Driven by design, it empowers the design and marketing transformation of terminal stores, and moves towards the goal of higher quality service and high-value whole design!
From April 8th to April 9th, Haier's Whole House Home Furnishing Terminal Design Exchange Conference came to a successful conclusion, and designers from all over the country gathered at the headquarters to build the design team capacity for key terminal issues such as design errors and efficiency improvement, so as to achieve a 20% increase in efficiency of terminal designers and drive the achievement of Haier's 2024 strategic goals for whole house home furnishings.
At the beginning of the meeting, Zhang Bo, head of Haier's whole house home furnishing channel center, said: design is one of the core competitiveness of whole house customization, and it can leverage consumer demand by giving full play to the potential energy of design. As the industry evolves from a single product category to a multi-category integration stage, consumers' demand for brand design and delivery of the whole home increases. Focusing on the two major business scenarios of marketing customer acquisition and store sales, we will create a set of terminal empowerment comprehensive solutions integrating store operation, channel expansion and order management, and improve the professionalism and design efficiency of design, reduce the pressure on store design resources, improve user experience, and strengthen the entire retail capacity of the terminal through functional training such as Kujiale one-click proposal PPT.
The landing of the design negotiation order requires strong ability and deep precipitation in the service, especially the ability of the terminal designer determines whether the strategy can be soft landing. Haier Whole Home Furnishing has joined hands with the Kujiale platform to provide terminal designers with more comprehensive and accurate data support through continuous optimization, improvement, and upgrading, so as to improve design efficiency and solution quality, so as to better serve consumers.
In this event, Kujiale professional lecturers were invited to empower terminal designers, from modeling layout, space layout, color matching, lighting rendering, etc., to explain and train, so that terminal designers can create a reasonable home space that meets the individual needs of customers according to user requirements, budget and actual house type, and improve the full-case design ability of custom designers, so as to improve the transaction rate and customer order value of the store.
In addition, in order to solve the common business pain points of terminal stores, such as the difficulty of attracting customers for customized products, the lack of trust, and the difficulty of expanding the customer order value, this exchange meeting will display and train the latest upgrade results of the design software - the one-click arraignment function of Kujiale, which empowers terminal stores to use digital tools to achieve customer drainage and acquisition, and shape a professional image with design as the core, so as to improve the value of orders.
Through one-click proposal PPT, terminal store designers can quickly understand the product system and design concept, and at the same time sort out the deductive logic of the negotiation order, and extend the content of communication with customers from the cabinet to the smart home, from a single space to the whole house. When the owner buys the product, it can not only help the owner understand the specific content of the product and service, but also clearly tell the customer: where is the difference between our brand and others, and what is the difference.
In the vast starry sky of the new trend of home furnishing, designers are like twinkling stars, lighting up the visual world of the home furnishing industry with design and creativity. This exchange meeting simultaneously launched Haier's whole house home furnishing "Home Furnishing Dream Maker-Designer Fashion Competition", providing a stage for terminal designers to exchange and display.
The opening of the designer competition will provide more opportunities and platforms for terminal designers to show their talents and abilities. On the one hand, designers are able to learn from each other and communicate with each other, and get inspiration and inspiration from other designers. This helps to elevate their design level and expertise, further advancing the entire terminal design industry. On the other hand, designers can share their innovative thinking and unique design concepts to provide better customized design solutions for end consumers.
This designer competition is also a creation of the entire designer team. Help designers grow, and motivate designers to produce excellent solutions and settle them in the headquarters. For dealers, the training cycle of designers is shortened, which can allow Xiaobai to quickly improve their capabilities in the short term.
Haier Whole House Home Furnishing and Three-winged Bird have joined forces to launch a dual-brand integration model for home appliances to provide integrated customized services for home appliances. The high appearance of the design integration, with a variety of hidden designs to integrate the space, to eliminate the "abrupt feeling" in the home space. The whole house product matching and style matching, whether it is the integrated design of doors and wall cabinets or the coordination of household appliances, can provide a more beautiful, practical and efficient overall solution for modern home.
Reform and restructuring are the only way to break through bottlenecks and move towards success. Haier Whole House Home Furnishing examines changes from a new perspective, continues to provide efficient training and empowerment for terminals, and continues to forge winning strength in actual combat, winning the terminal, and breaking through!