The 2024 New Year family banquet is supported by Deep Blue Automobile, 31 across the country jointly opened this thank-you activity for old customers, the event Weifang Station was organized by Deep Blue Automobile's strategic cooperative dealer Runjinxing Group, and was officially launched on January 27 in Weifang Fuhua Family Banquet, this event invited more than 50 groups of old customers who bought cars in Weifang locally, and the scene was not only very active, but also the gifts were very rich.
The event started at 6 p.m., and customers arrived one after another, signed on the sign-in wall, and left their names and the names of their relatives and friends on the lottery form, so that they could draw their names in the final lottery session.
After everyone signs in and enters the scene, there are handmade semi-finished products prepared for everyone, customers can do some handiwork when waiting for other customers to arrive, get familiar with each other, there are New Year dragon hats, New Year blessing word DIY and other production.
After the customers were present, the host made a formal opening speech for the event, and expressed his deep gratitude to the leaders and customers for their support to Deep Blue Automobile. Subsequently, Mr. Xiao, an investor of Weifang Runjinxing, an authorized dealer of Deep Blue Automobile, made an opening speech at the event, and he summarized the development of Deep Blue Automobile in 2023 with three key words: "I didn't expect it", "real people" and "with sincerity";
1. Unexpectedly: Life is like a box of chocolates, you never know what the next one will taste like. Although Deep Blue is a new brand, everyone has given full trust! It is also everyone's support as always, accompanying to survive the difficult period, so that Deep Blue has a place now.
2. Real people: abandon routines and keep the truth, this is the "stubbornness" that belongs to Deep Blue! Deep Blue just wants to make a good car and make a car that is useful to users. Vow to be "the industry's first range extension technology, the industry's first range extension brand", for users to completely end the range anxiety, energy supply anxiety and safety anxiety of electric vehicles. The grand prize and patent are soft, but they really won't be passed on! (Super Range Extension has 164 types of core technologies and more than 1,300 core patents.)
3. With sincerity: "user-centered" is not only a slogan, but also our unswerving belief! Always put respect for users and listen to the voice of users in the first place, and regard it as the lifeline of the enterprise! More than 100 user co-creation meetings, direct connection between senior management and users of Deep Blue Automobile, and Deep Blue Global Creator Recruitment Plan have provided a variety of communication channels for car owners and friends. In the past 23 years, a total of 450+ user activities have been carried out, interpreting quality with actions, and creating a more colorful car life for users!
In the future of 2024, he summed up three key words: new and fast, more true and sincere, to create and think!
First, to be new and fast:
Rapid product iteration and never-ending innovation: At least 3 models are launched every year to meet the different travel needs of customers with richer configurations and product matrix. Technology is changing with each passing day, and we keep pace with the times: technology is the core competitiveness of enterprises, and it is also a bridge to meet the needs of users. Deep Blue's slogan is "Science and Technology Deep Blue, First to the Future." "What we are doing is to continue to collect and understand the needs of users, develop and upgrade our technology, and bring the convenience of technology to everyone. 2. More straightforward and sincere: sincere service, attentive care, so that the experience is twice as warm: in the original "more transparent, faster, more professional, more reassuring, more warm-hearted" five principles, four new upgrade services: appointment does not wait, maintenance does not look back, rescue does not anxiety, service does not delay. 3. Create and think: Create a better future, make life full of infinite possibilities, creativity, surprises, and make activities full of vitality and fun: In 2024, we will open various activities such as self-driving tour creation camps, technology lectures, global creator programs, and series of activities for female car owners, etc., to bring you richer car owner activities.
Subsequently, Mr. Gao Yuan from the headquarters of Deep Blue Automobile delivered a speech at the event, first of all, he expressed his gratitude to all the customers present, thanking them for their support to Deep Blue Automobile and stores, in 2023, a total of 363 users in Weifang have become Deep Blue "Blue Friends", these customers are indispensable, and Deep Blue Automobile Weifang regional dealers will continue to work hard in 2024, forge ahead, and continuously improve the service level, so as to bring more valuable experience to our Deep Blue family.
After the speeches of the leaders, the family banquet was opened, and interactive links were arranged in the meal, such as knowledge quizzes, lucky draws, etc., to increase the sense of participation of car owners, and the car owners had more in-depth exchanges and formed a good interactive atmosphere. Not only did they share their experience of using the car, but they also met many like-minded riders. The brand display and interactive links in the event allowed car owners to better understand the brand culture of Deep Blue, thereby enhancing their sense of identity and belonging to the brand.
At the end of the event, the store's product experts distributed a satisfaction questionnaire to the customers they had invited, and the vast majority of car owners expressed their satisfaction with the event and expressed their hope that there would be more such events in the future. They believe that these kinds of activities not only help to strengthen the friendship between car enthusiasts, but also help to improve the experience of using the vehicle. Through this car owner dinner event, Deep Blue Auto Weifang Runjinxing dealers successfully enhanced the communication and interaction between car owners, and enhanced their sense of identity and satisfaction with the brand. The store will continue to work hard to provide more meaningful activities and services for car owners, so that they can feel the care and warmth of the brand.