On April 10, the 2024 letter mark Lao Banzhang of the Eight Horse Tea Industry "Legendary Double Tea King Unique Letter Mark" and the protective mining ceremony of the Iceland Wuzhai Double Tea King Tree were held in Yunnan. At the event, Bama Tea Industry joined hands with its strategic partner JD.com to focus on the protective picking and sustainable development of ancient tea trees, and officially launched the auction ceremony of Pu'er Tea King of Jingdong & Bama Xinji Iceland Laozhai Tea King, and worked together to develop a new link for Pu'er tea sales.
Eight horses join hands with JD.com for strategic cooperation
Jointly expand the new link of high-end Pu'er tea
"Banzhang is the king, Iceland is the queen", the old banzhang and Iceland Laozhai have always been the "top stream" of Yunnan Pu'er tea. The protection of these ancient tea trees, which have been precipitated for hundreds of years or even thousands of years, is inseparable from the cooperation of production areas, tea enterprises and tea people. It is understood that as the leading tea enterprise to carry out the protective mining of ancient tea trees, Bama Xinji has mastered the picking rights of the old Banzhang tea king tree and tea queen for 4 consecutive years, and has mastered the picking right of the tea tree king in Wuzhai in Iceland for 5 consecutive years.
This year, Ba Ma Xin Mark also continued the protective mining of the two major tea kings of Laobanzhang Village and Iceland Village. At the mining ceremony, Wu Qingbiao, general manager of Bama Tea Industry, said in his speech, "At the same time of rural revitalization and industrial development, the pursuit of sustainable development, the protection of precious ancient tea resources, and not at the expense of the ecological environment in exchange for temporary economic growth are the consensus reached by Bama Xinbiao and the tea farmer partners of various governments in Yunnan." Under the scientific and meticulous protection, the Icelandic Laozhai Tea Tree King bursts out with vigorous vitality. ”
He said that the vigorous development of e-commerce has also brought a huge impetus to the development of the tea industry and the spread of tea culture. Relying on JD.com's powerful online platform, the strategic joint launch of the Icelandic Tea King Auction will help broaden the new sales link of Pu'er tea and allow more rare and good teas to reach consumers directly.
△ "Legendary Double Tea King, Unique Letter Mark" 2024 Letter Mark Iceland Wuzhai Tea Tree King Protective Picking Ceremony Site
△The site of the 2024 Iceland Wuzhai Tea King Protective Mining Ceremony
△ Wu Qingbiao, general manager of Bama Tea Industry, delivered a speech at the ceremony
Zhang Kai, head of the tea business of Jingdong Supermarket, shared the three key words of "restraint", "truth-seeking" and "blooming" in his speech at the launching ceremony.
Zhang Kai said that the "restraint" characteristics of Bama Xin's protective mining are in line with JD.com's insistence on "truth-seeking" quality requirements, and the in-depth cooperation and close integration of the brand and the platform continue to promote innovation and make China's good tea "bloom" in the hands of consumers. He pointed out, "Looking forward to the future, JD.com will further deepen its cooperation with Bama, build a system of controllable quality assurance from the field to the teacup and a new sales model, and respond to the country's development orientation of building new quality productivity." When consumers enjoy the delicious taste of good tea, they can also feel the truth-seeking of Jingdong and Bama, and feel our commitment to quality and responsibility. ”
△ Jingdong & Eight Horse Letter Mark Iceland Laozhai Tea King Pu'er Tea Auction Launching Ceremony
△ Zhang Kai, head of the tea business of Jingdong Supermarket, shared his speech
In response to this event, the live broadcast room of Jingdong Procurement and Sales simultaneously broadcast the whole process of the mining ceremony and the auction launching ceremony, so that tea friends on the platform could directly visit the picking site in Iceland and witness the precious moment of tea king mining. It is reported that at 10 a.m. on April 11, the single Pu'er tea of the Eight Horse Letter Mark Iceland Laozhai Tea Tree King was auctioned on the Jingdong auction channel.
Since 2012, the Eight Horse Tea Industry and Jingdong have started a journey of strategic cooperation, the Eight Horse Tea Industry and Jingdong's corporate values are highly consistent, the two sides jointly adhere to the experience concept of quality first, service first, brand first, and consumer first, and always take "consumer first" as the core goal of development, and take a series of practical and effective measures to implement the goal.
At present, in the tea category of JD.com's self-operated and open platform, the sales of the two flagship stores of the Bama tea industry are ranked first, with more than 24 million fans in the two stores, and many products of the Bama have become popular tea categories on the Jingdong platform, continuing to build industry benchmarks and leading the trend of the tea industry.
The deep link and cooperation of rare resources in the tea origin will further promote the in-depth cooperation between Bama Tea Industry and JD in the direct supply of tea origin, the exclusive supply of JD products, strategic joint promotion, and rural revitalization support. In the future, Bama Tea Industry will deepen cooperation with JD.com to jointly promote the expansion of Chinese tea to a broader market, so that more people can enjoy the health and happiness of tea!