From May 11 to 12, 2024, the two-day Beijing International Health and Fitness Sports Expo 2024 came to an end. During this period, Beijing Sports Lottery as one of the highlights of the Expo, successfully held the "Sports Lottery 30 years" theme brand public welfare activities, fully demonstrated its brand charm and firm pace in sports public welfare. Meng Qianghua, deputy director of the Beijing Municipal Sports Bureau, made a special trip to visit the Beijing Sports Lottery exhibition area to cheer for the shining performance of Beijing Sports Lottery.
This event not only attracted the attention of many citizens and sports enthusiasts, but also provided them with an opportunity to get close to the sports lottery. Beijing Sports Lottery has set up a wealth of interactive fitness links, participants by completing the designated fitness tasks, will have the opportunity to win Beijing Sports Lottery carefully prepared customized promotional products. There was also a special interactive video "public welfare knowledge quiz" link, in the interactive question and answer activities to give visitors a deeper understanding of the important role played by sports lottery in public welfare.
In terms of public welfare,Beijing Sports Lottery is actively practicing social responsibility,"Sports Lottery Gathering Energy Public Welfare" exhibition area through illustrated display boards,Focusing on the use of sports lottery community chest、Sports brand culture and the concept of public welfare responsibility。 Through the "Yidong Beijing" theme public welfare activities, the concept of public welfare into the brand culture, but also let everyone have an in-depth understanding of the public welfare and social value of the sports lottery.
With the successful conclusion of the Expo,Beijing Sports Lottery will continue to be open and inclusive,Work together with more sports industry,Jointly promote the vigorous development of the sports lottery industry. At the same time, we will continue to adhere to the strategy of "brand and public welfare development", constantly innovate and improve public welfare projects, and pass on more love and warmth to people in need.
Text/Beijing Youth Daily reporter Zhang Yingchuan