The 2024 Australian Open tennis tournament came to a successful conclusion with Italy's Sinner winning the men's singles title. In this year's Australian Open, the men's singles "Xin" king was born, the women's singles group competed, and the fierce competition of players from all over the world once again wrote an exciting legend on the court, accompanying audiences and fans around the world to spend an unforgettable 15 days.
Chinese players also staged one victory moment after another in this tournament, Zheng Qinwen won the women's singles runner-up, Zhang Zhizhen became the first Chinese mainland men's tennis player to reach the semifinals of a Grand Slam, Wang Yafan and Zheng Qinwen staged a wonderful and fierce "Golden Flower Derby" in the women's singles 1/8 finals......
As the only designated liquor for the Australian Open, China's ultra-high-end liquor brand Guojiao 1573 made its debut at the Australian Open for the sixth year, toasting all the players to the moment of victory, applauding the Chinese players' hard work, and injecting infinite vitality and passion into the Australian Open Carnival with the rich fragrance and charm that has been precipitated for hundreds of years.
At present, the global fan base of the Australian Open is rising, and China is the country with the largest increase in its followers. With the strong rise of a new generation of players, the popularity of the 2024 Australian Open continues to increase as the schedule progresses.
In the domestic media position, taking the women's singles semi-finals on January 25 as an example, the real-time ratings of CCTV-5 event broadcast exceeded 1.6%, ranking first in the ratings of the same period, Sina Weibo #AustraliaOpen2024# topic continued to rank at the top of the hot search list, with more than 1.7 billion readers, and #Cheers to the moment of victory# topic read more than 660 million. With the Australian Open broadcast picture delivered to the world, the international influence of the Guojiao 1573 brand has been qualitatively improved.
It can be said that in the sixth year of joining hands with the Australian Open, Guojiao 1573 is also constantly creating victory moments for one brand after another.
"Victory! Cheers!" to witness the moment of glory for the players
Guojiao 1573 and the Australian Open are both century-old brands with a long history and profound cultural heritage, and the two sides are in line with the concepts of leading fashion, spreading culture, and advocating a healthy and elegant lifestyle, reaching the first strategic cooperation in October 2018, and completing the renewal in December 2023, starting a new five-year cooperation.
As the highest-ranking Chinese partner in the 100-year history of the Australian Open, Luzhou Laojiao is a co-sponsor and the official partner of the Australian Open, and Guojiao 1573, as the only designated liquor in the Australian Open, continues to help tennis players compete in Grand Slam courts and witness their glorious moments at the Australian Open.
Whether it is Zheng Qinwen's journey all the way to the Australian Open women's singles final for the first time, or the highlight moment when Sinner passed the test and won the Australian Open men's singles championship for the first time in his career, the "Congratulations, cheers!" of Luzhou Laojiao and Guojiao 1573 around the court always accompanies the players and experiences their glorious moments and victorious moments.
What attracted much attention was that Lin Feng, general manager of Luzhou Laojiao Co., Ltd., attended the award ceremony of the Australian Open women's singles champion and runner-up, and presented the runner-up trophy to Zheng Qinwen, inviting the world to witness the new power of Chinese tennis.
"Guojiao 1573 Australian Open China Amateur Challenge" set off a boom
During the main draw of this year's Australian Open, the "National Cellar 1573 Australian Open China Amateur Challenge" jointly created by Luzhou Laojiao and the Australian Open in 2019 made its debut at Melbourne Park and attracted wide attention. On January 27-28, at the same time as the women's singles and men's singles finals, the 2023 Guojiao 1573 Australian Open China Amateur Challenge Finals and City Team Finals were successively played on the Australian Open 1573 court. The champions and champion teams from all over the country competed against each other, showing the competitive level of Chinese tennis enthusiasts.
The two finals continued the Grand Slam-level experience, from the ceremonial sign-in session, to the professional international referee team referee, to the warm and thoughtful logistics support services, allowing the participating players to experience the advanced configuration that only professional players can have, and feel the original Australian Open blue.
In the end, the doubles pair Yang Rui and Wu Bin from Beijing won the championship of the 2023 Guojiao 1573 Australian Open China Amateur Challenge Finals, and the overall championship of the city team competition was won by the Chengdu team.
More than 100 tennis enthusiasts competed for glory on the blue court of the Australian Open, experiencing the extraordinary fun of Grand Slam tournaments, and it is also the best practice of Guojiao 1573 to promote the development of tennis and advocate national health.
It is understood that the Guojiao 1573 Australian Open China Amateur Challenge City Team Tournament is a newly established competition based on the individual competition of the Guojiao 1573 Australian Open China Amateur Challenge in 2023. This move improves the Guojiao 1573 Australian Open China Amateur Challenge series event system, further enhances the scope of the event, and increases the fun of the event in multiple dimensions.
Convey the strong aroma and charm of Chinese baijiu and toast to the moment of victory
Tennis is one of the most popular and influential sports in the world, and the Australian Open is one of the "four Grand Slam" tournaments in the world's most high-end tennis, with a long history of more than 100 years and huge influence.
Guojiao 1573 is an ultra-high-end liquor brand in China, and it is also the top liquor brought by Luzhou Laojiao to wine lovers around the world. Founded in 1573 A.D., the 1573 National Treasure Cellar Pond Group has been brewing for 451 years, and is the first "National Key Cultural Relics Protection Unit" in the liquor industry, and is a national treasure-level "living cellar pool", and its wine-making technology, the traditional brewing skills of Luzhou Laojiao Liquor, has been inherited for 24 generations and 700 years, and has been listed as the first batch of national intangible cultural heritage list, which is a national treasure-level "living skill".
As a result, Guojiao 1573 is known as the "Living Twin National Treasure Brew", and with its long history, profound culture and excellent quality, it has become one of the most popular Chinese liquors in the world.
Guojiao 1573 joins hands with the Australian Open to bring the strong fragrance and charm that can best represent Chinese culture and Chinese lifestyle to the Australian Open, so that Chinese liquor culture and tennis culture can be deeply combined, and wine lovers and tennis lovers from all over the world will share a fashionable, healthy and high-quality life.
Guojiao 1573 joined hands with the Australian Open for six years, what do you think?
Content source: Yunjiu Headlines