Recently, the real-life offline blind date column "Wang Po Says Media" in a tourist attraction in Kaifeng, Henan Province exploded on the whole network, and the host Wang Po became popular because of her eloquence and performance skills. "Wang Po Said Media" was called "a down-to-earth version of "If You Are Honest, Do Not Disturb" by netizens, which not only brought fire to the entire scenic spot by herself, but was also sought after by young people on social media.
On the short video platform, Wang Po has become a million-level Internet celebrity, creating a record of more than 4 million fans in 10 days and more than 5 million fans in 15 days. After more than ten years, the long-lasting industry of "marriage and love" has become a hot topic of public discussion with this phenomenon-level figure.
So, how big is China's marriage industry and how is the industry distributed?
According to the "Independent Market Research on China's Love Service Industry" report released by Sullivan, from 2016 to 2021, the average annual compound growth rate of China's love service industry is about 7.5%, and the market size will increase from 1.2 trillion yuan to 1.8 trillion yuan, and will grow to 2.1 trillion yuan in 2026.
According to the "Enterprise Know" free enterprise platform, there are 21,400 related enterprises in China's marriage service industry, covering subdivisions such as marriage matchmaking and wedding planning, including 58 high-tech enterprises, 14 specialized and special new enterprises, and 1 listed company. The related enterprises are mainly distributed in Shanghai, Shandong and Guangdong, among which Shanghai has the largest number of industry-related enterprises, reaching 2,536.
In addition to Shanghai, the top 10 provinces in the country in terms of the number of marriage and love companies are many populous provinces such as Shandong, Guangdong, and Henan. It can be seen that in places with many people, the marriage market is indeed more vigorous.
It is worth noting that in the field of marriage and love, there are still innovations and inventions, and China currently has 23 related patents, including 1 high-value patent and 1 PCT national patent. Over the past decade, Chinese companies have been granted patent applications every year. On the whole, the trend of patent applications in the field of marriage and love fluctuates up and down, showing a trend of "coming and going", which may be in a non-science and technology-related industry, where the flourishing of innovation is not gradual, but the sudden emergence of some innovations, with large random components.
So, what are the patents applied for in the field of marriage and love? On the "Qizhi" platform, you can further inquire about the content and number of patent applications in the global and domestic marriage service industry.
For example, Tencent was on the hot search before because #Tencent was granted a patent authorization for recommending a marriage partner#, and the name of this patent is "a method and device for recommending marriage and love objects" invention patent authorization, which mainly refers to how the online platform recommends highly matched objects to users.
However, in essence, matrimonial services are still an industry that exists with "people" as the starting point. If you want to meet a good marriage, the human factor is often greater than the technology itself.