Friends: Euro 2024 is not only a world-class football feast, but also an important stage for Chinese new energy vehicle brands such as BYD to show their leading technical strength and green travel concept to the world. On January 31, BYD, China's leading brand of new energy vehicles, and UEFA held a landmark signing ceremony in Shenzhen. This cooperation marks BYD's historic first Chinese car brand to serve as the official mobility partner of the European Cup, the world's top football event, fully demonstrating the Cup's strong commitment to a green and sustainable future, and vigorously promoting the popularization of the concept of energy conservation and emission reduction around the world.
During Euro 2024, BYD will demonstrate its leading strength in the field of new energy vehicles, and a number of its new energy models will be active at the event site as official vehicles, providing zero-emission green travel services for participating athletes and spectators. At the same time, BYD will exhibit a series of flagship products in the competition venues and fan plazas, so that European consumers have the opportunity to experience the charm of advanced new energy technology from the East.
The success of the two parties is highly recognized by UEFA based on their shared values and pursuit of a green future, as well as BYD's strong electrification and intelligent technology strength. UEFA representatives gave high praise after visiting BYD's products, believing that BYD's products not only demonstrate technological innovation beyond imagination, but also bring a strong green technology force to the European Cup.
BYD's brand spirit of "achieving dreams" complements the fighting spirit contained in football. After 30 years of trials and hardships, BYD has grown from a local brand to the world's ninth-largest auto giant by virtue of its spirit of constantly breaking through itself and climbing new heights, winning the respect of the world for China's auto industry.
In 2023, BYD will perform well in the domestic market, with annual vehicle sales exceeding 3 million units, ranking first in the Chinese market and continuously winning the global new energy vehicle sales champion. At the same time, BYD has achieved remarkable results in overseas market expansion, with 5 models entering 19 European countries and more than 230 stores in total, and winning many awards. FOR EXAMPLE, THE DOLPHIN MODEL WAS AWARDED THE "BEST CAR TO BUY IN EUROPE 2024", THE BYD ATTO 3 (YUAN PLUS) WAS NAMED "UK'S BEST ELECTRIC CAR 2023", AND THE BLADE BATTERY WON THE "INNOVATIVE TECHNOLOGY 2024" AWARD.
This cooperation between BYD and UEFA is of great symbolic and strategic value. On the one hand, it is an important breakthrough for China's new energy vehicle brand on the international stage, marking that BYD has been highly recognized worldwide for its leading technical strength and green and sustainable development concept, and on the other hand, it also indicates that new energy mobility will be deeply integrated into the world's top sports events, setting a new model for global energy conservation and emission reduction. BYD's outstanding performance and technological innovation in the global new energy vehicle market have not only enhanced the status of China's auto industry in the world, but also laid a solid foundation for its cooperation with UEFA. Through this cooperation, BYD will not only be able to demonstrate the high efficiency and zero-emission characteristics of its products, but also strongly promote the dissemination and popularization of the concept of green travel in Europe and even around the world.