Wen Chun Gongzi
Japanese auto giants ask Huawei for help? China's electric cars are really rising, and Japanese cars can be described as "rivers and rivers are declining"!
Today broke a big news, that is, Japan's Toyota Motor will cooperate with Huawei. To put it simply, Toyota Motor of Japan will use Huawei's intelligent technology in the future.
Before talking about today's topic, let's first look at a historical story! Sun Tzu said in the Art of War that if we use it against the enemy, we will be stronger when we defeat the enemy, and we will achieve the goal of nourishing the war with war. How do we understand this passage if it is put into business?
This is actually a military strategy that aims to increase one's own power by plundering the enemy's resources so that it can fight better. This practice can not only materially enhance one's own strength, but also psychologically weaken the enemy's morale and achieve the effect of defeating the strong with the weak.
Why is Huawei willing to join hands with Toyota?
Huawei's intelligent driving solution has won the sales championship of new forces.
Cooperative models such as Zhijie and AVATR have also been launched, and a number of production cars such as Xiangjie, Deep Blue, VOYANT, and Mengshi are on the way. This fully demonstrates Huawei's strong strength in the field of electric vehicle intelligence.
As a world-renowned automobile manufacturer, Toyota's global models have a wide range of popularity and influence in the global market. Huawei's intelligent driving solution can be installed in Toyota's global models, which is undoubtedly a recognition of Huawei's technical strength and product quality. This has laid a solid foundation for the promotion and application of Huawei's intelligent driving solution in the global market.
To put it simply, what Huawei is best at is "intelligent technology"! Although Toyota has almost no outstanding achievements in the field of electric car intelligence, Toyota's annual sales in the world are there.
According to public information, Toyota's global sales reached the number one position in some years. For example, in 2023, Toyota's global sales reached 11.23 million units, ranking first in the world for four consecutive years. At the same time, in the Chinese market, despite the huge impact of new energy sources, Toyota's performance is still strong, with cumulative sales exceeding 1.9 million units.
For Huawei, the core of electric vehicles is intelligence. For example, the most important part of a smartphone is the chip and the system. As long as Huawei firmly controls the core technology, then Toyota will not have the initiative in front of Huawei.
It can be seen as Toyota asking Huawei for help
Compared to some emerging EV manufacturers and technology companies, Toyota may lag behind in terms of EV market share and the pace of innovation in smart technologies.
The new president, Tsuneji Sato, acknowledged the company's slowness in the development of pure electric vehicles and launched a new strategy to speed up the process. The strategic plan includes the launch of 10 new all-electric models and sets a target of selling 1.5 million electric vehicles per year. This shows that Toyota has begun to actively embrace the transition to electrification.
At present, which tram is the strongest in the world? It must look at China's trams! What is the ultimate goal of trams? It is to realize the intellectualization of trams, so the industry says that the focus of the second half of trams is "intelligent"!
One is Tesla in the United States, and the other two are Huawei and BYD. You know, BYD is currently the world's largest electric car sales, and not long ago completed cooperation with Nvidia in the United States.
It can be said that the Chinese tram really bounced
In the past, foreign and joint venture auto brands have long dominated the Chinese auto market, and their market share, technical level and brand influence have occupied significant advantages.
A real-world example is that in a city, a consumer can only choose between a few major foreign or joint venture brands when purchasing a new car. Due to the fact that there were few domestic car brands in the market at that time, and the technical maturity was not as good as that of foreign brands, the consumer finally chose a model of a well-known foreign brand.
Due to the monopoly position of foreign capital and joint venture brands, they also tend to dominate in after-sales service and maintenance. Consumers often have to accept high repair costs and unequal terms of service after purchasing these brands.
But now, China's tram industry is gradually rising, providing consumers with more choices. More importantly, the rise of China's electric vehicles has not only promoted the transformation and upgrading of the automobile industry, but also greatly increased the added value of the industry and created high-paying employment opportunities.
Let's imagine that in the past, large profits in the automobile industry were taken away by foreign capital and joint ventures. But now it's different, more and more car workers are enjoying high wages, which is one of the reasons why we are developing trams vigorously!