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In the minds of ordinary people, the brand means reliable, high-quality, and trustworthy. This is also the goodwill value accumulated by some large enterprises for many years. Of course, the brand is common to most industries, but it is not very useful for the electric three-wheeled and three-wheeled vehicle industry? If you want to buy an electric three-wheeled or four-wheeled vehicle, just look at the price!
First, the process of electric three-wheeled and four-wheeled vehicles is similar to that of large and small factories
The quality depends on the workmanship, supporting, as well as factory equipment and technology, and the electric three-wheeled and four-wheeled vehicles are produced by semi-automatic production lines. The whole production process is not complicated, there is no big technical threshold, large factories can do well, small factories can also do well!
Second, raw materials and labor costs account for the majority
Electric three-wheeled and four-wheeled vehicles belong to labor-intensive industries, mainly assembly and road tests, as long as the cost of raw materials and labor is controlled, then you can earn enough profits. The advantage of the big brand factory may be here, the same car, the big factory can be scaled, the cost is evenly apportioned, and the big brand can make higher profits through the same quality model. But the quality is not necessarily higher than that of a small factory!
Third, the brand effect of the electric three-wheeled and four-wheeled vehicle industry is not strong
Any market follows the law of the Matthew effect. The strong are always strong, and the winner takes all. However, the leading brands in the electric tricycle industry, Jinpeng, Zongshen and Huaihai, occupy less than 40% of the electric tricycle market share, and most of the market is still occupied by other small and medium-sized brands. Therefore, without absolute brand advantage, it will not be able to occupy the minds of users. It's the same thing that Coca-Cola equals carbonated drinks.
Fourth, you get what you pay for
As mentioned above, the cost of electric three-wheeled and four-wheeled vehicles is in raw materials and labor, so the technical content is relatively low, there is no Moore's law, and there will be no significant discount due to technological updates. Therefore, its price is closely related to raw materials and labor. To put it simply, you get what you pay for. If the price is high, you can buy a good car, and if the price is low, you can only buy a poor car. It's the same whether it's a big brand or a small brand!
Fifth, low-speed electric vehicles do not have the conditions to form a brand
Low-speed electric vehicles have always been in the gray area, belonging to non-standard models, therefore, many companies do not dare to hype even after they become bigger, therefore, low-speed electric four-wheeled vehicles basically have no brand at all!
Summary:
When we buy electric three-wheeled and four-wheeled vehicles, we only need to see whether the price is cheap, and it is not meaningful to look at the brand, if you bid very low, even if you buy a brand of electric vehicles, the driving experience is not much better!