Who still remembers that at that time, when everyone mentioned cars, they always thought of those foreign joint venture brands? At that time, mentioning the name of the joint venture car was like taking a pass, and everywhere was the focus. But then again, now the wind has changed, hasn't it? Accidentally, domestic cars have quietly stood in front and begun to lead the trend. What's going on? We'll have to talk about it.
Back then, the joint venture car was like a benchmark, stable happiness. At that time, the Chinese auto market was still a child, and the joint venture car was like a "relative of the big city" who came from afar, and every appearance brought freshness. Speaking of which, you may be wondering, how did this joint venture car go all the way to the point where it was soft?
To put it simply, it's timing + technology. At that time, China had just opened up, and the automotive industry was in urgent need of technology and capital injection. As soon as the joint venture car companies came, with the "family heirlooms" in technology and management, it can be said that they are like a fish in water and quickly occupy the market. The good times did not last long, and in a blink of an eye, the situation changed, and the days of the joint venture car began to be difficult.
"Time has passed" is what we are talking about. Why is it that the joint venture car that used to be the only one is now a little powerless? Don't underestimate the growth rate of domestic cars. From "learning along" to "walking by yourself", it took a short time for domestic car brands to achieve technological breakthroughs and quality leaps. And don't believe it, the current domestic cars are cost-effective, the technology is good, and the appearance design is becoming more and more stylish.
The new generation of consumers is more focused on practicality and value for money, and is no longer blindly pursuing foreign brands as before. Coupled with the rise of patriotic sentiment, domestic cars are becoming more and more accepted and loved.
The joint venture car brand is not performing as well in the market as before, and the main problem is that it is too "arrogant". What worked in the past in the Chinese market doesn't work now. Consumers are now much more horizontal, and they are no longer easy to fool. If the cost performance can't be done, the service attitude is still poor, and the price increase for selling cars, these tricks are now used only to push consumers further.
If the joint venture car still wants to have a place in the market, it has to change the old habits. You can't play that kind of high-flying game anymore, consumers are not stupid, and no one is rare for that kind of "foreign adult" shelf. High price, poor service, bought such a car, who regrets who knows.
You have to learn how to make a domestic car. The quality of domestic cars has improved, the design is modern, the service is considerate, and the price is more affordable. Joint venture cars also have to work hard in these aspects, and they can't know how to keep the technology all day long. Technology is of course important, but for people who use cars, they are more concerned about whether they are comfortable to drive and whether they are at ease with their cars.
Nowadays, the joint venture car must either have a lower price, or excellent service, or strong quality, and must have a strength, right? Otherwise, how can it compete? And that brand image also has to be reshaped. We can't always have the attitude of "Lao Tzu is the first in the world", but be more local and close to the people, so as to win the hearts of consumers.
Looking at the domestic cars in a blink of an eye, how can they be so attractive? The core point is that they are full of sincerity. Whether it is configuration, technology or service, domestic cars are going to the heart and doing it in practice. As soon as consumers test drive, they know whether the car is worth it or not. The current reputation of domestic cars is not blown out, but really let people try it out and drive it.
Don't look at the shadow of domestic cars before, those days of "Chery Chery, car repair queue", now think about it and feel that it is black history. But now, the technology is upgrading quickly, responding to the market demand quickly, from electric vehicles to smart cars, domestic car brands are in the forefront of the sprint, and even the international market has begun to notice the vitality and innovation of Chinese brands.
That's right, who said that our Chinese cars have to follow others and eat dust? Look at those international auto exhibitions, the domestic car booth is crowded, this is the proof of strength.
If the joint venture car still wants to "turn over", it must sincerely change its own problems, stop being so high-minded, and don't treat the market as a fool. Price, service, technology, brand image, these axes can really move people's hearts, otherwise you can only watch domestic cars go farther and farther.
Domestic cars continue to be so steady and steady, really make cars, and serve consumers with heart and affection. Prospects, as long as you insist on innovation, go your own way, and let others have no way out, there will still be your share of the big cake in this market.
Whether it is a joint venture or a domestic production, it is necessary to return to the product itself and truly satisfy consumers, which is the last word. Today's consumers are not the kind of people who only recognize the brand but not the quality, and whoever can give a good experience can win the market.
Besides, isn't this car just four wheels and a few seats? It's comfortable to drive, safe to use, and reasonably priced, that's the king. The other bells and whistles are all floating clouds in the end. Domestic cars are already on the way, and joint venture cars should also wake up, the market is so big, the competition is so fierce, if you don't advance, you will retreat.
This situation is destined to have a fierce battle, but we consumers, as long as we sit back and enjoy it, choose the most flavorful one. Whether it is a joint venture or a domestic production, survival of the fittest is an eternal rule. Let's see what the future holds, and let's wait and see!