On January 25, Zhu Guangquan talked with Li Bai about the changes of the times and the pursuit of beauty through AI, and discussed the complexity of today's 365.0 VS the simplicity of ancient 1.0.
This scene happened in the series of "AI Dialogue on Aesthetics in Wine" jointly produced by Shuijingfang and CCTV.
After the official launch of the program, Shan Jixiang, president of the Chinese Cultural Heritage Society and director of the Academic Committee of the Palace Museum, Ji Lianhai, a historian and former speaker of the Hundred Lectures, Zhu Guangquan, the host of China Central Radio and Television, Shen Hongfei, a writer and food lover, Fan Zhongkai, the chief architect of Baidu and the technical director of Wenxin Yiyan APP, and other outstanding people in various contemporary fields have appeared one after another, and through AI technology, they have carried out aesthetic dialogues across time and space with Li Bai, Su Shi and Wang Yangming.
Throughout the ages, "beauty" has been the commonality pursued by the times. At a time when the Spring Festival marketing of the liquor industry is in full swing, Shuijingfang stands at the threshold of connecting with AI, inviting ancient and modern aesthetic scholars to collide on the same stage and look back at the essence of "aesthetics".
A high-level strategic competition in the liquor industry market, aesthetic competition, has arrived.
Hand in hand with CCTV to convey "aesthetics"
Chang'an Wanhu lantern, the moon and night of the river are beautiful, the heart has the ambition of the bird, the swordsman is beautiful, the family with his wife and children is beautiful, the best friends are accompanied by the wine is beautiful......
Times have changed, but the pursuit of beauty remains the same.
As the pioneer of "Aesthetics in Wine", Shuijingfang and CCTV jointly launched a series of programs called "AI Dialogue on Aesthetics in Wine", echoing consumers' resonant needs for experience and emotional value.
Zhu Guangquan, the host of China Central Radio and Television, "talked" with Li Bai, and broke the original intention of the program in one sentence - throughout the ages, aesthetics has been everywhere. "In ancient times, Leshui and Leshan, light desire and low carbon, pure and natural, unhurried, are still the ideal life models advocated and aspired to today."
Ji Lianhai believes that wine has a thousand flavors and people have a variety of forms. Wine can not only bring spice to life, but also bring insight to life. Such an understanding coincides with Wang Yangming's "seeing each other twice brightly after being drunk".
Su Shi is known as "the first gourmand of the Great Song Dynasty", and he is good at getting beauty from the bits and pieces of life, which has also won the resonance of the writer Shen Hongfei. In his opinion, the communication between people is the most luxurious part of food, and the emotional connection is the most important part of taste bud aesthetics.
With the help of CCTV, a national authoritative strategic platform, the well-platform "aesthetics in wine" created by Shuijingfang is spreading and spreading to audiences across the country.
In addition to content, such an innovative form also breaks through the limitations of the original brand marketing. AI innovation and spiritual height have met the experience and needs of the target group for aesthetic consumption.
It is understood that in addition to the "Aesthetics in Wine AI Dialogue" series of programs, Shuijingfang will also strengthen the exposure on the CCTV platform during the Spring Festival - the new advertising film and "Drunken Jintu" appeared on the CCTV screen, becoming the 2024 "CCTV Xianglong New Year Spring Festival Selection" cooperative brand, etc., Shuijingfang's exposure on CCTV will run through the Spring Festival and the Spring Festival, which will undoubtedly maximize the brand voice of Shuijingfang and link more people's better life.
Over 600 years, creating "beauty"
Shan Jixiang said that liquor culture is an important part of traditional Chinese culture and the embodiment of the spirit of craftsmen. They "choose a career and live their lives", and use the spirit of craftsmanship to protect their original intentions, so that thousands of years of fine wine can accompany them to this day.
In other words, more than 600 years ago, Shuijingfang came from Shuijing Street, which was the culmination of "aesthetics".
In 1998, Shuijingjie Liquor Workshop was scientifically and archaeologically identified as the "first workshop" of Chinese liquor, and the ancient cellar pool of Shuijingfang has been brewed for more than 600 years, and the traditional brewing technology of Shuijingfang Liquor has been inherited for 9 generations, making it have a unique product quality advantage, and it has also become a rare "double national insurance" in the industry, which is the historical beauty of Shuijingfang.
The microbial groups such as the "No. 1 Flora" that thrives in the ancient cellar pond of Shuijingfang are the unique quality codes that have nourished Shuijingfang for more than 600 years.
Over the past 25 years, Shuijingfang has insisted on promoting the No. 1 microbiota scientific research project, and jointly issued the "Shuijingfang Ancient Cellar Pond Protective Production Specification" with the China Liquor Industry Association and the Sichuan China Baijiu Golden Triangle Liquor Association, as the first basic law of the ancient cellar pool in the industry, filling the gap in the liquor industry, which is the scientific research beauty of Shuijingfang.
With the empowerment of the No. 1 flora, Shuijingfang Intangible Cultural Heritage Brewing Master launched the pioneering work of China's high-end liquor - Shuijingfang Jingtai, which has created a new process of "one unique and two fragrant" aromatic liquor with the unique flavor of "sweet and moist" liquor, leading the new pattern of China's high-end liquor market.
Not long ago, Shuijingfang also launched the latest masterpiece of the Jingtai series, Shuijingfang Jingtai Yipin, which integrates the base wine of higher years with the scarce old wine, and continues the sweet, full and moisturizing characteristics of Jingtai liquor, while adding more elegant, further sublimation in quality and aesthetics, which is the craft beauty of Shuijingfang.
Shuijingfang uses the scientific spirit to enhance the empowerment of the "No. 1 microflora" to quality, and systematically, standardizes and refines the unique value of the living ancient cellar pool, which not only establishes differentiated barriers for Shuijingfang in the high-end fragrance market, but also dedicates more high-quality wine to the public, which is the quality and beauty of Shuijingfang.
From ancient times to the present, continuous innovation from the inside out has improved and extended each "composition of beauty" of Shuijingfang, which shows its ability to express the quality of strong aromatic liquor. This kind of self-adjustment and creation has also allowed Shuijingfang to refresh the new realm of high-end fragrant liquor.
Close to the public, read "beauty"
Beauty is a kind of perception, a process and experience that knowledge and experience give to people to be decoded when they interact with the world.
What Shuijingfang is doing is to reconstruct and guide consumers' perception of "beauty", and respond to the public's cognitive system. The deeper impact is that it meets the value expectations of consumer groups, especially high-end consumer groups.
Whether it is the "Aesthetics in Wine, Beauty in Wine" Shuijingfang Jingtai Aesthetics Festival opened at the end of last year, or the aesthetic blockbuster "Drunken Jintu" and AI dialogue program launched on the CCTV platform, Shuijingfang cultivates and promotes consumers' high-end aesthetic experience of strong flavor liquor at the cognitive level, helps consumers establish their cognition of high-quality strong flavor liquor, appreciates liquor from an aesthetic perspective, and experiences the unique charm of liquor.
If these behaviors are more focused on the cognitive level, then the liquor school launched by Shuijingfang can be regarded as the landing work of consumers' "liquor aesthetic education". Shuijingfang continues to inherit and innovate, and takes this as the starting point to actively promote Chinese liquor culture.
Baijiu Academy is the first liquor knowledge dissemination platform in China led by the brand and jointly created by the China Liquor Industry Association, Yuankun, a liquor education institution and industry experts.
In the past year, more than 80 industries and nearly 20,000 consumers have experienced the Baijiu Workshop course.
Recently, the "Liquor Academy, 360 Lines" was held in Beijing, combining the hot spots of liquor consumption during the Spring Festival and the pain points of liquor knowledge that are common to the public, and deepening the liquor culture into all walks of life.
The "low-threshold" and immersive liquor class allowed guests to feel the unique charm of baijiu as a cultural symbol and social medium, truly completed the public's cognitive education on baijiu culture, quality and aesthetics, and enabled all walks of life to realize the transformation from "raising a glass" to "understanding drinking, drinking and understanding liquor".
The Year of the Dragon is approaching, and a series of online and offline "aesthetic expressions" of Shuijingfang respond to people's universal beautiful voices and the most precious emotional appeals.
Rooted in the aesthetics of wine, Shuijingfang will inevitably continue to create and break through, so that the "beauty" from the inside out will be renewed, and the next 600 years will be opened. From the perspective of the industry, in the aesthetic competition of liquor, Shuijingfang has undoubtedly taken the lead.
What do you think of Shuijingfang's use of AI to empower aesthetics in wine?
Content source: Yunjiu Headlines