In Rioja, wine is not only a drink by the glass, but also a driver of the local economy and an inspiration for curious people. Here, wine tourism is a unique experience that not only allows one to explore the region and learn about its history, but also to develop a closer connection with the precious local wines.
Over the past 10-15 years, wine tourism in Rioja has undergone a significant development. The relationship between wine and tourism is booming, making it a more attractive alternative to traditional tourism. Rioja has witnessed a constant influx of tourists from different regions and countries, and in the face of this, wineries have adapted their wine tourism offerings accordingly to offer a travel experience that meets the needs of their visitors.
Rioja: a destination for wine lovers
In order to meet the expectations of tourists, the wineries of Rioja have launched a diverse wine tourism offering. From Wine Therapy to wine exhibitions, food tastings and guided tours, every experience is a gateway to the fascinating world of wine.
Some data highlight the importance of wine tourism in the region:
Of the 574 bottling wineries in Rioja, about 202 are open to the public.
Between 2000 and 2005, the number of these wineries increased by 26.19%.
In 2022, the economic benefits generated by wine tourism for Rioja amounted to €155,528,954.
In 2022, wineries and museums within the appellation received 748,345 visitors, an increase of 62% over the previous year.
29% of visitors are international.
里奥哈产区三个子产区对应三条葡萄酒旅行线路：里奥哈-阿拉维萨葡萄酒之路（Rioja Alavesa Wine Route）、上里奥哈葡萄酒之路（Rioja Alta Wine Route）和东里奥哈葡萄酒之路（Rioja Oriental Wine Route）。
Rioja Alaviza Wine Route
Rioja Alavesa Wine Route
The Rioja-Alaveza Wine Route can be considered a pioneer in Spain, with more than 140 places to visit in the Arava region – from wineries to museums, hotel accommodation, restaurants and wine cellars, the multi-element collection enhances the visitor experience.
In addition to the wineries, the route will also offer you a view of the vineyards of a medieval village, festivals that reflect local life and charming accommodations. The medieval Laguardia and the impressive "City of Wine" Elciego are must-visits.
里奥哈名庄 | 西班牙瑞格尔侯爵酒庄
Rioja Famous Winery - Marqués de Riscal
Founded in 1858 in the town of Elciego in the province of Álva in Spain, Marqués de Riscal is one of the earliest wineries in the Rioja region. Since its creation, it has become a benchmark in the Spanish and international winemaking industry with its exquisite winemaking technology and excellent quality service.
The heart of the winery, the Marqués de Rigel, was designed by the world-renowned architect Frank Gehry, with undulating metal structures, representing the powder of wine, the gold of the bottle packaging and the silver of the bottle finish, with its boiling curves and elegant and agile, making it "the first of the nine unique hotels in the world". This iconic building has become a new landmark in the Rioja region, welcoming wine lovers and tourists alike.
In 2023, for the third year in a row, Château Marqués de Riscal was ranked 2nd in the "World's Best Vineyards" category and won the Best Vineyard Award in Europe for its rich history, stunning architecture and great visitor experience!
Alto Rioja Wine Route
Rioja Alta Wine Route
This route immerses you in the rich historical and artistic heritage of the Autonomous Region of La Rioja. From the Monastery of San Millán de la Cogolla, the birthplace of the Castilian language, to the town of Haro and the medieval Briones area, every step is a vivid history lesson.
In Alto Rioja, the town of Haro is famous for its large wineries, but also retains a small winery with an ancient cellar. Beautiful natural landscapes and vineyards connect the Ebro Valley with the Dermanda and Obarenes mountain ranges.
Rioja Oriental Wine Route
Rioja Oriental Wine Route
It is the easternmost region of Rioja and is blessed with vineyards. In places such as the town of Aldeanueva de Ebro on the banks of the Ebro River, the Wine Museum captures the essence of the region's wine culture.
This route invites us to explore Alfaro, Autol, Quel, Arnedo and more, where family-owned wineries and large wineries coexist, showcasing the diversity of this winemaking land. The Rioja Oriental Wine Route offers you not only exceptional wines, but also a wonderful and enriching travel experience.
Wine tourism has not only changed the way people enjoy wine, but has also made Rioja a destination that combines tradition and modernity, offering an authentic wine travel experience and continuing to appeal to those who wish to explore the diversity of the wine world.