Recently, as China's first self-owned brand SUV model, Nezha L was officially released, which should have become another turning point for Nezha Automobile, a new start-up. Who knows, CEO Daniel Zhang's words at the meeting directly led to a drastic change in the already high atmosphere, and the scene was in an uproar.
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It is understood that the meeting was going on for the seventh minute, and when it was about to get to the point, Daniel Zhang suddenly interjected and said: "We are the pioneers, and you are all little brothers!" This self-boasting speech directly made it difficult for the guests present to accept. The meeting was attended not only by investors from Nezha Automobile, but also by Zhou Hongwei, president of 360 Finance. Because he was too shocked, the report said that Zhou Hongwei's "face turned green" on the spot.
This "amazing" speech instantly became a hot topic on the Internet. Netizens ridiculed in various ways, "Zhou Hongwei is like sitting on pins and needles, like a thorn in the back, like a fish in the throat", "After Lei Jun found out, he asked, 'He inserted himself twice?'". Some netizens also said that this press conference was directly "knocked over".
As the CEO and founder of Nezha Automobile, Daniel Zhang has indeed made a lot of contributions to the automotive industry in the past decade. However, compared with new automotive forces such as Xiaomi, Huawei, and Ideal, his performance at this press conference was obviously too self-conscious, ignoring the need for more efforts behind the results. This not only greatly hurt the face of investors such as Zhou Hongwei, but also brought adverse effects to the brand itself.
It is understood that in order to save the embarrassing scene, Zhan Daihua, another CEO of Nezha Automobile, had to stand up in time to round the scene. But this could hardly hide the extremely awkward atmosphere of the venue at that time. Sweeping away the previous expectations for the Nezha L model itself, consumers have expressed that they are no longer considering buying.
In fact, compared with other new institutions, Nezha Automobile is indeed lagging behind in terms of technical strength and product line. Daniel Zhang's arrogant move not only failed to rally more support, but showed that the ideological maturity of the management needs to be improved. If a start-up wants to go far, it must speak with strength, and should not be too arbitrary and self-celebrating.
According to the analysis of netizens, this incident may also be related to the recent internal mismanagement of Nezha Automobile. If the quality of the PPT at the meeting is not good, it shows that the company did not pay attention to the publicity effect of the conference. Allowing Daniel Zhang to speak independently is also rarely considered, which may bring uncontrollable variables. Everyone also joked that this time "Nezha is in the sea", is the car not good enough, or the CEO is too "brave"?
In any case, this small storm of "self-acting and self-suffering" has brought a lot of impact to Nezha Automobile, which is starting. It requires deep reflection, quality in exchange for user trust, and the ability of the management team to prepare for a rainy day. Only by growing can the business gain a firm foothold, otherwise a single mistake can still cause a heavy blow.
But after all, Daniel Zhang only "created miracles" back then, and I believe that after this lesson, Nezha Automobile will definitely have new growth. Just when everyone was discussing, Nezha Auto quickly issued an official statement, apologizing for Daniel Zhang's statement and reiterating that it would face users in a more responsible manner.
There will be ups and downs in a new business, and it's important to learn from them. This incident seems to have also made Nezha Automobile realize that management quality and sincere service are the guarantee to win the trust of users in the long run. Compared with boasting, they need to show their strength with more practical actions.
No matter what the result is, Daniel Zhang has made the Nezha brand based in China today. He said that he would face future tasks with a more professional attitude. It can be expected that after this "rite teaching", Nezha will definitely grow more mature and solid. I believe that as long as they make up for their mistakes and respect the customer, they will open up a promising blue ocean.
This turmoil may have caused misunderstandings for many people. But as the celebrity said, "everyone has the right to be forgiven", and it is more important to learn from the lessons and grow together. I believe that as long as Nezha keeps its eyes firmly on quality and service, it will be able to achieve better results in the future.
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