With the lighting of the Olympic flame at Paris 2024, the Olympic Games have once again become the center of world conversation, and the top athletes in various fields have attracted global attention. At the same time, before the global spotlight hits, brands with a keen sense of smell have already laid out their full layout to show the world their market leadership and cultural influence. On April 21st, Huaxiangyuan's "Champion Moment Guobin Tea Season 2 Entering Yunnan Xishuangbanna to Explore the Old Banzhang" event was grandly held, which brought together the government, several major authorities in the industry, Olympic champions, business elites, media and other forces to witness the outstanding strength of the "champion".
△ "Champion Moment Guobin Tea Season 2 Walks into Yunnan Xishuangbanna to Explore the Old Banzhang" activity site (Photo courtesy of Huaxiangyuan)
The super lineup explores the old class chapter
The strength of the champion exploded
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During the event, Huaxiangyuan linked up with the China Tea Circulation Association, the Cross-Strait Tea Industry Exchange Association, the Menghai County Government of Xishuangbanna Dai Autonomous Prefecture in Yunnan Province, the Yunnan Tea Circulation Association, the Yunnan Evaluation, Testing and Traceability Center and other units, as well as the Olympic champion and Asian Games champion Sun Yang, Hurun Report Chairman and Chief Research Officer Hurun and other super luxury lineups to start an in-depth experience of the old banzhang and feel the source culture of the old banzhang.
From the original ancient tea garden, to the modern quality control system of the whole process of production and storage, especially the traceability and fidelity mechanism of the whole process...... Huaxiangyuan's old class chapter source strength hole cards were turned over one by one in the exclamation of the guests.
Lin Zhongle, Vice Chairman of the 12th Fujian Provincial Committee of the Chinese People's Political Consultative Conference and President of the Cross-Strait Tea Industry Exchange Association:
China's tea culture is profound, tea culture leads the development of the tea industry, and Huaxiangyuan has played a good demonstration and leading role in the tea industry with the spirit of champion.
Mei Yu, vice president of China Tea Circulation Association:
The prosperity of the tea industry is inseparable from the demonstration of leading enterprises. In terms of the whole industry chain, new productivity, entrepreneurship, etc., Huaxiangyuan has achieved champion leadership and is one of the veritable champion enterprises in the industry.
Olympic champion and Asian Games champion Sun Yang:
Huaxiangyuan is a sentimental enterprise, and long-term persistence has achieved the champion quality of Huaxiangyuan.
Hurun Report, Chairman and Chief Research Officer:
High-quality stuff is always in the market. In line with international standards, Huaxiangyuan's high-end tea brand is like LVMH Group, which covers various categories of high-end brands.
Yang Haihui, vice president of Yunnan Tea Circulation Association and director of Yunnan Evaluation Testing and Traceability Center:
Huaxiangyuan helps the old class chapter to strive for excellence through new quality productivity, and provides a new solution for the high-quality development of the old class chapter.
△ Start the in-depth experience journey of the old class chapter (photo courtesy of Huaxiangyuan)
"It is my life's work to do a good job in the Laobanzhang brand, and it is Huaxiangyuan's original intention to build Moutai in tea, to be the 'first brand of Laobanzhang', and to help Laobanzhang go to the world. Xiao Wenhua, chairman of Huaxiangyuan Tea Industry Co., Ltd., said that the perfect source layout is the only way to have a cup of champion Lao Banzhang. As early as 2003, Huaxiangyuan has begun to set foot in Yunnan Pu'er tea, in order to ensure that "every piece of tea comes from Laobanzhang Village", Huaxiangyuan insists on making a good cup of tea from the source, and establishes a 4,000-square-meter factory with SC certification in Laobanzhang Village to create a "fidelity" supply chain of Laobanzhang raw materials.
△ Xiao Wenhua, chairman of Huaxiangyuan Tea Industry Co., Ltd., led the sharing (courtesy of Huaxiangyuan)
In fact, the source strength of the old class chapter is only one of the many hole cards of Huaxiangyuan's "champion territory". In August 2023, Huaxiangyuan launched the "Champion Moment Guobin Tea" activity in Hangzhou, and at that time, the total number of Huaxiangyuan stores nationwide exceeded 3,600, and it was certified by Frost & Sullivan as "No. 1 in the country in the number of 3,600 stores in the tea industry". In less than a year, Huaxiangyuan has achieved a great explosion of champion strength with the heart of a champion.
In January 2024, Huaxiangyuan once again ranked first in the country with more than 4,000 stores, becoming a veritable channel champion in the tea industry;
In March 2024, Huaxiangyuan was listed on the "2024 Hurun China Tea Field Model Enterprise List", Xiao Wenhua, Chairman of Huaxiangyuan, was listed on the "2024 Hurun National Tea 50 People" list, and Huaxiangyuan Guobin Tea won the "Premium Tea Brand Star Performer" award, continuing to build a high-brand, high-quality, high-grade excellence leader;
In March 2024, the first tea company participated in the research and development of Huaxiangyuan Tea Manor monitoring satellite - Huaxiangyuan No. 1, which promoted the development of new quality productivity in the tea industry.
Time and time again, Hua Xiangyuan quickly refreshed his record.
△ Huaxiangyuan obtained the market position confirmation certificate of "the number of stores in the tea industry is 4,000 and the first in the country" (photo courtesy of Huaxiangyuan)
Talk about "Champion Moment National Coloring Tea"
The "five leading" decryption
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In the arena of competition, Hua Xiangyuan knows that the road to the championship is endless, and it must continue to break through and innovate in order to continue to lead. After more than 20 years of perseverance and struggle, Huaxiangyuan has finally formed five core leading advantages of "cultural leadership", "quality leadership", "channel leadership", "industry leadership" and "responsibility leadership".
Culture-leading
3 into VIP tea ceremony, 13 times to help the prosperous tea party
The global touring exhibition of Guobin tea is colorful all over the world
Leading quality
8 core producing areas of tea estates
The groundbreaking source tea estate is the foundation of quality
Channel leading
More than 4,000 stores ranked first in the country
Guobin Tea's global strategy goes global
Industry-leading
The layout of the whole industry chain
New quality productivity iterative technology
Leading the high-quality development of the tea industry
Responsibility leads
Tea producing areas help rural revitalization
Conservation of biodiversity
Promote sustainable development
At the event, Xiao Wenhua, Chairman of Huaxiangyuan Tea Industry Co., Ltd., joined hands with Lin Zhongle, Vice Chairman of the 12th Fujian Provincial Committee of the Chinese People's Political Consultative Conference and President of the Cross-Strait Tea Industry Exchange Association, Mei Yu, Vice President of China Tea Circulation Association, Sun Yang, Olympic champion and Asian Games champion, Hu Run, Chairman and Chief Research Officer of Hurun Report, and Yang Haihui, Vice President of Yunnan Tea Circulation Association and Director of Yunnan Evaluation, Testing and Traceability Center, to deeply interpret the "five leading" advantages that Huaxiangyuan continues to lead on the road to victory.
△ "Into Yunnan Xishuangbanna to Explore the Old Banzhang" theme forum (photo courtesy of Huaxiangyuan)
With the official launch of the second season of "Champion Moment, Guobin Tea", Huaxiangyuan will once again embark on the journey and continue to lead Chinese tea to the world as a champion.
△ The launching ceremony of the second season of "Champion Moment Guobin Tea" (courtesy of Huaxiangyuan)
Written by Tang Huiying
Editor / Shi Tongtong
Editorial Board Member / Wang Miaorong