In April 2024, new car sales in Germany were strong. The year-on-year increase was 19.8%, an increase of nearly one-fifth. Sales exceeded 240,000 units, reaching 243,102 units. Despite the positive performance, sales figures are still well below pre-pandemic levels. Sales reached 310,715 units in April 2019. That compares with more than a fifth of sales volumes last month, at 21.8%. On a year-on-year basis, sales also increased. From January to April 2024, sales increased by 7.8% year-on-year, reaching 937,887 units by nearly 940,000 units.
Chinese brands have failed to make a breakthrough. Only one brand ranked in the top 30. The best performer is still MG Roewe, with sales reaching 1,304 units, a year-on-year increase of 12.1%. The increase was not as average. The ranking is down 1 notch from March, and it is in 27th position.
- Great Wall Motor moved up one notch to 35th with 247 units sold. This represents a year-on-year increase of 144.6%.
- BYD maintained its position in 40th place, selling 183 vehicles, a year-on-year increase of 289.4%
- NIO rose one notch to 47th place, with sales of 53 units, up 112.0% year-on-year
Volkswagen remains the leader, expanding its market share to 20.9%, the first time this year that its monthly market share has exceeded 2%. A year-on-year increase of 37.4%, an increase of more than one-third. Sales reached 50,739 units.
The three major local luxury car brands are following Volkswagen. Mercedes-Benz underperformed, with a year-on-year growth of only 7.5%, and the growth rate failed to reach double digits. However, Mercedes-Benz still maintained its second position with 22,557 units sold. BMW performed positively, up 25.3% year-on-year, an increase of more than a quarter. Sales reached 21,626 units. The combined sales of Mercedes-Benz and BMW still failed to exceed Volkswagen's sales. Volkswagen's lead is clear.
Audi was the smallest of the three luxury car brands. The year-on-year increase was only 4.7%. Sales of 18,620 units were less than 20,000 units.
Opel was the only brand in the top 10 to record a decline. It fell 18.4% year-on-year, a decline of nearly 2%. With a sales volume of 9,513 units, the ranking remained in sixth place.
Toyota was positive. The year-on-year growth rate was 42.4%, which was the largest growth among the top 10 brands. SEAT and Skoda also saw decent growth. This represents an increase of 41.6 per cent and 29.2 per cent, respectively.
In terms of models, it is best to sell 10 models, all of which are European cars. Volkswagen accounted for five. The top three best-selling models are all Volkswagen models. The Germans' love for the masses is unforgettable. The classic Golf maintained its good results. With 11,689 units sold, it once again stood in the first place. Since the beginning of this year, golf has not lost its No. 1 position. A year-on-year increase of 166%, the momentum is like a rainbow.
Tange and Tiguan came in second and third place, respectively. This represents an increase of 53.5 per cent and 25.6 per cent, respectively. The performance is much better than the industry average.
Skoda Octavia is the best-selling non-Volkswagen model. A year-on-year increase of 34.1%, with sales of 4,176 units, ranking fourth. However, Skoda is a sister brand of Volkswagen and belongs to the Volkswagen Group.
The Passat didn't do well. This represents a year-on-year increase of 5.5%. Among the top 10 models in terms of sales, the growth was the smallest. The largest growth was in Opel Astra. The year-on-year increase was 193.7%, and the sales volume almost tripled.