On January 28, the famous Japanese table tennis player Ai Fukuhara opened the first live broadcast of China's goods. In the nearly two-hour live broadcast, Ai Fukuhara attracted more than 740,000 onlookers with her super popularity.
It's a pity that the strength of bringing goods does not match the popularity. Ai Fukuhara's first performance was dismal, with a total turnover of only 25,000 yuan.
To be honest, earning more than 10,000 a day is not a small amount for ordinary people, but it does not match Ai Fukuhara's own celebrity effect.
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After Japanese netizens learned about it, they expressed their regret.
Does that mean she's gradually turning into a disappointment? ”
"I didn't expect Ai-chan to fall like this..."
According to official data, in this live broadcast, Ai Fukuhara put 24 items on the shelves. As the traditional Chinese New Year is approaching, she is always bringing daily necessities such as food and beverages, skin care and makeup, red envelopes and tissues, so that everyone can buy New Year's goods.
In addition, she sells some gold necklaces so that people can buy gifts.
It stands to reason that now is the time for Chinese to buy New Year goods, and it should be safe to let a celebrity with a lot of popularity in China sell New Year goods.
However, the final transaction number of these 24 products brought by Ai Fukuhara was only 2,375 pieces, and the turnover was only 23,496 yuan. It is worth mentioning that on the day of Ai Fukuhara's first live broadcast, the highest turnover of an anchor on the platform exceeded 90 million yuan.
You must know that Ai Fukuhara has more than 2.6 million fans on this live broadcast platform, but it is a pity that her various sales indices are in a medium position.
It is surprising that such a poor performance of goods, such an unsatisfactory effect of goods, and an unsatisfactory conversion rate of goods.
Therefore, many netizens believe that Ai Fukuhara's live broadcast can be regarded as "thunder and rain".
Previously, Ai Fukuhara posted videos one after another on different platforms to warm up for her live broadcast.
She chatted at the foot of Mount Fuji while eating melon seeds, emphasizing that "I am half Chinese."
Just the day before the live broadcast, she uploaded several videos related to China. In one of the videos, she recounted her memories of China, which attracted more than 1.53 million views.
She held a traditional enamel cup in both hands and spoke fluent Northeast dialect to recall the wonderful childhood she spent in Northeast China.
She said that she had been to China since she was 5 years old, and when she spent the winter in Northeast China, she loved to play "out of the yoga" the most, and she still remembers the bags of Northeast yogurt and popcorn.
Her video sparked the memories of many netizens, and the comment area was basically full of praise for her.
It can be seen that Ai Fukuhara's popularity in China is still very good, and the 740,000 people in the first live broadcast room with goods are enough to reflect her popularity.
It's a pity that it ended miserably in the end, and some netizens pointed out that this is because Ai Fukuhara's live broadcast operation team and product selection ability have problems, which are not in line with her celebrity effect.
First of all, Ai Fukuhara's ability to bring goods is really not good. She is not familiar with the process, and she has repeatedly confirmed the footage throughout the process, not knowing if the live broadcast has started.
At the same time, her operations team is not very good. In the face of Ai Fukuhara's repeated inquiries about "has it started", none of the staff members clearly informed her, resulting in her only showing an embarrassed but polite smile at first.
Some netizens pointed out that Ai Fukuhara's style of bringing goods is very embarrassing and dry, and it cannot mobilize everyone's desire to consume.
Considering the recent popularity of ice and snow tours in the Northeast, coupled with the fact that he practiced table tennis in the Northeast as a child, Ai Fukuhara talked about the Northeast many times in bringing goods, hoping to win more popularity, but the audience in the live broadcast room did not buy it.
In addition, netizens bluntly said that the staff in charge of hosting next to him played too much and spoke loudly, which completely stole the limelight of Ai Fukuhara, making people completely lose their desire to buy.
Therefore, some netizens suggested that Ai Fukuhara might as well return to her own business and sell table tennis equipment, maybe she could turn things around. Because the people who went to watch her live broadcast, in addition to eating melons to join in the fun, there is a high probability that they are table tennis fans.
Because of table tennis, Ai Fukuhara is a household name in China.
Due to her outstanding talent in table tennis since childhood, Ai Fukuhara came from Japan to Shenyang, China to practice table tennis at a young age, and also created many famous scenes during this period. For example, the famous "crying while playing ball".
On the table tennis court, Chinese have always watched Ai Fukuhara grow up. She is affectionately known as "porcelain doll" and "love sauce" by everyone, and many people think that she is the "mascot" of Sino-Japanese friendship.
For a long time, as a Japanese athlete, Ai Fukuhara has a high reputation and favorability in China. In addition, she has a sweet appearance and a lively and cheerful personality, and even after retiring later, she has countless fans.
It's a pity that the good public image she has built up over the years was destroyed overnight because of a failed marriage.
In 2021, Ai Fukuhara and Jiang Hongjie announced their divorce, and since then, Ai Fukuhara has been riddled with negative news: divorce and childbirth, and even scandals such as "cheating in marriage".
You must know that Japanese society has a very low tolerance for women, especially divorced women, and those who are suspected of divorce due to infidelity.
Since the divorce, Ai Fukuhara's image of a "docile and obedient girl" has plummeted sharply, and Ai Fukuhara's "kidnapping of her son" turmoil has made the Japanese even more disgusted with her.
After the divorce, custody of a pair of children was awarded to her ex-husband's brother. Nominally, however, the two of them also have joint custody of their two children.
However, her ex-husband's brother Jiang Hongjie accused Ai Fukuhara of "kidnapping" his son, saying that Ai Fukuhara brought his son back to Japan from China on the grounds of tourism and never contacted him since.
The ex-husband's brother resorted to the court and got a "preservation order" demanding that Ai Fukuhara immediately return his son. However, Ai Fukuhara just said lightly that she was just taking her son to Singapore to play.
After a few months, Ai Fukuhara still did not return his son, and Jiang Hongjie directly filed a criminal complaint with the Tokyo Metropolitan Police Department, accusing Ai Fukuhara of allegedly abducting children. The Metropolitan Police Department said that because the case had a large impact on society, it was characterized as a "special case" and handed over to the Search Division for investigation.
The case is still under investigation, and according to Japanese law, once Ai Fukuhara is convicted, he may be sentenced to more than two years in prison.
In view of Ai Fukuhara's variety, a Japanese gossip weekly listed her as the "Annual Artist of the Year" along with the epic scumbags Masada Toide and Ken Watanabe.
Because of the divorce, she was at the top of the list.
In fact, marriage is a private matter between two people, such as fish drinking water, cold and warm self-knowledge. Many netizens also believe that Ai Fukuhara was not as happy as she appeared in her past marriage.
And the long-term discipline of Japanese society and Ai Fukuhara's family has led her to dream of getting married and having children since she was a child, rather than becoming an Olympic champion and reaching the peak, which is indeed embarrassing.
Compared with the generally unfriendly public opinion in Japan, Ai Fukuhara can obviously feel the understanding and tolerance of the Chinese towards her. This is one of the important reasons why she chose to decide to develop in China after retiring.
At the same time, according to reports from different Japanese media, Ai Fukuhara seems to be unable to mix in Japan anymore.
Affected by negative news such as divorce and child snatching, suspected cheating, Ai Fukuhara suffered a heavy blow in her career after retiring. Not only did she lose her scheduled job as a commentator for the Tokyo Olympics, but she also lost many endorsements, with a cumulative amount of more than 1.2 billion yen.
Since the "kidnapping of her son" was exposed, Ai Fukuhara has rarely appeared in public.
Japanese media revealed that Ai Fukuhara is now in a worrying financial situation, and a certain residence in Tokyo has been rented out at a low price to repay loan debts.
Therefore, some netizens believe that now Ai Fukuhara is trying to make money and solve financial problems by bringing goods through live streaming in China.
Xiaobian believes that if you want to make money through live broadcasting, you don't have to stumble.
However, relying only on the traffic brought by the celebrity effect to bring goods live is not very effective at the moment.
Even if the end of the universe is to bring goods. But now, live streaming has become quite saturated, and the anchor has become involuted, and what he fights for is strength. The celebrity effect is often just a blessing, and now that consumers are shopping more rationally, it is an outdated idea to always think that someone will come to consume when they sit in the pit.
Nowadays, live streaming with goods is becoming more standardized, so the anchor is required to have strong comprehensive performance ability, fluent mouth, and affinity, and consumers will also consider many factors such as the cost performance of the product.
Since Ai Fukuhara said that she will have plans to come to China for development in the future, I hope she can work harder. I really hope that if Ai Fukuhara wants to continue to cultivate live broadcasting, she must improve her professional ability like she practiced table tennis when she was a child.