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Text|No. 2 Explorer
Editor|Explorer No. 2
What, Deyun Club overturned again?
In the past two years, there have been three rollover incidents, and there are no rules.
Could it be that the rectification that Guo Degang said some time ago is fake, and fans can rest assured.
Yesterday, sharp-eyed netizens found that the company in which Deyun Club was located was once again named and criticized for violating the rules, and even fined them.
Looking at the fines behind this, although the number is only 500, I can't even buy a VIP performance ticket, I am really not afraid.
But in the face of Deyun Club's huge revenue, it made them fall into a passive situation again.
Let many netizens comment below that the overturn of Deyun Club is predictable, after all, this is not once or twice.
As a traditional cross talk team that the people are proud of, is there a problem with this management, and even the basic annual inspection can be forgotten, which is not an appropriate joke.
Speaking of Guo Degang, we have to mention another big man in the comedy industry - Zhao Benshan.
Zhao Benshan's position in the comedy industry is also pivotal, and his sketches have accompanied the growth of several generations and created countless classics.
Guo Degang and Zhao Benshan, one is the leader of the cross talk industry, and the other is the king of the sketch industry, both of them have achieved great success in their respective fields.
However, in recent years, with the development of Deyun Club, Guo Degang and Zhao Benshan are often compared.
Some people say that Guo Degang is not as good as Zhao Benshan, whether it is in the expansion of the business territory or in the influence of the industry, it seems that Zhao Benshan is better.
Looking at Deyun Club, which can't do this little thing, it's no wonder that netizens say that he can't compare to Zhao Benshan.
The founding of Deyun Club can be traced back to 1995, when it was just a small and little-known cross talk group, struggling to survive in a difficult environment.
Guo Degang, Zhang Wenshun and Li Jing insisted on performing in small teahouses such as Guangde Building, and although there were few audiences, they never gave up their love and pursuit of cross talk.
In the years that followed, they experienced a lot of setbacks and difficulties in running the venue.
In addition, problems such as lack of funds, erratic venues, and the continuous loss of talent have always plagued them.
However, Guo Degang, with his dedication and firm belief in cross talk, led Deyun Club step by step to the right track.
He continues to excavate and sort out traditional cross talk programs, and at the same time actively innovates, integrating modern elements into cross talk, making Deyun Club's cross talk works closer to the audience's life and deeply loved by the public.
With the passage of time, Deyun Club has finally been noticed by people and has become a pillar of the cross talk industry.
In 2006, Guo Degang and Yu Qian won wide love from the audience with a series of "I" works such as "My Life", and the brand influence of Deyun Club continued to expand.
Since then, Deyun Club has started to recruit students from the society and opened student classes and training courses.
It follows the traditional folk opera model to cultivate students, and then creates many outstanding young actors such as Yue Yunpeng, Zhang Yunlei, and Yang Jiulang.
Today's Deyun Club has become a leader in the cross talk industry, and its business territory is very huge.
Deyun Club's performances are rich and diverse, including small theater performances, commercial performances, overseas tours, etc.
In addition to the performance business, Deyun Club also actively expands the surrounding industries.
They launched a self-made variety show, through this form, so that the audience can have a deeper understanding of the actors and cross talk culture of Deyun Club, which further enhances the popularity and influence of Deyun Club.
In addition, Deyun Club has also developed more than 200 kinds of co-branded peripheral products, such as keychains, clothing, stationery, etc., with monthly sales of more than 100,000 pieces in Taobao-related stores.
These peripheral products not only meet the needs of fans, but also bring considerable income to Deyun Club.
After that, Guo Degang opened a special "Guo Family Cuisine", focusing on Tianjin private cuisine and Shandong cuisine, the most famous is "Guo Family Falling Balls".
He also built the "Deyun Red Affairs Hall", which is a high-end leisure venue that integrates wedding halls and catering.
In addition, Deyun Club is also planning to open a "Deyun Mall" to get involved in e-commerce and ticketing operations to further improve its business layout.
Whether it is income or business territory, it can be seen that Deyun Club's ambition and appetite are not small.
However, behind the glory of Deyun Club, there are also some hidden problems.
In recent years, Deyun Club has frequently fallen into various negative incidents and "overturned" many times, which is a big surprise.
This incident of "failing to accept the annual inspection in accordance with the regulations" seems to be a trivial matter, but it reflects the negligence of Deyun Club in management.
And this is not the first time that Deyun Club has been punished for violating the rules.
Previously, Deyun Club had been fined 30,000 yuan by the Health Commission for operating without obtaining a health permit for 3 months.
At that time, many people questioned: "If you don't even have basic qualifications, are you responsible for the audience?" ”
Hygiene issues are directly related to the audience's physical health and consumption experience, and Deyun Club's violations in this regard undoubtedly disappointed fans.
But Deyun Club still has the heart that it is better to earn him 3 million than to fine 30,000, and still ignore it and let the members mess around.
When Zhang Yunlei was performing, his business license was revoked because of improper content.
After that, Xie Jin was interviewed for his vulgar performance, and the violations between the members were punished seven times by the official notification in just five years.
In addition to these officially reported violations, negative incidents of Deyun Club's actors have also continued to break out.
Deyun Club cross talk actor Zhang Jiunan was openly accused by his ex-wife of committing domestic violence against him many times and maintaining improper relationships with many women for a long time.
In front of a series of ironclad materials, Zhang Jiunan's image plummeted.
The originally gentle and elegant cross talk celebrity instantly became a "scumbag" that everyone shouted at, which also implicated the reputation of Deyun Club.
In the same year, Chen Xiaohua broke into a female neighbor's house after drinking and wanted to commit indecency, and his behavior was extremely bad.
According to the female neighbor's description, Chen Xiaohua was naked when she broke in, and she was still talking obscenely.
And he lives on the third floor, and the female neighbor is on the fifth floor, this behavior is by no means a simple drunken gaffe.
After this incident was exposed, Chen Xiaohua was dismissed by Deyun Club, but this incident has put an indelible stain on Deyun Club.
Subsequently, Jin Hegang was exposed to cheating in marriage, and he was also posted with bed photos.
Although his wife tried to excuse him, saying that she had posted the photo, the incident still sparked public attention and discussion.
Deyun Club did not make a clear response to this matter, and this attitude also made many people question the way Deyun Club manages and handles problems.
Finally, there is the disadvantage of the fan economy, the love and pursuit of Deyun girls for the actors of Deyun Club makes it difficult to find tickets for Deyun Club's performances, and peripheral products are also selling well.
The irrational support of these fans also dissipated the cost of Deyun Club's violations.
When there is a negative incident in Deyun Club, some fans often choose to support it unconditionally and exonerate it.
When Deyun Club was fined for health issues, a fan said, "It's not a big problem, it doesn't affect listening to cross talk."
When the actor has moral problems, some fans say that "this is a personal private matter and does not affect their cross talk performance".
These behaviors gave these cross talk actors an inexplicable sense of vanity, and they didn't even start performing after they came on stage, but instead accepted gifts.
was urged by the audience below to smoke, and actually let the family go out.
It was clear that he was a consumer who bought a ticket, but he was reprimanded, and this "standing and standing" behavior had a great negative impact on the image and reputation of Deyun Club.
The audience's trust in Deyun Club has declined, and some fans even expressed their disappointment in Deyun Club and began to lose their fans.
The good image that Deyun Club has established over the years has become shaky under the impact of these negative events.
To say that in today's comedy market, the competition is extremely fierce, and Deyun Club is facing challenges from all sides.
The rise of various emerging comedy groups has brought huge competitive pressure to Deyun Club.
Their appearance has made the audience's choices more diverse, and Deyun Club is no longer the only choice for the audience to watch comedy.
And these groups have done an excellent job in innovation and marketing, constantly launching new works and program formats, attracting a large number of audiences, which has put Deyun Club under unprecedented competitive pressure.
Guo Degang once said that "management depends on family rules, not KPIs", referring to the fact that Deyun Club has been using master-apprentice bundle contracts and "family law" management.
This is actually not in line with corporate management, family management can enhance the cohesion and loyalty of the team to a certain extent, but there are also problems such as opaque decision-making and lack of effective supervision.
They have been in the process of overdrawing brand value in the cycle of "violation-apology-reviolation", and the brand has been in decline.
On the other hand, the Zhao family class led by Zhao Benshan now adopts a modern company management system and a model that combines the relationship between master and apprentice.
This system has clear rewards and punishments, and it also provides a broad development platform for apprentices.
He pays attention to the cultivation and support of apprentices, and gives apprentices more opportunities to show their talents by organizing performances and shooting film and television dramas.
At the same time, Zhao Benshan maintains a relationship between him and his apprentices, so that Zhao Benshan has humanistic feelings while managing the team scientifically.
The modernization and transformation of traditional culture needs to get out of the comfort zone of "savage growth" after all.
If Guo Degang wants to develop for a long time, he must discover the shortcomings of family management in order to retain the title of "top cross talk".
Therefore, in the area of team management, Guo Degang still has to learn from Zhao Benshan.
What do you think about this?
Resources:
Deyun Club was warned and fined 500|Jimu News
Zhang Yunlei of Deyun Club ridiculed the "earthquake" and "comfort women": "I'll just make a joke..." Phoenix.com
Deyun Club scandals are frequent: domestic violence, derailment, private life exposure, Guo Degang's helplessness who can... China.com
Fined 500 yuan! Deyun Club was fined for the second time in two years, and its valuation exceeded 1.5 billion ,...|Sina Finance
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