How many people's childhood dreams are to have a snack park that can be eaten and played! (muttering: I want to :D when I grow up)
Recently, PepsiCo's brand Frito-Lay launched its latest advertisement, "Game of Snacks", which presented the public with a dreamland of snacks, and recently promoted its variety of snack sets.
This fantastic set and changing shots, TOP Jun asked who didn't get confused after watching it?!
Accompanied by pleasant music, the Frito-Lay box rotates and unfolds, and a giant miniature scene is presented to the public.
And as the camera pulls in, you'll see real people and snack sets appear in the miniature landscape. It turns out that this is the first plot scene, bring a pack of delicious potato chips before school and start the day.
Following the camera of "Leap" over the eaves, you will see the jungle as the family gathers around a special campfire and enjoys the delicious snacks in the set.
It even attracts magical partners to come and taste it.
Then, as the long night turns to dawn, the viewer will follow the camera flying out of the trees to a giant construction site to see how workers share snacks and happiness during breaks.
Then, the camera focuses on the park itself, where a family of four stands in a white cart, choosing the direction to go while enjoying snacks, but no matter which choice, it leads to happiness in the end.
After the main scenes are presented, the film uses a pull-back camera to show more details in the miniature park.
Finally, the giant scene that unfolds folds as it did at the beginning, returning to the form of the brand's main suit.
After appreciating this wonderful and joyful case, TOP Jun also wants to share three feelings after reading it:
First of all, the short film is very eye-catching in terms of content setting and scene interpretation. Not only is it suitable for children and adults, after all, who hasn't liked a paradise in their childhood? Moreover, the cheerful soundtrack and narration, the push-pull panning camera and the changing miniature scenes all add points to the audience's immersive perception and enhance the audience's interest in understanding.
Secondly, the brand shows the value and energy that Frito-Lay's products can bring to consumers in different scenarios and needs, which naturally arouses the audience's desire to buy.
In the exposure of products such as Lay's, Doritos, RUFFLES, Cheetos and other products, the brand set up daily life scenes such as putting them in school bags, camping with family, and sharing with colleagues.
These brands are all sub-brands of Frito-Lay, which in turn is a subsidiary of PepsiCo)
Finally, the short film rises to the attitude of life at the end, which is naturally sublimated. "When you grab the Frito-Lay Variety Pack, life is like a game, everyone is a player", the brand chose to link the setting of the short film "Snack Game" with the attitude to life, with the possibility of self-choice and a positive attitude, to give the audience positive energy guidance.
Such a delicious and fun snack bag, do you want to have it?!Welcome to leave a message in the comment area to share~