Observation: Shiyou Flooring, Oppai, Zhibang, Sayyas Window Industry; Home furnishing store sales in the first four months

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Shiyou Flooring Wujiang Store Benchmarking Market Sharing Meeting

On April 19, the Shiyou Flooring Store Benchmarking Market Sharing Conference was successfully launched in Wujiang City, Jiangsu Province.

The sharing session focused on several sectors such as product strategy, terminal operation, and store upgrades, seeking a long-term and win-win situation, further empowering terminals, and creating a sustainable brand chapter.

Ni Fangrong, Chairman of Shiyou Flooring, Hu Zaoqi, Vice President, Ma Ning, General Manager of the Market Management Department, Teng Shiling, General Manager of the Northern Operation Department, Lin Zhengli, Brand Manager of the Market Management Department, and Zhao Xiangdong, Manager of Jiangsu Branch, attended the agenda.

At the same time, dozens of dealers from Jiangsu and Shanghai gathered together to conduct in-depth learning and exchanges, jointly gather information, realize the transformation and upgrading of terminal image at a small cost, and integrate the theme elements of Shiyou's "four major brand IP" and "four major product IP".

China's smart home products are selling out overseas

During the visit, the reporter found that among all the furniture products that go to sea, smart products are especially favored by overseas users. Ergonomic chairs with massage functions, intelligent height-adjustable desks with memory functions, etc., have become the current export hit products.

The person in charge of cross-border e-commerce of a furniture company in Anji, Zhejiang Province, told reporters that the proportion of sales this year, large shopping platforms have dropped from 90% to 50%. Channels such as video drainage and live streaming have increased to 40%, becoming a new growth point for cross-border e-commerce.

According to a furniture company, the cross-legged chair that has been selling more quickly recently is a cross-legged chair, the chair surface is relatively wide, and you can put the legs on when you are tired of the office. I used to expect to sell 200 orders a day, but after a recent video exploded, there were more than 3,000 sales a day, and nearly 500,000 orders have been sold so far. (CCTV Finance)

Oppai Home: 1099 enjoy clean aldehyde multi-layer solid wood board, 39800 one-stop decoration of beautiful homes

According to the public information of Oppai Home, the 30th anniversary of the launch of net aldehyde solid wood multi-layer board 1099 yuan/㎡, the base material without aldehyde addition, more net aldehyde function; It has 5 levels of surface water resistance, waterproof and moisture-proof; It has excellent stability, super resistance to deformation, and is durable; A variety of colors, trendy and versatile; Far exceeds ENF-level environmental standards.

At the same time, Oppai launched the 39800 package series, which can be flexibly combined into three packages of cabinets, wardrobes, bathrooms, wooden doors and furniture, to meet the needs of different consumers in rough and hardcover. Integrated full-case design, unified style of the whole house. Limited time 0 yuan to upgrade PET luxury skin-friendly board.

The package includes: 20 square meters of custom cabinets + 3 square meters of background wall + 10 pieces of whole house furniture, and +999 yuan to upgrade the Chivas leather electric functional furniture package.

9.9 yuan to buy a VIP Fu card, during the event, you can enjoy a maximum value-added of 9.9 yuan 1000 yuan, and the value-added part can be used to pay for wardrobes, cabinets, wooden doors, bathrooms, and furniture. Get 10,000 for 30,000 or more, and send home appliances for full pre-deposit. (Oppai Marketing Division 3)

Meiwo doors and windows "51 window season" ended

From April 19th to May 12th, the May Day National Promotion of Meiwo Doors and Windows ended with super-burning results.

The policy combination of "six benefits for the people", combined with Tmall, Douyin and other platforms, is a two-pronged approach online and offline, with the first order of window purchase of 5 square meters and 1 square meter free, online appointment to grab a deduction coupon, full gift, window renewal gift package, etc.

Meiwo headquarters is strongly empowered, opening all-weather, the whole process of landing assistance, Meiwo Shanghai Wenshui Road store sent a good news of the opening promotion, which lasted 26 days, signed more than 55 orders, and sold more than 1.51 million.

A total of 18 live broadcasts were broadcast on the Douyin account of Meiwo headquarters, with a year-on-year increase of 38.6% in the number of clues and an effective rate of 91.2%.

Online e-commerce platforms such as Tmall Meiwo Home Furnishing Flagship Store and Jingdong Meiwo Doors and Windows Flagship Store simultaneously launched the May Day event window purchase policy, and during the May Day event, the search volume of each platform continued to grow, and the lead conversion increased by 28% month-on-month.

At the same time, relying on platforms such as Douyin and Xiaohongshu, with the topic of #""Window" to see all things sheng#, the third collection of excellent cases was launched. (Meiwo doors and windows)

Dajian Yuncang's revenue in the first quarter of 2024 was about $251 million, a year-on-year increase of 96.5%

According to an article by Leju Finance, Dajian Yuncang, a B2B platform for the export of household appliances, announced its financial results for the first quarter ended March 31, 2024, with revenue of US$251 million, an increase of 96.5% from US$128 million in the first quarter of 2023; Net profit was US$27.2 million, a year-on-year increase of 71.1%.

In the 12 months ended March 31, 2024, the total merchandise volume of Giga Cloud Marketplace, a platform for Dajian Cloud Warehouse, increased by 64.0% year-on-year to US$908 million.

The company is a business that provides cross-border B2B trading solutions for bulky goods. In 2022, it successfully landed on the NASDAQ exchange with the stock code GCT.

According to the official website of Dajian Yuncang, the company is positioned in the global home furnishing circulation backbone network, and the total area of the global delivery center has exceeded 10 million square feet. Its warehousing network consists of dozens of strategic warehouses in the United States, Canada, Germany, the United Kingdom, Japan, etc.

In March, the 2024 (Spring) GIGA face-to-face was held in Shenzhen, with more than 160 high-quality Sellers displaying the hot products in the store, including bathrooms, sofas, beds, lamps, dining tables and chairs, pets, children's toys, outdoor, home health care, etc., attracting 1600+ powerful Buyers to visit the exhibition and select products.

Iman Schrock, President of Dajian Yuncang, announced a platform function service "Brand as a Service" BaaS that opens the licensing cooperation of top home furnishing brands, allowing Sellers to apply for brand authorization for their products from the Dajian Yuncang platform, and after the product passes the approval process, the Seller can sell the brand's products.

As the brand operator, Dajian Yuncang exercises product development and quality control functions according to the requirements of the brand owner, and supervises the brand management, delivery and fulfillment and marketing promotion of the brand's products.

In the first four months of 2024, the cumulative sales of building materials and home furnishing stores fell by 12.49%

According to the data released by the China Building Materials Circulation Association, in April 2024, the national building materials home prosperity index BHI was 117.65, down 2.11 points month-on-month and 25.26 points year-on-year.

The sales volume of building materials and home furnishing stores above designated size in April was 111.456 billion yuan, down 6.88% month-on-month and 32.09% year-on-year; The cumulative sales from January to April were 424.268 billion yuan, down 12.49% year-on-year.

Zhibang Home Furnishing plans to issue 670 million bonds to invest in the construction of Qingyuan intelligent production base

In May, Zhibang Home Fnishing announced that it planned to issue convertible bonds to unspecified objects to raise a total of no more than 670 million yuan (including 670 million yuan), and the funds raised will be used for the construction project of Qingyuan Intelligent Production Base (Phase I and II) to accelerate the layout of the southern market.

Among them, the total investment of Qingyuan intelligent production base (phase I and II) construction project is 610 million yuan, and the raised funds are planned to be 416 million yuan, accounting for 62% of the total amount raised. After reaching production, it is expected to add 72,000 sets of kitchen cabinets and 378,000 sets of wardrobes every year.

At present, the sales of Zhibang Home Furnishing in the southern market still rely on the production, supply and service of the existing East China production base. The Guangdong production base will cover the southern regions of Guangdong, Guangxi, Hunan, Jiangxi, Hainan and Fujian provinces, increasing the market share of the company's products in the southern market and laying the foundation for the expansion of the company's overseas business.

At present, the products include nine space series, including integrated kitchen, whole house customization, wooden doors, wall panels, Weiyang, and finished home furnishings, and category synergies are emerging. (Changjiang Business Daily)

Sayyas Window Industry: It plans to establish a wholly-owned subsidiary in Beijing

In May, according to the announcement of Harbin Sayyas Window Industry Co., Ltd. on the investment and establishment of a wholly-owned subsidiary, it planned to set up a wholly-owned subsidiary Sayyas Window Industry (Beijing) Co., Ltd. in Beijing with its own funds.

Its business scope includes the sale of doors and windows; metal structure sales; sales of building materials; wholesale of hardware products; sales of metal fittings for construction; project management services; Undertake the engineering construction business of the head office.

The investment is a monetary contribution, with a total investment of RMB 50 million, all of which will be subscribed and contributed by the company, and the company will hold 100% of the equity of the Beijing subsidiary after the completion of registration.

The purpose of establishing a wholly-owned subsidiary is mainly based on the needs of the company's strategic development, aiming to improve the company's overall operational efficiency, integrate local high-quality resources, and continue to deepen the regional market in North China, so as to further improve the company's profitability and overall competitiveness.

Dazai Research was awarded the "2023 Outstanding Creator of Business News"

Recently, after the selection of the Business News platform, Dacai Research was selected as the "Business News 2023 Outstanding Creator" (sales and management category).

Under the insistence of founder and analyst Deng Chaoming, Dazai Research has long focused on industry and market research, company analysis, case summary, business model evaluation, business dynamic summary, etc., and has created more than 10 million words, which has been widely recognized by the industry, and the current fans of the whole network are approaching 100,000.

At the same time, Dazai Research has been selected into the list of many professional institutions, including the "Best Observation Institution of the Year" awarded by Yiou in 2020; In 2022, 36Kr awarded the "Excellent Content Agency"; In 2023, Chongzhou Furniture Chamber of Commerce will issue the "Head Frontier Think Tank in the Home Furnishing Industry".