Text: The return of the Holy Demon of Fighting
In the face of fluctuations in the mobile phone market, why has cost performance become a sweet spot?
In the environment of domestic mobile phones, more and more brands have gradually begun to play cards out of common sense, taking good as bad, bad as good, and developing towards more bells and whistles, these are all facts.
If you want to ask what exactly is the way of bells and whistles? The answer is obvious, that is, to design the product according to the needs of a wide range of users for mobile phones, so as to make the product have better sales and praise
It is precisely because of "improving praise and attention" that there is a dispute over processors, appearances, brands and functions in all aspects, these are the realities of the facts, but the mobile phone market in the past two years has long been not so simple, in comparison, it is the so-called "there are some changes in price"
What is the change? In fact, the answer is very simple, that is, my cliché point of view "positioning has gradually ceased to be the so-called standard appearance", relatively speaking, it has slowly begun to coordinate with each other, cooperate with each other, and match each other, the route has developed, that is to say, "flagship has cost-effective and mid-range machines, mid-range machines have flagship and cost-effective, cost-effective flagship and mid-range machines", etc., and the final outcome they want to achieve is to "meet the needs of a wide range of consumers" as the first element.
The abbreviation is: to meet the needs of different consumers as the first core to design products, is the current mobile phone brand development of the key mindset.
In the vast mobile phone market environment, if you look at the taste of mobile phones according to the cheap price, then what kind of mobile phone is most worthy of the attention of a wide range of users, then there is no doubt that it should be "cost-effective", but cost-effective mobile phones are considered by many people to be salted fish, think that it is a worthless thing, where does this start?
In fact, in my eyes, although the price of a cost-effective mobile phone may be very cheap, it belongs to the foundation of any brand
"Abbreviation, if a brand is not cost-effective, then this brand is not worthy of making mobile phones, this is from my point of view";
The classification of cost performance, usually divided into mid-range cost performance, function cost performance, flagship cost performance and elderly machine cost performance, etc., of course, the current mobile phone market has a new cost performance classification, it is "the function and experience are very extreme, but the price is very cost-effective, and even such a mobile phone does not feel at all on the processor It is a low-grade salted fish product", so for the cost performance, I hope you must have a strong insight, so that you can feel the real essence of the side.
The picture comes from the network
Why has cost-effective mobile phones become a sweet spot? This is probably related to the fierce competition in the mobile phone market, we will take a mobile phone as an example at this time, its model Redmi Note11R, here note "just an example, we don't want to say whether it's good or bad, because of the old rules, no mobile phone in my mind is absolutely good and bad, good will also become bad, bad will change, everything is changing";
However, the key reason is that the price of Redmi Note11R is only 599 yuan from the perspective of e-commerce, relatively speaking, if you look at the price level, this mobile phone is basically impossible to have any purchase value and significance, but in fact, why can it survive in this radical mobile phone market? The answer is always "even though it's cheap, it still has a fixed audience"
So since the Redmi Note11R has a fixed audience, we might as well briefly talk about its advantages? Two aspects"battery life and screen",But here we should pay attention to the battery life5000mAh battery is indeed OK,But in terms of screen"We should pay special attention to one point,That is, don't pursue the so-called ultimate look and screen technology",You only need to look at the screen of the machine in two aspects、Large screen,You can understand why the screen has advantages,This is the right way of thinking。
Therefore, the cost performance has become a sweet spot, and the answer is very simple, that is, the market needs it, and it naturally exists, with such thinking, "It is recommended that you do not judge the quality simply from the perspective that the price is the upper level of the mobile phone".