Speaking of cherries, everyone's first impression is "noble fruit", once the price of a pound can be sold for 120 yuan, the price of buying a pound of cherries, buying 3 pounds of beef.
It's no wonder that it is called a noble fruit by everyone, and it is not something that commoners such as us can afford.
However, judging from the price changes of cherries in the past two months, this former aristocratic fruit has gradually become a commoner.
From October 31, 2023, the price of cherries per catty is 120 yuan/catty, to January 20, 2024, the average price of cherries is 36.5 yuan/catty, a decrease of 65% in less than two months.
Although cherries at this price are still very expensive for some people, for others, they can finally enjoy themselves.
So what is the reason for the price of cherries to plummet, and what changes will the price of cherries affect the market?
Cherries slashed by 65%
The price of cherries has been greatly reduced, which is a great thing for those who love to eat fruits, but it is a sad thing for the boss who sells fruits.
Boss Wang, a second-level wholesaler, was worried when interviewed by reporters: "Now there are cherries sold everywhere, there are too many goods, and the price can't go up." ”
Although the price has been greatly reduced, in fact, this is not the lowest price of cherries, because every year it is not until before the Spring Festival that the peak sales season is ushered in.
Boss Wang continued to tell reporters that by that time, there will be more cherries to arrive, and then it will enter the stage of dealing with the tail goods of cherries, and everyone will reduce the price in order to avoid losses.
In addition to Boss Wang, the reporter also interviewed Zhu Guojun, a large business owner of imported fruits, and Boss Zhu took a product to explain to the reporter that the wholesale price of this eight-kilogram cherry before the Spring Festival was 420 yuan-480 yuan, and now it only needs 220 yuan-240 yuan to be able to take it.
Compared with the price before the Spring Festival, it is now a buy one get one free, and you can buy two boxes with the money you pay for one box.
Such a price is naturally a happy event for the majority of friends who love cherries. However, Boss Zhu then told reporters that it is expected that by the end of February, the purchase of cherries will become less and less, and the price of cherries will also rise at that time.
Why did the price of cherries drop so much?
In addition to the general drop in the price of cherries by half, there is a question that may appear in front of everyone's eyes, that is, what is the reason for the sharp plunge in the price of cherries?
First of all, one of the main reasons is the gradual improvement of cross-border logistics and cold chain logistics in the mainland. The reduction in shipping costs has made the price of cherries more friendly.
This can be seen from the fact that the major liner companies are vying to open the Cherry Express, and most of the cherries exported from Chile to the mainland are shipped by sea.
The cherries who take the special express train can directly shorten the transportation time by sea by 9 days, so that the cross-border logistics cost of the cherries will be reduced a lot.
In addition, the competition in cold chain logistics and transportation is also very fierce, now after the imported cherries arrive at multiple ports in South China, the one-stop cold chain service provider will send the cherries from the transportation port to the designated warehouse, it only takes a few days, and the whole process to ensure 1 °C temperature control.
It can also be seen from this that the mainland's freight logistics capacity has improved.
Secondly, in 2017, the mainland and Chile reached an agreement that more than 97% of the products of both sides achieved zero tariffs, and cherries were one of them, which can also reduce the price of cherries.
Last but not least, the selling price of cherries fluctuates cyclically from December to February.
At the beginning of the market, it was air freight that took the lead in seizing the market in advance, so the price would be more expensive, and as time went by, the production of cherries in various places also increased, and a large number of cherries were transported to the mainland by sea.
In January and February every year, the demand drops, but the supply is sufficient, and the fruit merchants will choose to reduce the price in order to avoid losses. It can also be said that the relationship between supply and demand has an impact on the price of cherries.
To sum up, the main reason why the price of cherries has plunged is because of the reduction in transportation costs and tariffs, coupled with oversupply, it is no wonder that the decline in cherries will reach 65%.
Cherry price reduction caused by market changes?
With the collapse of cherry prices in the mainland, what will be the impact from the perspective of the market?
First of all, from the consumer's point of view, the price of cherries has been reduced by half, which will naturally stimulate consumer consumption, and many people will take this opportunity to put a few more boxes at home and eat them slowly at home during the Chinese New Year.
Secondly, for suppliers and growers to harvest, a significant price reduction in cherries will have a negative impact on them. Fruit growers are no exception, and the sharp drop in prices will also discourage their enthusiasm for planting.
For suppliers, although the decline in cherry prices in the short term will lead to an increase in sales, in the long term, it may lead to an oversupply.
And the price of cherries has dropped sharply, which may also cause price competition for other fruits, and consumers may think, since cherries are so cheap, it is better to buy more cherries and buy less other fruits.
This will also indirectly contribute to the fact that other fruits have to reduce prices in order to maintain sales and not lose money, which will have a certain impact on the price pattern of the entire fruit market.
However, if you can bundle other fruits with cherries, for example, you can do some promotions, and after buying a certain amount of fruit, you can get a small box of cherries. This will also boost the sales of cherries and alleviate the oversupply situation.
All in all, behind the collapse of cherry prices, it reflects not only the change in the relationship between supply and demand, but also the improvement of the mainland's logistics and transportation capacity, tearing off the veil of the previously expensive "aristocratic fruits" and developing in the direction of civilianization.
With the gradual rise of domestic cherries in the mainland, I believe that in the future, the price of cherries in the mainland will no longer be so staggering.