Compared with the controversial Xiaomi SU7, BYD, as the current king of new energy vehicles, the maturity of the new car on the market is much higher than that of Xiaomi Auto, it will not appear like the front of the car, the side like so-and-so, and the rear of the car like so-and-so, and it will not take some of the industry's lower limit of technology to tout.
However, the question also comes, why the newly listed BYD Yuan UP does not have the popularity of Xiaomi SU7, and the streets and alleys of Xiaomi SU7, which has not been listed for a long time, are all hotly discussed, and even the "red-clothed leader" Zhou Hongyi has come to rub the heat.
On March 26, BYD's first A0-class pure electric SUV equipped with e-platform 3.0 - Yuan UP was officially launched. The new car has a total of 3 models, and the official guide price is 96,800 yuan to 119,800 yuan. At the same time, the official has also launched six listing rights, including Yuanqi Financial Gift, Yuanqi Rejuvenation Gift, Yuanqi Worry-free Gift, Yuanqi Zhilian Gift, Yuanqi Charging Gift, and Yuanqi Extended Warranty Service. It seems that this is a depth charge in the car market, but the scene of detonation and the lethality did not steal the halo of the Xiaomi SU7.
In fact, BYD, as a new energy champion, does not lack traffic and attention, but BYD has too many hot spots and too many branches. And Xiaomi SU7 is the hope of the whole family of Xiaomi cars, all the resources, all the aura, all the hot discussions, all the doubts, all focus on a car, plus Lei Jun himself is a marketing master, his understanding of marketing is greater than the technology and the product itself.
In 2023, with an annual sales of 3.024 million units, BYD will once again be the top seller in China's auto market and the brand in China's auto market. On March 25, BYD once again set a new record, becoming the first car brand in the world to achieve the 7 million new energy vehicles off the assembly line. It is reported that in 2024, BYD will launch at least 10 new cars, and there are many technologies waiting to be released.
It can be seen that BYD's attraction to the market is like the Yangtze River water, Haohao soup, continuous. The SU7 in the hands of Xiaomi cars is more like a short flood peak, before the arrival, people are highly excited, ready to deal with the flood peak, once the flood peak passes, it will immediately return to the previous calm.
Getting back to business, let's take a look at the BYD Yuan UP, which has just been listed, can it become a car for young people?
I have always believed that being young is an attitude, not a reflection of biological age. As long as the mentality is young enough, the curiosity of new things is enough, and the desire to continue to draw nutrients from life, then this is youth. Therefore, from this point of view, the first car aimed at young people should not be colorful and colorful, plus low-quality cost performance.
The first car for young people, in addition to highlighting the colorfulness of young people, should also have a sense of science and technology, and have quality and cost performance.
Yuan UP is BYD's first A0-class pure electric SUV born on e-platform 3.0, eight-in-one electric powertrain, with the characteristics of high integration, high power density and high efficiency; wide temperature range high-efficiency heat pump system has a wide temperature range working capacity of -30~40 °C, the lowest power consumption per 100 kilometers is only 12 degrees, only need to be charged once a week, commuting fast and economical; CTB battery body integration technology, so that the interior space is larger, NVH performance is stronger! In terms of electrification, BYD's products will never let us down.
In terms of styling, Yuan UP adopts the aesthetic design language of trendy dragon face, creating four multiple colors of relaxed green, pleasing white, sassy gray, and bold pink.
The Yuan UP is equipped with the DiLink intelligent network system, which is built into a large number of applications, and the functions of full-scene digital key and VTOL mobile power station allow users to enjoy the digital era, and the car also has a large space, with a wheelbase of 2620 mm, the space size is ahead of the same level, and the luggage compartment space is up to 1320L after the seat is folded down, which is absolutely enough.
Yuan UP has a maximum of 401 kilometers of CLTC comprehensive working conditions pure electric range, the maximum power of 130kW, 000 acceleration in only 7.9 seconds, the power is leading the same level, driving is smooth, the battery life is worry-free; 8-inch W-HUD head-up display system, on-board ETC and other configurations, rare in the same class, so that practical high-end technology is like a shadow; there are L2 intelligent assisted driving system, intelligent power braking system (IPB), etc., in terms of science and technology can also keep up with the pace of the times.
Yuan UP is small, with a minimum turning radius of only 5.25 meters, and a narrow road can also make a U-turn, allowing you to flexibly shuttle through every corner of the city; with a 3D panoramic transparent image system, it eliminates blind spots, precise parking radar is sensitive to ranging, and has an intelligent reminder function to achieve worry-free parking. No driving skills are required, and the meta UP can be easily controlled.
Yuan UP is equipped with ultra-high safety, high performance, intelligent thermal management, and long-life blade batteries as standard, which can withstand the rigorous acupuncture test, and the battery safety technology is leading in the world; the high-voltage system has multiple power-off protection functions to give users full-dimensional safety protection; the body structure is made of a large number of high-strength materials, and the steel and iron skeleton ensure passive safety; the driving recorder and L2 driving assistance system are also full of confidence in active safety.
Since the launch of Yuan UP, BYD has laid out Seagull, Dolphin, Yuan UP and relatively high Yuan PLUS in the small car market to form a strong product lineup, each with its own characteristics, what type consumers like, BYD always has a suitable one for you. The first car for young people, BYD satisfies with a perfect cluster, rather than trying to eat it all through a single item.