Scientific and technological innovation leads industrial innovation, and on the banks of the Huangpu River in May, the national brand shines with the blue brilliance of marine science and technology.
On May 11, during the 2024 China Brand Day, Euromonitor International, the world's authoritative research organization, released a krill oil market report, identifying the VIK brand of Fengshi Technology (hereinafter referred to as "Fengshi VIK") as the domestic brand with the largest sales volume of krill oil in China. At the same time, VIK released China's first new dual-effect krill oil to maintain healthy blood lipid levels and enhance immunity.
The "new" of the leading brand in the krill oil industry not only fills the gap in the industry market, but also reflects the active exploration and unremitting pursuit of marine innovative enterprises represented by Fengshi Technology in the cutting-edge field of marine science, which further demonstrates the confidence of China's national brand.
High-quality forging industry continues to lead
Antarctic krill is the most biomass species on the planet, with a genome of about 48 GB, about 16 times that of humans, and is known as the "gold mine of the sea". In 2018, Fengshi Technology introduced high-quality pure krill oil rich in marine phospholipids to the Chinese market; In 2022, the company invested in the construction of a world-leading transparent factory for the production of Antarctic krill oil, with a 100,000-level GMP purification production workshop and 81 cameras working uninterruptedly, realizing the automation of each process from mixing to labeling, ensuring full transparency and traceability.
The quality of the product is the brand of the enterprise. Last year, Fengshi Technology won honorary awards such as Shandong Gazelle Enterprise and Qingdao High-growth Marine Enterprise, and was selected as one of the "Top 500 Asian Brands" in 2023...... In the ORIVO test, which is known as the "gold standard" for the verification of marine omega-3 food ingredients, the pass rate of KRILL oil products of VIK is 100% for three consecutive years, and it is the only brand that has won the "3 years 0 defects" quality gold standard of ORIVO, and has won the "International Award" of quality gold standard certification.
In response to market recognition with more leading products, VIK released the industry's first krill oil with the ability to maintain healthy blood lipid levels at the event. Previously, the product was clinically tested at the Shandong Provincial Center for Disease Control and Prevention and the Second Affiliated Hospital of Shandong University of Traditional Chinese Medicine. Through controlled trials on hundreds of subjects with hyperlipidemia, the clinical trial report concluded that "the product has a significant effect on reducing serum total cholesterol, triglycerides, and low-density lipoprotein cholesterol". This is not only a new breakthrough in the in-depth development of krill resources and health applications, but also marks that the potential application value of Antarctic krill oil in the field of medicine has been further certified by the national level. What's even more rare is that Antarctic krill oil is rich in natural dietary nutrients such as marine phospholipids, Omega-3, choline and astaxanthin, especially its unique phospholipid type Omega-3 can directly penetrate the cell membrane, thereby significantly improving the bioabsorption and utilization. Natural often means safe and unburdened, and the conclusion that "and there is no adverse effect on the body" in the clinical trial report mentioned above also confirms this. It fills the gap in the industry market and provides consumers with a safer, natural and efficient choice.
Leading the industry to the high end of the value chain with scientific and technological innovation
The release of the industry's first dual-effect krill oil product is the epitome of the high-value utilization of Antarctic krill by Fengshi Technology, and the characteristics of the product, such as scientific ingredients, clinical efficacy and safety and no burden, also reflect the positioning of VIK as the "No. 1 brand of medical nutrition".
Let the product lead in the krill oil track, thanks to the key technology that continues to break through. To develop resources to the ocean, strengthen the investment in research and development of new products, new processes and new technologies, the company has laid out the world's five major R&D centers in China, Germany, New Zealand, etc., and has created a scientific research community with many top scientific research institutions such as the Yellow Sea Fisheries Research Institute of the Chinese Academy of Fishery Sciences, Qingdao Marine Biomedical Research Institute, Ocean University of China, Qingdao University, etc., and deeply attacked the commanding heights of Antarctic krill advanced R&D technology. By building the world's top team of Antarctic krill experts, the company has led many scientific research projects and high-end conferences in the krill oil industry, participated in the formulation of 3 national standards and 8 group standards, and obtained 33 intellectual property rights, including 9 invention patents.
With the support of technological innovation, Fengshi Technology has taken the lead in producing 56% marine phospholipid krill oil products, and the production process and technical level have been leading in the world, keeping pace with Norway and the United States.
"Asking the sea for medicine" is the future direction of marine science and technology innovation and development. Taking the new products released this time as a starting point, the company should further explore the mining and utilization of Antarctic krill functional active substances, quality control, the establishment of standard systems and the development of other high-value marine biological products. At present, the marine drugs with marine phospholipids as raw materials created by Fengshi Technology for the indications of hyperlipidemia, liver injury, stroke and other indications have completed small tests in the laboratory; The development of high-end formulations of krill oil as an excipient with the help of marine phospholipids to promote absorption can also greatly improve the bioavailability of poorly soluble drugs in the human body.
Focusing on a small Antarctic krill, Fengshi Technology has paved the way for development with innovation by opening up a new track of biomedicine, continuously activating the new kinetic energy of the marine economy, accumulating momentum to empower new quality productivity, leading the mainland krill oil industry to steadily move towards the high-end of the value chain, and contributing blue kinetic energy to the promotion of the "marine power" strategy and the development of the "Healthy China" strategy.