"Lei Jun, Thor" hot search exploded! 27 minutes after the sale, Dading broke 50,000, and the server was crowded! The stock price soared, once rising by more than 10%
On the evening of March 28, the high-profile Xiaomi car SU7 press conference came to an end, and the mystery of the pricing that whetted people's appetite was finally revealed. That night, the topics of "Xiaomi car SU7 price" and "Lei Jun Thor" exploded directly, and there were many related topics that dominated the hot search list on Weibo. In addition, together with friends "Tesla", "Wenjie M9", "BYD", "Weilai" and so on also rushed to the hot search.
After the sale started at 10:00 p.m. on March 28, Xiaomi Auto said on social platforms that Xiaomi SU7 exceeded 10,000 units in 4 minutes after the sale, 20,000 units in 7 minutes after the sale, and 50,000 units in 27 minutes.
The unexpected price made netizens call Lei Jun "Thor". Lei Jun introduced at the press conference held on the evening of March 28 that the price of Xiaomi SU7 standard version (rear-drive long-range intelligent driving version) is 215,900 yuan, the price of Xiaomi SU7 Pro version (rear-wheel drive ultra-long-range high-end intelligent driving version) is 245,900 yuan, and the price of Xiaomi SU7 Max version (high-performance four-wheel drive ultra-long battery life high-end intelligent driving version) is 299,900 yuan.
At the press conference, Lei Jun said that the Xiaomi SU7 standard version and Max version will be delivered at the end of April, and the Pro version will be delivered at the end of May. In addition, Lei Jun said that the launch of the Xiaomi SU7 founding version, the price is the same as the standard version and the Max version, limited to 5,000 units, a deposit of 20,000 yuan, and the delivery will start on April 3. (For details, see the previous report "Xiaomi Auto Starts at 215,900 Yuan!
According to the first financial news, Xiaomi Auto APP shows that 5000 Xiaomi SU7 Founding Editions have also been sold out, and the deposit for the Founding Edition is 20,000 yuan per unit, and it is non-refundable, which means that Xiaomi Auto has received 100 million yuan for the deposit of the Founding Edition alone tonight.
Some netizens reported that although they were squatting on time, the server was crowded and disappeared in seconds.
The capital market gave Xiaomi Group good feedback. On the evening of March 28, Xiaomi Group (ADR) rose more than 10% at one point, and is now trading at $10.43 per share.
Tesla, on the other hand, fell 1.91% to $176.394 a share.
It is worth mentioning that Lei Jun said in an interview with the media that after the Xiaomi car press conference, 100,000 people added wishlists in 1 minute, and the enthusiasm of users was very high. Regarding the price war, he said that the current industry competition is fierce, and Xiaomi has a sense of the cruelty of competition. The price war is just a method, and it should be fought in terms of product war, technology war, and ecological war. "Intelligence and ecology are our strongest strengths. Xiaomi SU7 has few rivals under 500,000, and I am very happy with this car. Lei Jun said.
Lei Jun also said at the press conference that Xiaomi Auto hopes to use 15~20 years of efforts to become the world's top five car manufacturers.
At the press conference that night, in addition to Lei Jun, founder and chairman of Xiaomi Group, personally introduced Xiaomi's first new energy vehicle, Xiaomi SU7, Li Xiang, founder and chairman of Li Auto, a new force in China's car-making industry, Li Bin, founder and chairman of Weilai, and He Xiaopeng, founder and chairman of Xiaopeng Motors, were also invited to the scene to cheer for Xiaomi's new car. In addition, Wei Jianjun, chairman of Great Wall Motors, and other veterans of the automotive industry were also invited.
At the same time, a number of new energy vehicle companies such as BYD, Great Wall Motors, Li Auto, and Xiaopeng Motors posted on their official accounts to welcome Xiaomi Auto to enter the market. In response, Lei Jun, chairman of Xiaomi, responded, "Thank you, thank you!"
According to a report by the Financial Associated Press on March 28, in an interview with reporters, Lei Jun said: "In the pure electric automobile industry, apart from Tesla, I don't know which one is still making money." The pricing of Xiaomi Auto SU7 should not only make consumers feel that we are sincere, but also that we can afford the losses. 229,000 is our original price, and the original price of the top version is 350,000, but then (the car company cut the price) confused us, so we decided to do it sincerely to the end, the standard version is priced 30,000 yuan lower than the model 3, and the MAX version is set at 299,000 yuan. ”
According to the Securities Times e company, some industry insiders judged that under the fierce price war, Xiaomi SU7 needs to quickly seize the market to avoid the lack of follow-up product power and be "rolled" out of the market.
Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, said that the auto price war is largely related to the contradiction between oversupply and relatively slow demand growth in the domestic auto market. With a large number of new cars coming on the market in 2024, this imbalance between supply and demand is unlikely to change anytime soon.
At the same time, Xiaomi's car production capacity has raised concerns. According to the Securities Times, Cinda Securities Research Report said that in terms of production capacity, the Xiaomi automobile factory will be built in two phases, one of which covers an area of about 720,000 square meters, with an annual production capacity of 150,000 vehicles, and will be completed in June 2023. The second phase is scheduled to start in 2024 and be completed in 2025. It can be seen that the short-term production capacity of Xiaomi Auto may be difficult to meet the demand for fast-growing orders.
Netizen: What should I do if I am a little excited?
Editor|Cheng Peng, Du Hengfeng
Proofreading|Chen Keming
Cover image source: Video screenshot
The daily economic news is synthesized from @Xiaomi Automobile, Shenzhen Business Daily, Beijing News, Securities Times E Company, Finance Associated Press, and China Business News
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