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Wang Teng explained why Redmi Turbo3 doesn't have a big battery: the product positioning is different

Wang Teng explained why Redmi Turbo3 doesn't have a big battery: the product positioning is different

  Recently, Redmi released its new mobile phone Turbo3, which has aroused the attention and discussion of consumers. Among them, the problem of insufficient battery capacity and body material has become the focus of heated discussions. In response, Wang Teng, general manager of the Redmi brand, issued a response, elaborating on the product positioning and product portfolio considerations of Turbo3.

Wang Teng explained why Redmi Turbo3 doesn't have a big battery: the product positioning is different

  Wang Teng said in the article that if users pursue stronger performance and texture, Redmi has K70 This product, the price starts from 2399 yuan. And if users value a big battery and good performance more, then Redmi's K70e will be a good choice, with prices starting from 1799 yuan. Between these two products, if a very similar product is laid out, then the meaning of the existence of this product will be greatly reduced.

  For the Turbo3, Wang Teng said that its positioning is first and foremost as a flagship performance machine. He emphasized that performance is the origin of all experiences, and only stronger performance can ensure a better user experience. Therefore, Redmi spared no cost to create a flagship performance combination of "Snapdragon 8s + Fury Engine 3.0 + Frozen Cooling" for Turbo3. He also mentioned that they found that many users can't tolerate the thickness and weight of their phones, and that using them for a long time can make their hands feel particularly tired. Therefore, they also fully considered this when designing the Turbo3.

Wang Teng explained why Redmi Turbo3 doesn't have a big battery: the product positioning is different

  In addition, Wang Teng also mentioned that this year's upstream costs have soared and the difficulty of product design has increased, which makes the product design of the 2000 yuan stall particularly difficult. He said that in order to provide users with more choices, Redmi has prepared a rich product portfolio for everyone, and hopes that everyone can choose the right product for them according to their needs.

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