On January 18-19, 2024, in order to promote the development of youth football, improve students' interest in football, and enhance students' physical fitness, Quanzhou Licheng Renzu Club Football Club (hereinafter referred to as "Renzu Club") held a two-day Renzu Club Public Welfare Campus Football Carnival in Quanzhou Lingxiao Middle School. A total of 154 students from 6 football teams and 3 performance groups actively participated. SKECHERS (hereinafter referred to as "Skechers"), a comfort technology company, donated children's caps worth more than 10,000 yuan to the students, so that the young athletes can sweat on the green field in a more comfortable state and fully experience the fun and charm of sports activities.
As a non-profit sports development organization, with the support of the Tan Siu Yan Foundation, Jen Football Club is a sports charity under the family of Dr. Tan Siu Jen, a well-known overseas Chinese leader, chairman of Luen Thai Group and philanthropist, and has been committed to promoting football youth training and sparing no effort to cultivate more football talents. In 2023, the Club has held a number of public welfare football activities, including public welfare football summer camps, public welfare campus football training, public welfare football carnivals, and public welfare visits to overseas Chinese international sports exchange bases. Mr. Chen Weili, Vice Chairman of Luen Thai Group, Partner of Skechers China, and CEO of Skechers China, Korea and Southeast Asia, has been integrating the promotion of sports and fitness for all with charity and public welfare actions. In the field of sports education and football public welfare in Quanzhou, Chen Weili, as the chairman of the Renfu Club, hopes to bring advanced football concepts through the Renzu Club, promote the infrastructure of Quanzhou football facilities, and let more young people join in football.
Over the years, Skechers has continued to promote sports events and related project exchanges, and has been working the road of cultivating football talents. In 2022, Skechers donated 500,000 yuan to Quanzhou No. 1 Middle School in Quanzhou City, Fujian Province to establish the "Quanzhou No. 1 Middle School Skechers Campus Football Development Fund", aiming to convey the public welfare concept of comfortable sports, positive friendship and vigorously promote the development of campus football activities. In April last year, Quanzhou No. 1 Middle School held a grand ceremony for the launch of the "Chen Weili Culture and Art Center" upgrading project and the award and awarding ceremony of the "Skechers Football Development Fund", adding another fire to the faster and better development of campus football construction.
Adhering to the principle of "in China, for China", Skechers has been investing in the development of campus sports nationwide through the model of "sports and education integration + public welfare projects" in the past ten years since entering China, and has long paid attention to the healthy growth of Chinese teenagers. Previously, Skechers joined hands with charitable organizations to provide sports facilities for rural primary schools, held the "Treasure Cottage Football Summer Camp", and brought the "Friendship Walk for Love, Love in China" public welfare walking into Yunnan primary schools, while donating sports shoes and clothing to local students, and carried out a series of love projects combined with sports. In the future, Skechers will continue to actively promote the development of China's sports industry, while protecting the growth of young people with comfortable technology, creating more opportunities for Chinese young people to experience the fun of sports, and helping to achieve the goal of China's sports power.