Beijing, April 25, 2024 – Audi unveiled the Q6L e-tron, a new generation of all-electric vehicles, at the 2024 Beijing International Auto Show. As the first new model based on the PPE luxury pure electric platform and designed specifically for the Chinese market, the Audi Q6L e-tron marks another technological leap forward for the Sihuan brand to lead high-end e-mobility around the needs of Chinese users. In addition, the Audi SQ6 e-tron and Audi Q5 e-tron RS Package Racing Edition also made their Chinese debut. At the brand press conference, Audi and its two local partners, FAW and SAIC, unveiled a model lineup covering three BEV platforms (MEB, PPE and J1), demonstrating its strong commitment to promoting electrification in China. With its impressive and powerful model lineup, Audi breathes new life into the brand spirit of "Vorsprung durch Technik" and vividly illustrates its determination to lead the future of high-end mobility.
"China has always been one of our most important markets and a central area of action for the implementation of the Audi Agenda. The plan focuses on balancing transformational development and strategic planning, with a focus on product, technology, brand positioning, and development in core markets such as China. "I am confident that Audi will continue to maintain a strong position in the Chinese automotive market through market-specific products, deepened local R&D capabilities, and a strengthened commitment to customer centricity." ”
Dr. Yinghan Luo, President of Audi China Johannes Roscheck said: "Guided by a clear roadmap tailored to the Chinese market, we are committed to deepening the core of the brand 'Breakthrough Technology, Inspiring the Future', and continue to shape and further strengthen the brand's positioning in the high-end market in China"
"突破科技 启迪未来(Vorsprung durch Technik)"的新时代之作:全新奥迪Q6L e-tron
At the Volkswagen Group Media Night on the eve of the show, the Audi Q6L e-tron unveiled its exterior design with its world premiere. It not only represents the latest breakthrough innovation of the Sihuan brand, but also a milestone model for Audi to deepen its efforts in the Chinese market. The Audi Q6L e-tron is based on the PPE platform and the new E3 1.2 electronic architecture, and is equipped with cutting-edge technologies in the field of electric vehicles, including an 800-volt electrical architecture, a powerful electric motor, and an advanced battery and charging management system. At the same time, the Audi Q6L e-tron, which has been designed specifically for the Chinese market, is also more local than previous global models, with an extended wheelbase that can accommodate a larger battery pack, resulting in better range than overseas models, and will be equipped with a new connectivity solution exclusive to the Chinese market in the future, bringing an exciting electric smart mobility experience to Chinese users.
With the launch of the Audi Q6L e-tron as the first PPE model in China, Audi will be a pioneer in meeting the growing demand for high-end electric smart mobility in the Chinese market. At the end of 2024, Audi FAW New Energy Automobile Co., Ltd. in Changchun will officially localize the production of PPE models, and has successfully started pre-production of the Audi Q6L e-tron in early 2024. With the debut of the Audi Q6L e-tron, the Sihuan brand's pure electric product lineup in the Chinese market now covers the Group's three pure electric platforms.
Close to China, embracing users: Audi is deepening its localization to meet the needs of Chinese consumers
In addition to the new Audi Q6L e-tron, the all-new Audi SQ6 e-tron and the all-new Audi Q5 e-tron RS Package Racing Edition, Audi's clear plan for development in China also includes a local R&D roadmap to respond more quickly to Chinese consumers' expectations for connected cars. Since 2013, the Audi China R&D team has been bringing technology and design trends from the Chinese market to locally produced Audi products. With the new Audi China Building in Beijing, the Audi China R&D team has expanded its R&D capabilities and architecture to focus on advanced functions and solutions such as intelligent cockpits, user interfaces that convey brand values, and digital connectivity services.
In addition, Audi is further meeting the expectations of Chinese consumers for a premium brand experience through a high-end customer journey tailored to the Chinese market. For example, Audi has leveraged the synergies of the Volkswagen Group and partnered with Porsche to launch a premium charging network to enrich the luxury charging service ecosystem in China and create a hassle-free charging experience for Chinese users. This premium charging network supports fast charging of up to 480 kW. Starting in the second half of 2024, Audi and Porsche customers will be able to enjoy a luxury charging experience with more than 900 charging stations from 50 cities across China.
At the same time, in close cooperation with its two local partners, China FAW and SAIC, Audi is creating innovative customer touchpoints and sales models to bring a new brand experience that is tailored to the needs of Chinese consumers in terms of digitalization, electrification and personalization. By the end of 2023, more than 540 FAW Audi dealerships have completed the upgrade with the latest design language of the Audi global brand, and 8 Audi city showrooms have been opened. In 2023, SAIC Audi will enrich its channel layout and build the "SAIC Audi User Center" in the Automobile City to provide Chinese users with a comprehensive brand and product experience. Up to now, FAW Audi has 615 marketing service networks in 247 cities, and SAIC Audi has 181 dealer stores in 88 cities.
Ready to go: Audi is accelerating its transformation and continues to lead the way in premium mobility
Driven by Audi's enduring brand DNA of "Vorsprung durch Technik" and guided by the deepening China strategy, Audi will continue its successful development in China and accelerate its transformation into a leader in high-end intelligent and connected electric mobility with products tailored to the market, deepened local R&D capabilities, and a strengthened customer-centric localization roadmap. The launch of the Audi Q6L e-tron marks the beginning of Audi's largest product offensive in history, and the Sihuan brand will go all out to accelerate its progress and bring more surprises to Chinese consumers in the future.