The automotive digital business is booming, which is manifested in the application of AI intelligent tools, BI data analysis, helping enterprises sort out business growth points, standardize processes, expand the scope of business scale, and increase gross profit. For automobile companies, digital transformation has become a key force to promote the breakthrough, drainage and breakthrough of automobile OEMs, dealer groups, and second-hand car dealers. In the face of the problems faced by automobile companies in the current business process, such as low traffic, difficult transactions, low gross profits, and scale expansion, Fengche (Shanghai) Information Technology Co., Ltd. will share with you the solutions to solve the problems.
When the market pays more and more attention to the word-of-mouth market and customer experience, and expects to influence the user journey, influence user decision-making, drive the digital transformation of car companies, and new technologies to promote business transformation, what are the new trends, new models and new challenges faced by auto dealer groups? How to break the game?
1. Online sales: With the development of e-commerce, the way consumers buy cars is shifting from traditional offline channels to online. Auto dealer groups need to strengthen the construction of online sales channels and improve the online car purchase experience to meet the online car purchase needs of consumers.
2. Used car market: The used car market is growing rapidly, and consumer demand for used cars is also increasing. Auto dealer groups can consider expanding their second-hand car business and providing high-quality second-hand car products and services to meet the needs of different consumers.
3. Service upgrade: Consumers pay more attention to the after-sales service and maintenance of automobiles after purchasing a car, and auto dealer groups need to improve the quality of after-sales service, strengthen customer relationship management, and improve customer satisfaction.
4. New energy vehicles: With the rapid development of the new energy vehicle market, automobile dealer groups need to follow up the development trend of the new energy vehicle market and increase the construction and promotion of new energy vehicle sales channels.
5. Digital transformation: Digital transformation is a major challenge and opportunity for auto dealer groups, which need to strengthen informatization construction, improve digital marketing and service capabilities, and achieve integrated online and offline operations.
6. Intelligent services: With the rapid development of intelligent vehicle technology, auto dealer groups can consider providing intelligent services, such as Internet of Vehicles, remote diagnosis, etc., to increase the added value of automotive products and enhance competitiveness.
Fengche Smart Used Car Smart Marketing Platform launches a series of smart used car products, aiming to realize the digital transformation and omni-channel innovation of the used car industry. Fengche Smart Used Car provides full-process solutions, including digital marketing services such as customer acquisition, customer conversion, and customer retention, and supports various scenarios such as lead management, customer management, and marketing campaign management, helping second-hand car dealers tap the full-link value of users. In the pre-sales customer acquisition stage, Smart Used Car uses AI technology to rate and sort leads, quickly identify high-quality leads, and follow up leads through intelligent outbound calls and auxiliary tools to improve the success rate of invitations.
Smart second-hand cars also provide digital marketing tools such as order management system, purchase, sale and inventory system, and national auction system to help improve customer satisfaction and operational efficiency. With the flexible adjustment of business policies, smart second-hand cars provide different rebate settlement schemes, rapid approval and settlement, and effectively stimulate channels to achieve goals.
Fengche Smart Used Car has rich experience in digital marketing, serving more than 9,000 dealers, and has the ability to adapt to a variety of digital marketing solutions. In the future, Fengche Smart Used Car will explore the road of digital transformation with customers and industry partners, and open a new era of smart marketing in the used car industry!