618 is a very important festival in the year, for the supermarket format with a large flow of customers, even if it does not do the activity business, it will not be light, but in the case of competition, a good planning plan is not only an effective way to increase the unit price of customers, but also a good opportunity to enhance customer favorability and enhance the reputation of the enterprise.
Promotional Gameplay 1: Free tasting and trial promotion
This is a kind of promotional activity that is more suitable for the promotion of new products, which will stimulate consumers' desire to buy.
Promotional Gameplay 2: Full Reduction
Full reduction means that when the consumption amount meets different ranges, different degrees of discounts can be obtained. Therefore, consumers will buy more goods in order to achieve greater discounts when purchasing, so as to achieve the purpose of making up orders.
There are two main ways to do this:
Coupons can be used after a certain amount of discount is met
After meeting the discount, the order will be reduced
If the threshold is too low and customers can easily reach it, it will not be able to stimulate customers to buy more products and increase the unit price. On the contrary, if the threshold is too high, it will lead to the high cost of customers to make up the order and lose the desire to buy.
Promotional activities 3: pre-order, flash sale, group purchase
Under normal circumstances, pre-orders, flash sales, and group purchases have taken the form of "price difference shaping" for promotion. What is the shaping of the price spread? Specifically, "99 yuan is a limited-time rush to buy, and the original price of 199 yuan will be restored after 3 days." The contrast between 99 yuan and 199 yuan is the shaping of the price difference. Pre-order, seckill, group buying, they compare two different prices through different operational means.
Promotional play 4: Cashback
Cashback is that the terminal store stipulates how much to buy and how much cash to return on the spot during promotion, such as 200 yuan to buy 20 yuan, like a 9% discount. This kind of promotion method is used more in shopping malls, because it is directly cashback, so it is more attractive. However, when formulating promotions, it is important to pay attention to the amount of cashback, which is not beyond the limit and can be attractive, so it is important to set a reasonable cashback amount.
Promotional Gameplay 5: Lucky Draw Promotion
Lottery promotion refers to the use of consumers' pursuit of excitement and hope to win the psychology of winning the lottery, to win cash, prizes or commodities by lottery, strengthen the desire to buy a certain product, has a direct pull effect on sales, can attract new customers to try to buy, prompt old customers to buy again or repeat the purchase many times, to achieve the purpose of promoting product sales.
Sweepstakes promotions are the most common way of promotion in our daily lives. The lottery props also keep pace with the times, abandoning the traditional paper lottery boxes and turntables, and adopting HI on-site interactive large-screen interactive lottery games, which can be recycled and attract more customers to participate.
What is HI on-site large-screen interaction:
Hi live platform can make these small games for free, Hi live is a simple, free, fun live interactive large screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., in the market of similar products, has been ranked first in the Baidu index for several consecutive years, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities. In addition to the above kinds of fun games, there are many more on the hi site, and interested friends can go to the official website of hi site to see it by themselves!
What are the Hi live lottery promotion games?
Big Wheel Draw
As the originator of the lottery industry and the winning general, the big wheel lottery game can be said to be deeply rooted in the hearts of the people. If you want to be creative, start with the raffle. Compared with the traditional lottery game types: paper lottery boxes, lottery lotteries, lottery wheel prop lotteries. Hi live big turntable lottery mobile phone scan the code can be free lottery, not only that, but also has high-tech dynamic effects, but also according to the requirements of the event to personalize the game interface of the lottery (picture, background can be changed).
3D horse racing game
I haven't played horse racing, at least I've heard what it means, and the game here is similar to the actual horse racing game to see whose horse runs faster, except that the user only needs to quickly shake the phone to make the horse run. Whoever runs the fastest horse will win the prize, and there will be a large screen to display the whole process and results simultaneously.
Blind box draw
Blind box lottery is a very popular lottery method at the moment, also known as gift games or lottery games. The principle is very simple: players put their items into the blind box, just click to open the blind box to draw benefits, and then randomly draw an item from the box, of course, this item is also random, and the player does not know what he is drawing. Unknown prizes bring a sense of mystery to users, coupled with the novelty of the blind box form, which is the best choice to attract young consumers.
3D Draw
The organizer can set up physical prizes or cash red envelope prizes on the Hi live platform, and you can choose the right 3D lottery theme for lottery activities, such as: good luck fireworks, New Year congratulations, time and space travel, time and space rotation, galaxy and so on. During the lottery, users scan the QR code in the center of the screen, and the avatar will automatically fly into the center of the large screen and rotate according to the style of the selected theme, which is very shocking.
Let's take the 3D lottery as an example to demonstrate to you:
Welcome to Hi site.
First of all, please log in to your computer to register a Hi on-site account, and you can create an event after logging in
Follow the process to create a new event
1. Function description
Participants scan the QR code on WeChat, and after completing the check-in, the avatar will be displayed on the big screen, arranged and displayed or formed into a graphic
2. Function settings
- Go to the interactive function settings and select "Check-in Wall" to set the relevant settings
2.3D basic settings of the sign-in wall: avatar, avatar form, and whether to display the number of sign-ins
3D effect settings
1) Custom logo: Click Edit, upload a custom logo graphic, and manually adjust the effect to achieve the best effect.
2) 3D Graphics Transformation: Click "+" to add graphics
3) Background Effects & Custom Music
3. Effect display
Click "View 3D Sign-in Wall Screen" to preview the effect
(Custom logo)
(Globe)
(Rotating Cylinder)
(Spiral Ribbon)
(3D Rubik's Cube)
(Cubic Rectangle)
(Time Tunnel)