Beijing Daily Client | Reporter Li Yang
Visiting relatives and friends during the Spring Festival, giving gifts and showing affection is one of the traditional customs of the Spring Festival. With the Year of the Dragon approaching, high-quality dragon-themed intangible cultural heritage products are being launched one after another, serving all aspects of clothing, food, housing and transportation.
Chinafang Dragon Baby
The New Year in Beijing is not only lively, but also elegant. The four treasures of the study room are a must-buy for many citizens and tourists during the Spring Festival. Yidege launched the Year of the Dragon Fu Mo, adding gold powder to the ink, using it to "put pen to gold", with a strong fragrance. The inheritor also fine-tuned the formula of traditional Chinese medicine according to the climate, and the ink fragrance is pleasant, refreshing and refreshing.
Dai Yuexuan's intangible cultural heritage inheritance team also launched the "Descending the Dragon and Subduing the Tiger" brush set, which means that the new year is full of dragons and tigers, and the pen and ink are fragrant.
Rong Bao Zhai selected three dragon notes in the "Ten Bamboo Zhai Notes", "Spring Tao Dragon", "Divine Dragon" and "Cloud Dragon", and launched a limited edition commemorative note for the Chinese New Year, with a limited edition of 350 sets. The commemorative note is printed with the woodblock watermark technique of Rong Bao Zhai, a national intangible cultural heritage project, which integrates the technique of the plate and the arch flower, which is elegant and unique. These new products of the Year of the Dragon will also appear at the Changdian Temple Fair during the Spring Festival.
The special edition of the enamel "Dragon Teng Shengshi Fu Lu Zun" created by the core R&D and design team of Beijing Gongmei Group and the masters of Chinese arts and crafts has also been launched. It is made of filigree inlay, gold leaf embossing, gemstone inlay, casting and other techniques, which can be called a masterpiece of craftsmanship. The front of the enamel is decorated with a pair of golden dragon auspicious cloud patterns, implying wealth and auspiciousness. The top surface of the enamel is built with the "Fulu Ankang seal", which is a unity of the seal, implying the prosperity of the dragon.
The national intangible cultural heritage project Beijing Rabbit Master Skills has launched a happy farewell jade rabbit and a smile to welcome the golden dragon - a gift for the Year of the Dragon. Ji Rabbit Fang has designed a variety of souvenirs such as rabbit dolls, hanging ornaments, pillows, bookmarks and other souvenirs in the image of the Year of the Dragon. The image of the rabbit is also divided into a series of good luck rabbits, wandering Qingyun Dragon, Lingyun Dragon, etc., which have both traditional culture and auspicious meanings.
Some brand merchants who innovate and develop intangible cultural heritage skills have also launched exclusive products for the New Year. "Chinafang" makes Beijing Juanren Dragon Doll gift box set.
"Knotted Rope" launched two natal ropes, Rui Scale Mega and Qinglong Izubu. "Old silversmith" launched the national quintessence hairpin carving, the gift of the master's hand-made - Shuanglong protector, Wufu auspicious bracelet. Guochao time-honored brand Beijing gold lacquer inlay launched the Relong transfer bead bracelet series and Relong lacquer bead brooch series jewelry. Beijing Dragon Zaitian Shadow Puppet Art Theater has launched a shadow puppet archaeological blind box. Sun Liang, the representative inheritor of the incense making skills, designed and launched the Fahai Longyun New Year gift box, which combines Longzi sachets, Longyun incense sticks, and golden dragon incense sticks to make the air in the New Year home more charming.
The theme of the Year of the Dragon is also indispensable in food culture. Daoxiang Village has launched a limited pastry gift box for the Year of the Dragon. On top of the bright yellow pie crust lies a golden dragon, which seems to have just woken up and is ready to go, implying the opportunities and challenges of the new year. Beijing Tong Ren Tang Health Brand launched the Year of the Dragon • Vientiane Renewal Rice Cake Gift Box. Wu Yutai and Zhang Yiyuan, who have been selected into the UNESCO Intangible Cultural Heritage List of Humanity, have also launched dragon-themed tea gift boxes.
During the Spring Festival, the Municipal Bureau of Culture and Tourism will also organize the city's intangible cultural heritage inheritors and time-honored enterprises to carry out the 2024 Beijing "Intangible Cultural Heritage New Year" activities, and welcome the arrival of the Year of the Dragon through more than 1,100 activities such as intangible cultural heritage performances, intangible cultural heritage markets, temple fairs, online live broadcasts, and gala performances. Among them, during the Lantern Festival, the village under the poplar tree in Liulimiao Town, Huairou District will launch the intangible cultural heritage experience of Longteng Shengshi and Blessing the World - Intangible Cultural Heritage Spring Festival "Gathering Clever Rice". An ancient village, a blessing ceremony, a hundred cauldrons, and thousands of people eat together to pray for good luck in the new year.