In the Qingming season, spring returns to the earth, and the natural world presents a vibrant scene everywhere, which is a good time for outings. For the lack of efficient external promotion channels of the major tourist attractions, the huge traffic of the WeChat platform has become a high-quality platform for scenic spot publicity, the following blue orange interactive will share with you some tourism promotion H5 cases, to see how to attract more tourists in the spring travel season.
Case: Where to play on behalf of you
Brand: Where to go
Case introduction: This is a tourism promotion H5 activity launched by Qunar, which uses the topic of playing on behalf of users to arouse users' curiosity, introduce local characteristics, and call on users to experience it in person, so as to attract users to use their own APP to sign up for travel. H5 is divided into two modules: I want to find a substitute to play and I want to go out to play, and users can choose one to experience. Select I want to find a substitute to play, you can learn about the game content of different cities, there are comics, videos, communication records of the circle of friends, etc., and finally you can generate a play poster. Select I want to go out to play to log in to the official platform, register and log in to view the surrounding amusement locations, and learn about travel strategies.
Case in point: Test your red genes
Brand: Shanxi Provincial Department of Culture and Tourism
Case introduction: This is a tourism H5 publicity activity produced by Shanxi Province and the Department of Culture and Tourism, which reviews the revolutionary history and spreads the revolutionary spirit in the way of tourist routes, so that users can understand the party's struggle and attract users to visit. H5 includes a total of ten red scenic spots, including the hero Lu Liang, the Great Wall Anti-Japanese War, Beacon Taihang, Iron and Blood Crusade, Red Party Building, Base Culture, Eighth Route Army Headquarters, Red Military Industry, Jinchaji Base and Towards Victory, click on a scenic spot to open, you can browse the scenery hand-painted according to the real scene, and the introduction text, users can return to the main page after completing the check-in, view other attractions.
Case: Millions of Tourists [2022 Travel]
Brand: China Tourism Day
Case introduction: This is a DIY poster generation H5 activity jointly launched by China Tourism Day and Tencent Maps, with the theme of "Where do you want to travel after the epidemic is over", inviting users to DIY their own travel plans. After selecting hairstyle, dress, and accessories, select the city you want to go, and then select the scenic spot in the picture display mode to generate a travel poster, which includes a composite of the image and the scenic spot, the cumulative number of users of the work, and the cumulative number of kilometers in the country. For example, there are many popular city attractions, and users can directly select the target according to their interests and take a trip on the go.
Case: Case: My May Day "Cloud Tour"
Brand: Xinhua News Agency
Case introduction: Xinhua News Agency client and Tencent Microvision launched the face fusion H5 during the May Day period, allowing people to stay at home and travel all over the beautiful China. To enter the H5 game, you need to select the gender first, click the "Show off your beauty" button at the bottom, upload a positive photo, and then click the "Go Now" button below to composite the photo. There are a total of 12 beautiful Chinese scenery to choose from, such as the Potala Palace in Tibet, Guilin landscape, Hainan Island, etc.;After selecting the background, generate a group photo of the person who just selected the scenery and the face of the person, with the place name and time (year, month and day) in the group photo, the user can press and hold to save, or click on the upper left corner to re-select the beauty.