial products and services in an orderly manner, continue to carry out diversified, multi-angle and multi-form financial publicity and education activities, continuously enhance the people's sense of gain, happiness and security in financial services, and contribute to the construction of a financial power.
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