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The Spring Festival Gala used to be a necessary "Chinese New Year's Eve dinner" for people across the country to reunite with their families, and it is a common cultural memory of several generations.
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However, in recent years, this "Chinese New Year's Eve meal" seems to have gradually lost its former taste, and the ratings have declined and word of mouth has fluctuated, becoming an indisputable fact.
Now that the audience's tastes are becoming more and more picky, can the traditional Spring Festival Gala model still meet everyone's needs? Can the Spring Festival Gala in 2025 find a good balance between tradition and innovation, and regain the glory of the year?
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The crossroads of the Spring Festival Gala
The history of the Spring Festival Gala is almost a microcosm of China's reform and opening up, from the stunning appearance of the first Spring Festival Gala in 1983 to the national carnival of Zhao Benshan and Song Dandan's sketches in the 90s, the Spring Festival Gala not only witnessed the changes of the times, but also carried the emotional memories of several generations.
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Those classic programs and familiar songs are still unforgettable memories in the hearts of many people, and the Spring Festival Gala has swept the country, and even gone abroad, becoming an important cultural symbol of the Chinese nation.
However, since the beginning of the new century, the aura of the Spring Festival Gala has gradually faded, the rise of the Internet, and the blossoming of various forms of entertainment, making the audience's choices more diversified.
The program type of the Spring Festival Gala is relatively fixed, the content innovation is not enough, it is difficult to keep up with the audience's increasing cultural needs, and problems such as declining ratings, serious homogenization, and lack of innovation have become challenges that the Spring Festival Gala has to face.
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Some viewers began to complain that the Spring Festival Gala was "not as good as a year", and even chose to spend Chinese New Year's Eve in other ways.
At the same time, the audience's nostalgia for classic programs is also rising, and the names of Zhao Benshan and Song Dandan have basically become symbols of the Spring Festival Gala.
Every year at the Spring Festival Gala, many viewers look forward to their return, hoping to relive the happy times of those classic sketches, this call is not only nostalgia for the good memories of the past, but also helplessness for the lack of innovation in the Spring Festival Gala.
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In the future of the Spring Festival Gala, is it to seek breakthroughs in sticking to tradition, or to find another way in subversive innovation?
Despite facing many challenges, the social significance of the Spring Festival Gala cannot be ignored, the Spring Festival Gala is the common spiritual home and emotional sustenance of Chinese people around the world, and it has a unique role in condensing national emotions and inheriting Chinese culture.
No matter where you are, whenever the bell rings on Chinese New Year's Eve, the Spring Festival Gala becomes a link connecting Chinese people around the world, maintaining the common cultural memory and emotional identity of the Chinese nation.
Guangming.com: The latest release of the 2025 CCTV Spring Festival Gala!
The 2025 Spring Festival Gala focuses on exploring and practicing new innovative paths, and this Spring Festival Gala is not only a performance, but also a bold attempt to bring a new experience to the audience with the latest technology and creativity.
From the form to the content of the program, we will strive to break through the tradition and make the audience refreshed, whether it is the stage design, the way of performance or the interactive links, we are trying to be closer to the taste of modern audiences.
In 2025, the Year of the Snake in the lunar calendar, the theme of "Wishful Wishes, Endless Life" not only wishes everyone an auspicious New Year, but also means that the Spring Festival Gala will bring a new look.
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In the face of the audience's expectations and challenges, the main creative team of the Spring Festival Gala in 2025 chose to take innovation as a breakthrough, trying to inject new vitality while inheriting the classics.
Director Zhang is known as a "cross-border ghost talent", he is not only a director with rich experience, but also a deep understanding of the cultural tourism industry, but also a cultural critic, he has directed the Spring Festival Gala of the Year of the Dragon, innovative techniques and unique style have been praised by the industry.
This time, Director Zhang directed the Spring Festival Gala again, and everyone was most concerned about what new ideas and surprises he would bring.
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CCTV's use of directors outside the system itself reflects its determination to seek innovation and change, and it also indicates that the 2025 Spring Festival Gala will carry out bold explorations in program content, form and communication methods.
The program arrangement of the 2025 Spring Festival Gala will continue the idea of "combining the old and the new, integrating tradition and modernity", and traditional programs such as comedy and opera are still the highlight of the Spring Festival Gala.
This mode of new and old artists performing on the same stage is not only the inheritance of traditional culture, but also reflects the importance of young audiences.
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In order to expand the influence and coverage of the Spring Festival Gala, the Spring Festival Gala in 2025 will innovate in communication methods, using multi-platform linkage methods such as community Spring Festival Gala, online live broadcast, and TV broadcast to achieve simultaneous online and offline communication.
This multi-channel and multi-platform communication method breaks the geographical limitations of the traditional Spring Festival Gala, allowing more audiences to participate in this cultural feast and truly realize the sharing of the whole people.
Zhao Benshan and Song Dandan returned?
Whether Zhao Benshan and Song Dandan will return has always been a suspense, and everyone is guessing whether they will perform on the same stage again and bring that familiar funny combination.
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Every time the Spring Festival Gala is approaching, the topic of whether Zhao Benshan and Song Dandan will return will always be hotly discussed, and these two comedians have performed many classic sketches in the Spring Festival Gala, leaving good memories for several generations.
Their names are almost synonymous with the golden age of the Spring Festival Gala, and the audience is full of expectations for their return, and they also pinned their hopes on the Spring Festival Gala to regain its glory.
However, in recent years, Zhao Benshan and Song Dandan have both publicly stated that they may no longer appear in sketches in the future, and factors such as creative bottlenecks, difficulty of innovation, and physical condition have all become the reasons for their withdrawal from the Spring Festival Gala stage.
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Sketch creation requires a steady stream of inspiration and creativity, and as they grow older, the two artists also feel powerless, they always strive for better, they don't want to rely on past achievements to eat, and they are even more unwilling to disappoint the audience with low-quality things.
Although the possibility of a return is slim, the audience's voice for them remains undiminished.
Zhao Benshan has a deep relationship with the Spring Festival Gala, since the 90s of the last century, he has appeared on the stage of the Spring Festival Gala almost every year, and his sketches "Selling Abduction", "Not Bad Money", etc., are still classics talked about by the audience.
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Zhao Benshan's sketches have been popular for a long time, and they have become a part of everyone's hearts and influenced many people, if Zhao Benshan and Song Dandan can come back, the Spring Festival Gala in 2025 will definitely be more interesting.
Whether they return or not, we should look at it with a normal heart, appreciate the joy they have brought us, and look forward to more excellent comedy works in the Spring Festival Gala in 2025.
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epilogue
The Spring Festival Gala in 2025 stands at a new starting point, it must not only inherit the 39-year cultural accumulation of the Spring Festival Gala, but also conform to the trend of the times and continue to innovate.
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The key to the success of the Spring Festival Gala lies in accurately grasping the needs of the audience, in-depth understanding of the preferences of audiences of different ages and cultural backgrounds, and creating works that are both contemporary and close to life.
It is necessary to break the inherent mode of thinking, try new program forms and expressions, and make the stage of the Spring Festival Gala more diversified and more dynamic, the future of the Spring Festival Gala depends not only on the efforts of the main creative team, but also on the participation of every audience.
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Let us look forward to the 2025 Spring Festival Gala to shine with new brilliance, become a cultural feast connecting Chinese people around the world, and continue to write a glorious chapter of the Spring Festival Gala.
Article information sources:
Guangming.com: The latest release of the 2025 CCTV Spring Festival Gala!