I still remember that Boss Lei held the first press conference of Xiaomi Auto on December 28 last year, and as always, he showed the style and told the parameters of the car.
The whole process is very careful and straightforward, as always, it gives examples to demonstrate the excellence of its products, such as mentioning that the goal of Xiaomi Auto is comparable to Porsche and Tesla, and netizens once jokingly called it "Porsche Mi".
Looking at the parameters and sports performance alone, the configuration of Xiaomi's first car is really exciting.
After the whole press conference, there is always a bit of suspense, that is, the price.
However, the situation at that time, regardless of the price, was estimated to be something that could not be helped.
You must know that driven by BYD, which has an advantage in the development of new energy vehicles, many car manufacturers, whether it is fuel or electricity, are following a stream of bargaining.
Even, Geely's Krypton 007, released a day in advance, directly benchmarked the parameters, and the price was extremely stuck, according to netizens, that is, it was going to be handled.
In any case, Boss Lei emphasized one thing during and after the press conference, that is, it is impossible for "Baoshi Mi" to be priced at 99,000.
Perhaps, this emphasis angered some Xiaomi fans, and a stream of complaints and ridicule continued, shouting "...... Stop it, it's all Geely/BYD outside."
In any case, Boss Lei did not make it clear that he wanted to give up.
This may be strange to some netizens.
In fact, building a car is not necessarily an easy task.
There was "Boss Jia who will return to China next week", and Boss Xu and Boss Yao, who insisted on building cars in real estate developers, spent a lot of money, and it seemed that they didn't make a few splashes.
Even Apple, which is at the level of a big guy, seems to have given up on this track.
Xiaomi, follow the smash, and finally get the car out.
It's a pity that other car manufacturers don't seem to want to share a piece of the pie with it, and they smash the price down one by one and increase the configuration to lock the path of Xiaomi's breakthrough.
is so difficult, Boss Lei still maintains a warm-up attitude and uses the price to hang the appetite of netizens.
So, there was a press conference on March 28, which in my opinion was a "price conference".
This kind of technique is estimated to be an eye-opener for traditional car manufacturers, and it can actually be played like this!!
The most interesting thing is that Boss Lei relied on his ability to invite the representatives of the supply chain, and even the three chairmen of the new generation, Ideal, Weilai, and Xiaopeng to the scene, and the effect of the famous scene was directly full.
Back to the topic, why does Xiaomi insist on building cars, and why?
In Xiao Pudding's view, new energy vehicles are related to the entrance of artificial intelligence systems.
At present, the development of artificial intelligence has formed a certain scale, and its application in all aspects has gradually landed.
Among them, smartphones are one of the indispensable carriers of artificial intelligence.
Similarly, new energy vehicles are also a carrying vehicle, especially in terms of intelligent driving.
In terms of smartphones, Xiaomi has maintained enough market share, but in the new energy vehicle industry, it does not have much say.
If Xiaomi wants to expand its efforts in the field of artificial intelligence, it naturally cannot lack any entrance, especially new energy vehicles are still a very important entrance.
Of course, the most important thing is that Boss Lei has spent a lot of energy and financial resources in the early stage in order to build Xiaomi cars, and these costs are not low.
In any case, the cart is built, whether it is a mule or a horse, and it must be pulled out for a walk.
What if, it really happens?
As of press time, Xiaomi said that after placing orders at 22 o'clock, the order volume exceeded 10,000 in 4 minutes, 20,000 in 7 minutes, and 50,000 in 27 minutes.