In February 2024, new car sales in Germany grew modestly. Sales increased by 5.4% y/y to 217,388 units to nearly 220,000 units. This is the smallest increase among the top 5 European markets. On a year-on-year basis, sales were 11.8% to 430,941 units sold in January-February 2024.
Tesla's plummeting sales have led to a decline in the share of battery electric vehicles. Sales volume decreased by 15.4% year-on-year to 27,479 units, with a share of 12.6%. It was 15.6% in the same period last year.
Chinese car brands have yet to make a name for themselves in the German market. The best performer is still MG Roewe. The sales volume was 1,986 units, a year-on-year increase of 49.3%. Ranked 26th. The ranking has risen three notches from January. There has also been progress on the Great Wall. The sales volume was 166 units, a year-on-year increase of 1560.0%. The rankings climbed five notches to 36th.
Several other brands sold less than 100 units
- BYD sold 94 vehicles, down 4 notches and standing in 42nd place
- In order to sell 27 units, the ranking remained in 51st place
- Lynk & Co sold 2 vehicles, down 4 notches and standing in 60th place
Leader Volkswagen, despite its weak performance, still has an irreplaceable advantage. A year-on-year increase of 2.1%, with sales of 40,361 units. Market share fell slightly to 18.6% from 19.5% in January.
Mercedes did not perform well. It bucked the trend and fell by 7.4%, but still stood in second place. Sales were less than half of Volkswagen's, at 20,070 units.
BMW did a great job. The year-on-year growth rate was 8.1%, which was better than average. The ranking has risen by one level from January and has reached the top three positions. Another luxury car brand, Audi, lagged behind its competitors. It fell 21.9% year-on-year, the largest decline among the top 10 brands. However, Audi retained its fifth position with 14,274 units sold.
Although Skoda achieved double-digit year-on-year growth, it was still squeezed from third to fourth place by BMW. 15,848 units were sold, a gap of less than 250 units. It can be said that although defeated, it is still glorious.
Hyundai is the highest-ranked Asian brand. With 6,940 units sold, Toyota ranked ninth, up two notches from January. Toyota sold more than 300 units behind and ranked tenth.
In the model ranking, Volkswagen accounted for four of the top 10 best-selling models, two fewer than in January. But all four models are in the top five. Volkswagen's first brother fifth is still very stable. Interestingly, among the 20 models that are best sold, they are all European and American models. Asian brands do not have strong models in the German market. Audi's total sales are the smallest of the three luxury brands. But Audi is the only one with a model in the top 10 in terms of sales.
The Golf remained strong, up 32.6% year-on-year, and continued to rank first with 10,150 units sold. Tiguan performance is also available. Although the ranking fell by one notch from January, sales increased by 10.8% year-on-year. The growth of the sedan Passat was more positive, with a year-on-year increase of 54.9%. The ranking is up 4 places from January.
The Tesla Model Y is back. Although it fell by 16.1% year-on-year, it ranked second with 5,408 units sold. It is the only non-Volkswagen model in the top five. Of course, you can see that the sales of the Model Y are only a little more than half of the Championship Golf, and the gap between the two is still very large.