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Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

author:Tianmu Tideman

Online platform purchases should be more careful, and merchants use the Douyin platform to live broadcast and sell, which is suspected of being shoddy

Author: Gao Shan

On the afternoon of January 24, a consumer in Lishui, Zhejiang Province watched the live broadcast of Toutiao's "Candy New Year's Festival" to sell "peanut nougat" and "9.9/120 yuan", and came to the scene for the first time and paid attention to the "Douyin user 8522827822951", and could snap up an order. As long as nine pieces of nine, 120 pieces in hand.

After the consumer paid, the payment was "Zhengheng Selected Food", and he directly contacted the merchant's customer service, which was expedited. The merchant's customer service replied: Okay.

As long as 9.9 yuan, you can send 120 pieces of peanut nougat to consumers, and after this time, the original price will be restored, and there will be no 9.9 yuan for 120 pieces of "peanut nougat".

It's almost the Chinese New Year, so why not buy a 9.9 yuan for 120 yuan of "peanut nougat"? Lishui consumers were also afraid that the merchants would be cheating, so they left a hand for the live broadcast video and saved the screenshots.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Lishui consumer payment list.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Douyin users 8522827822951 live broadcast, and Lishui consumers took screenshots to save evidence.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Nougat has a sugar-coated paper package

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ The picture is the same as above, and the screenshot of the live broadcast.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ The picture is the same as above, and the screenshot of the live broadcast.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ The picture is the same as above, and the screenshot of the live broadcast.

Two days later, on the evening of the 26th, check if the peanut nougat was sent? During the live broadcast, didn't it say that it would be sent out within 48 hours by default? Where did the delivery be made, I only knew that it was Henan, and the goods were received within three days.

The consumer urged the merchant's customer service to deliver the goods, and replied that there was no inventory and the sales were large. Later, it was picked up and sent out on the afternoon of the 27th.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ The picture shows the express delivery process.

On the 30th, the courier did not call to inform, and after getting his hands on the afternoon of the 31st, he opened and checked the "peanut nougat", which was a counterfeit product, which was not the same thing as the live broadcast of "peanut nougat". The mass is uneven, some are large and some are small, and there are also broken grains. The number also did not reach 120 pieces.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ This is the Lishui consumer received - Yao Fuji "peanut nougat" from Sanle Food Factory in Yubei, Puyang County, with uneven size.

This peanut nougat, compared with the screenshot of the live broadcast video, is not a grade of peanut nougat at all, the quality is uneven, the live broadcast sells candy New Year's peanut nougat, it is a genuine peanut nougat, and the sent is made by a small workshop, and the quality of the cream ingredients cannot guarantee the "peanut nougat". It is suspected that the live broadcast of the product is "shoddy".

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Authentic "nougat" from a local supermarket.

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Authentic "nougat" from a local supermarket.

After contacting the customer service of the merchant who received the payment of "Zhengheng Selected Food", due to quality problems, the quality and appearance of the merchant's live broadcast and on-site sales explanation were not consistent, and a quick refund was requested. And the merchant's customer service said "return and refund".

Exposure table | Online platform purchases should be more attentive Merchants live broadcast to sell candy is shoddy

▲ Merchant live broadcast payment link, Yao Fuji nougat.

Therefore, due to the lack of credit and dishonesty of the merchants, there have been quality problems entanglement, and Lishui consumers have no obligation to send back the "Zhengheng Selected Food" to Henan merchants.

For "Zhengheng Selected Food", Douyin users 8522827822951 live broadcast to sell peanut nougat for the "Candy New Year Festival", and use genuine nougat to attract customers' attention, with 9.9/120 yuan, it was sent to Yao Fuji "peanut nougat" in Henan "Puyang County Yubei Sanle Food Factory", which was shoddy and deceived consumers.

The author suggests that the official platform of Douyin should increase the punishment of behaviors similar to this kind of "stealing, cheating, and shoddy", and at the same time urge merchants to apologize to consumers, and impose a fine of 10 for one false, and be responsible for dealing with the serious behavior of Douyin users who abduct and deceive consumers by live streaming goods.

Edited by Shi Lei

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