On March 20th, the Jinlang Sports 2024 Brand Partner Summit was successfully held in the Mengtongquan Ecological Culture Hotel with spring breeze and cherry blossoms! With the theme of "Romantic Spring Equinox, 'Sakura' for You", the conference focused on sharing the development layout of Jinlang Sports in the sports retail market in Southwest China, including the development strategy of the sports city in 2024, the further exploration of new retail models and marketing strategies.
"Brand + category" dual-track parallel to build a new scene of sports life consumption
Jinlang Sports has 37 years of development, of which "Sports City" as the core business body of enterprise development, after 28 years of development and iterative upgrading, now has 86 sports cities, mainly in the Sichuan-Chongqing-Yunnan-Guizhou area, with an operating area of 140,000 square meters and 130 partners. At present, Jinlang Sports City is upgrading the urban sports center represented by Chengdu Chunxi Road Jinkai Sports Center and Mianyang Changxing Sports Center through the main measures of "excellent image, strong category, new service and deep operation", and more refined cooperation with the key shopping center channels represented by Wanda. From sports retail to sports services, Jinlang Sports City works with brand partners to enhance brand awareness through brand culture, optimize sports scenes to meet sports needs, and ultimately provide consumers with omni-channel one-stop sports life solutions with the dual-track development strategy of "brand + category".
In-depth integration of online and offline co-creation Deeply cultivate the refined operation of new retail
2023 is a year of breakthrough development of Jinlang Sports' new retail, and it has made a certain layout in both the public and private domains. As a major special project of Jinlang Sports in new retail in 2024, the purpose of "Sports Micro Mall" is to allow users to enjoy comfortable and suitable sports equipment in the process of "playing", but also to experience professional sports services with one click. Through comprehensive digital transformation and upgrading, the "Sports Micro Mall" will not only provide brand partners with rich online and offline business needs, but also simultaneously open up full-scene digital and intelligent sports retail and sports services, bringing a new service experience to brand partners.
Do a good job of operating "drummers" and build a more competitive marketing system
As a local sports enterprise with 37 years of development history in the southwest market, Jinlang Sports has experienced frequent major market activities and the voice of the industry has been expanding in the development process of the southwest market. In the process of serving offline sports scenarios, terminal store drainage is carried out through various innovative forms such as platform contact point construction, public domain drainage, cross-industry cooperation, scene combination, and professional services to help store business growth. In the future, we will further work with brand partners to open up the closed loop of sports ecological links through more diversified sports services. Dig deep into the potential of the regional market, accurately serve consumer demand, promote multi-form product innovation and service upgrading, and build a more competitive marketing system.
The conference attracted many representatives of well-known brands and partners in the industry to the scene, and they also discussed how to work together in the new economic environment, share opportunities, seek common development, and jointly open a new chapter in the sports retail industry in southwest China. The brand partners spoke highly of the strategic layout and practice path of Jinlang Sports, and expressed their willingness to further deepen cooperation and create a better future.
The grand event of Jinlang Sports under the cherry blossom trees not only showed its firm confidence and ambition in the sports retail market in southwest China, but also depicted a vibrant and energetic development blueprint for the industry. It is believed that Jinlang Sports will continue to lead and promote the continuous prosperity and innovation of the sports retail industry in Southwest China in the future.