Located in Huaizhou New Town, our county, Sika Degao (Chengdu) New Materials Co., Ltd. is the third factory built by Sika Degao in China, the company has built 6 production lines, to achieve an annual production capacity of 300,000 tons, its production of tile adhesive, waterproof, caulking, putty and other building decoration auxiliary materials products to achieve the domestic Sichuan, Yunnan, Guizhou, Shaanxi, Tibet, Xinjiang and other 10 regions of coverage, so that more consumers in western China can enjoy Jintang's "global building decoration materials innovative technology".
Recently, the reporter followed the footsteps of Hu Jun, the southwest operation director of Sikadegao and the director of Sikadegao Chengdu factory, into the company's product exhibition hall, where Hu Jun made a detailed introduction from the company's development to product types, product characteristics and market share.
"We mainly produce four categories: tile adhesive, waterproofing, caulking and putty. The company's fist product is also our first category of tile adhesive, which currently accounts for about 70% of the southwest market, and the company's second category of beauty sewing agent is selling very well in the southwest region and the entire market. Hu Jun told reporters that as the company's flagship product of tile adhesive, the company also took into account some problems of consumers in the process of tile adhesive use and launched corresponding solutions, with the core technology to overcome the shortcomings of traditional building materials river sand cement tiling, "traditional cement is easy to fall bricks, hollow, our tile adhesive products to solve this pain point, mainly reflected in our thin paste method, through the use of special tools tooth scraper and core technology products, to achieve thin sticking to the bricks." ”
In addition to focusing on the pain points of consumers' needs, Sikadegao also continues to work product development and innovation. Hu Jun introduced that at present, the company's ceramic tile adhesive category includes TTB1 basic products that can be used in all building decoration scenarios, and also specially launched TTB2, TTB3 and other performance upgrade products for consumer quality needs. At the same time, the company actively responds to the "double carbon" strategy, continuously innovates and develops green products, and gradually replaces some traditional raw materials through green cement and green sand to achieve carbon emission reduction. "Our sales model is through retail channels, distributors, outlets, and currently has more than 3,000 stores and 250,000 distribution outlets across the country." Hu Jun said that the high-quality product quality and complete sales service make the company's products more attractive in the market.
In the production workshop of Sikadegao (Chengdu) New Materials Co., Ltd., workers drive electric forklifts to quickly transport stacks of tile adhesive products produced on the automated production line to the storage area, and in the cargo loading and unloading area, the trucks are queuing up for the shipment of goods, "We will push new products every year, constantly iterate products, and maintain the vitality of product brands." In addition, in the stock market, we will also launch new products to increase market share, for example, this year the company will launch some sealants, which can be used for doors and windows, wardrobes, kitchens and bathrooms. We used to do little sealant, so this year we have a sales project to promote it widely. Hu Jun is very interested in promoting new products.
It is understood that the company's production of accessories including tile adhesive, waterproof, caulking, putty four systems, with innovative technology, reliable quality and intimate service, JCDecaux tile adhesive, waterproof, putty, caulking, technical mortar and craftsman tools, Sika sealant and other products have won the trust of the majority of users, has become a word-of-mouth product in the Chinese market. In 2011, Sikadegao was awarded the title of high-tech enterprise; In 2012, Sikadehigh's adhesive products were certified as environmental labeling products by China. At present, Sika Degao has built an extensive sales network across the country, and the stores in the western region are also expanding in a prairie trend.
Reporter Cheng Jie of Jintang County Financial Media Center