Recently, a "black and white spray" incident between automobile manufacturers has caused an uproar on the Internet. The source is that Zhiji Automobile made a misrepresentation of the main parameters of the competing Xiaomi SU7 at the new car press conference, which was debunked and corrected repeatedly by Xiaomi.
On April 8, Zhiji Auto blatantly falsified its fourth new car, the L6, when bidding for the competing Xiaomi SU7 at the launch of its fourth new car, L6. They claim that the Xiaomi SU7 Max version uses a front IGBT rear silicon carbide module electric drive, while the Zhiji L6 uses a "more advanced" front and rear dual silicon carbide electric drive.
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The reality is that Xiaomi SU7 uses silicon carbide electric drive technology in all fields, not only the front and rear motors, but also the on-board charger and thermal management compressor. Obviously, Zhiji Auto is deliberately belittling its competitors while exaggerating the performance of its own products.
Immediately, a product manager on Xiaomi's side refuted Zhiji's lies and urged him to correct the wrong statement immediately. It is conceivable that this kind of naked smear behavior made Xiaomi disappointed on the spot, and the atmosphere of the cheers was suddenly cold.
At this juncture, Zhiji Company is like a scoundrel who quibbles and prevaricates, and its co-CEO Liu Tao only vaguely posted on Weibo "apologize for the wrong information", as if it was just a simple mistake to spread rumors and smear a well-known brand.
In the face of such a vague and weak apology, Xiaomi's spokesperson repeatedly reprimanded him, posting three Weibo posts in a row to denounce Zhiji's recent "repeated harassment and smearing", and demanded that Zhiji publicly apologize.
Under the pressure of public opinion, Zhiji finally issued a formal apology in the early morning of the next day, but the wording still smelled of cunning and scoundrel, saying that "due to negligence in content moderation", the key parameters were incorrectly labeled, and "publicly apologized to Xiaomi Auto".
It is ridiculous and shameless to use the word "omission" to cover up the facts, but not to deny the fact of deliberate smearing. The quality of its products and services is deeply worrying. Netizens are even more talking about this!
Zhiji has such a leadership, and he is not worried about not going bankrupt
Lei Jun: I really don't know, they came up and stabbed themselves twice
Zhiji: You just say, is this heat rising?
For every Zhiji L6 purchased, there will be a baby who will not be able to see his father when he is born, and a child will be sent to boarding school at a very young age
Zhiji car is not stepping on the brakes, but the backbone of his father who stays up late and works overtime
For every time a Zhiji car is sold, a young child becomes a left-behind child, and there is no harm if there is no sale
Now a lot of people know about Zhiji, and this trick is very good
The traffic is spent by millet, and Zhiji earns it for free
It's too confused, Xiaomi is now in the traffic outlet, even Huawei has to temporarily retreat, and Zhiji actually dares to go up?
Judging from the whole incident, Zhiji Auto has serious problems of ethics and ethics in marketing and promotion, which is a fatal wound for an automobile manufacturer. Its marketing methods of exaggeration and lies are full of speculation and are a great harm to the responsible behavior of consumers.
The Xiaomi car side is more pragmatic, rational and principled in the incident. In the face of Zhiji's unreasonable behavior, they immediately responded to and corrected it on the basis of reason, and insisted on holding the other party accountable when the reason was not smooth, until they forced it to formally apologize.
Xiaobian believes that this kind of behavior of maintaining its own brand and product image is worthy of affirmation. A responsible business should treat consumers with honesty and trustworthiness, rather than attracting attention through lies and tricks. Otherwise, there is no way to talk about even the most basic integrity, and how can there be a chance to be favored by consumers?
What do you think about this wave of Zhiji's operations?
#智己##智己汽车向小米道歉##智己L6S##智己向小米致歉##小米#