The SUV market has attracted the most attention, but the non-load-bearing body focuses on "off-road".
In today's automobile consumer market, it is always easy to give people a feeling that everyone is buying new energy vehicles, such as traditional fuel vehicles, and not many people are interested. In 2023, the annual retail volume of the domestic narrow passenger car market will be 21.699 million units, of which the retail sales of new energy vehicles will be 7.736 million units, and the retail sales of fuel vehicles will be 13.963 million units.
Among the nearly 14 million fuel vehicles, there is a category of models whose sales are not very high, but the market attention is amazing, they are hard-core off-road vehicles, and with the collective involution of independent brands, this niche model that was not recognized by the market because of its price suddenly became popular again today. Today, I would like to introduce to you a model that "the aroma of wine is not afraid of deep alleys" - Jet Traveler, on the popular list of the market published on a vertical media website of an automobile, this model ranks first in terms of average daily attention, even higher than the popularity of Tesla Model Y and Tank 300.
Interestingly, the Jet Traveler is not a "pure" hard-core off-road vehicle, but a "half-way" off-road SUV, its chassis adopts a load-bearing body design, and does not have the iconic girders of off-road vehicles, so how did it gain high attention from the market? Let's analyze it.
In terms of power, the Jet Traveler provides three sets of power combinations for users to choose from, corresponding to 1.5T + 7DCT, 2.0T + 7DCT/8AT, of which the 1.5T powertrain is the mainstream power match in the urban SUV, 184 horsepower, 290 Nm of book parameters are not inferior to the same price of urban SUV, the throttle is light, the control is calm, and it is a more stable adjustment. The 2.0T power version is the main pin power of this model, with a maximum power of 254 horsepower and a peak torque of 390 Nm. As a comparison, the 2.0T model of the Tank 300 has a maximum power of 227 horsepower and a peak torque of 387 Nm, and the whole system is equipped with an 8AT gearbox. If you just compare the power parameters, it is clear that the Traveler has an advantage.
However, the power parameters are not the key to determining whether a car sells well or not, and for off-road owners, what is more important is the off-road passability and reliability of the chassis. But not everyone needs the so-called "non-load-bearing body" and "three locks", because most people's daily use scenarios are not off-road-based, but simply like the independent aesthetic personality given by the identity of the square box shape hard-core off-road vehicle, although the vehicle removes the "girder" that most users do not commonly use, but in exchange for the interior technology and comfort configuration that most urban consumers are more concerned about. And this car is not without purpose, the body is designed with high-strength steel in many places, and the torsional rigidity has reached 31000N·m/deg, which is about twice the torsional rigidity of light off-road vehicles such as Haval big dog and raptor at the same level.
In terms of exterior design, the Jet Traveler adopts a special square box shape, with stronger departure and approach angles than urban SUVs, and is equipped with a BorgWarner four-wheel drive system, which has no problems in dealing with regular urban travel scenarios. In addition, the reason why this car has received a lot of attention is inseparable from the LOGO English logo light-emitting design adopted by the car, and two paving lights have been added to the front surround, which is more recognizable after being lit at night. In terms of dimensions, as a mid-size SUV, the length, width and height of the car are 4785/2006/1880 mm, respectively, and the wheelbase is 2800 mm. Among them, the width of more than 2 meters and the body height of nearly 1.9 meters are the key elements to highlight the sense of volume of the product.
In the interior, although the Jet Traveler is an authentic fuel car, the interior is a set of new energy flavor design, the central control is set up with a thick grip, the details are covered with imitation suede material, with the interior double color treatment, the overall appearance has a certain texture. Secondly, the steering wheel adopts a four-spoke hard off-road design, with a full grip, and the front central control screen not only listens to music and watches videos, but also supports third-party application software download and installation, rich application functions, and can also pass the time when picking up people.
epilogue
Looking back at the beginning of the problem, the shortcut off-road may not be a competent off-road vehicle, but its goal is not only off-road, it also takes into account the product characteristics of the city, can travel at home, but also shuttle in the long-distance trajectory. Relying on a lower-cost load-bearing body structure, it lowers the price threshold of urban off-road vehicles, but the price of hundreds of thousands can be exchanged for a square box tough temperament comparable to the tank 300 and Ford Bronco, who doesn't like it?